Published on July 7, 2016
1. WALT DISNEY - TOWARDS THE HEALTHY WORLD
2. CASE STUDY HISTORY PROBLEM DEFINITION ANALYSIS SOLUTION CONCLUSION
3. HISTORY 1923 - Debut of mickey mouse in steamboat willie 1932- licensing became a formal business unit 1950- expand beyond film and television 1955- opened Disneyland in Anaheim, California 2004- the obesity epidemic 2006- DCP launches offering of fresh fruits
4. CONSUMERS SPENT 9160 HOURS WITH DISNEY
5. Disney media network s Disney Parks and Resorts Disney studio entertain ment Disney Consum er Products
6. PROBLEM DEFINITIONPROMOTING FAST FOODS
7. 14% AMERICAN KIDS ARE OBESE
9. PARTNERSHIP WITH MC DONALD’S
11. PROMOTING HEALTHY FOODS
12. Could Disney use its ‘magic’ to switch children from sugary to more nutritious diet Could they sustain?
13. • Has to reconsider the nutritional value of their food products • The food has to appeal to children and deliver on the brand’s promise of magic • DCP products need to meet USDA dietary guidelines
14. SWOT ANALYISIS
16. WEAKNESS Does not have own manufacturing for DCP
18. OPPORTUNITIES GROWING BRAND VALUE
19. solutions • Healthy foods + Disney programs
20. MORE PROMOTIONS NEEDED!!!
21. TIE UP WITH SUPERMARKETS
22. NEW CHARACTERS TO ATTRACT CHILDREN
23. KEEPING MAGIC ALIVE CONCLUSION
24. DISCLAIMER Slides were created by Sowmiyasree.D (PSG TECH) as a part of an internship under the guidance of Prof. Sameer Mathur (IIM LUCKNOW)
The Walt Disney Company, ... Walt Disney World opens. 1982. EPCOT Center (now Epcot) opens. ... Healthy Cleaning. Human Rights.
... the YMCA’s Childhood Development Centers at Walt Disney World® Resort have been providing Disney cast member families with ... Healthy beginnings; ...
1.3 The Quotable Walt Disney (2001) 1.4 How to Be Like Walt : ... showing it that laughter is healthy; ... As quoted in A Walt Disney World Resort Outing : ...
The Walt Disney Company Acquires Minority Stake in BAMTech. View All. Recent News. September 30, 2016 September 30, 2016. Disney’s “Queen of Katwe ...
Frozen at Walt Disney World Resort. Seasonal Surprises and Gifts. View Events;
Open source travel guide to Walt Disney World, ... showing it that laughter is healthy; ... Revisit the Walt Disney World of the past at Walt Dated ...
I would also like to show gratitude towards my course instructor Sir M ... other cities of the World. In this way Walt Disney should ... Walt Disney - Case ...
The Creation of Disneyland ... The healthy mix of ... a comparison / contrast of streetscapes in Disneyland and Walt Disney World ", Journal ...
The Walt Disney Company welcomes a variety of opinions, ... Culture & Diversity. ... improves lives across the world and brings hope, ...
The official website for all things Disney: tv, shows, movies ... from here it is his journey towards realizing his strengths without the luxuries of ...