Walmart Sam's Choice & Great Value

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Information about Walmart Sam's Choice & Great Value
Marketing

Published on March 7, 2014

Author: stevefcreative

Source: slideshare.net

Description

Packaging redesign for a few of the biggest sellers at Walmart US — Sam's Choice coffee, burgers, sausages and Great Value's french fries.

Private Retail Brands

Evolving big money maker’s

Distilling the design to its basic core. The challenge — how do we reduce print production costs by making the design simpler? The Answer — the product line will share one common bag and illustration, while the principle display information will be contained in a colour-coded diecut sticker.

Design I Option A with fair trade logo prominently featured. Option B with fair trade featured on the back, to make space for larger product information.

Design II Option A features a bullseye diecut shape. Option B features more prominent product name with fair trade info moved to the rear of pack.

Final The black ink base has been dropped to reveal the bare metallic silver substrate. While the custom diecut sticker has been refined to a sleeker 3 colour shape, to better accommodate the application & printing.

Bringing home the Resto

Wrong box for a restaurant quality burger. The challenge — how do we maintain strong colour coding, while introducing appetite appeal? How do we bring home the restaurant experience? The Answer — redesign the band device to contain all the product info, leaving the remaining space for premium imagery.

Freezer Shelf Set Before: underwhelming

Design I A shelf blocking pack, featuring large colour coding & bbq recipe windows.

Design II Modern diner styling with an aggressive poster band, over a recipe sneak peak.

Design III An editorial layout with checkered colour blocking, ingredient story & appetite image.

Design IV A traditional wood pub plaque device over a kitchen prep scene with bright modern lighting, featuring lots of appetite appeal.

Final Designer • Art Director • Photo Director • Copy Writer

Freezer Shelf Set After: the new #1 seller at Walmart

Elevating the sausage

The old GV design Switching to premium

The new Sam’s design Following the burgers

Cutting through clutter

Simplifying french fries

Initial Concept Thumbnails

Design I Thumbnail

Thumbnail Design II

Design III Thumbnail

Final Designer • Art Director • Photo Director • Copy Writer

Steve Feeney Creative Creative Direction Design Strategy Art Direction Copy Writing Custom Typography Photo Direction Digital Illustration Graphic Design stevefcreative@gmail.com

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