Published on March 4, 2014
Wallet Wise marketing Matthew Rathbun ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS TheAgentTrainer.com | @MattRathbun
MatthewRathbun Husband and Father Broker Thinks He’s funnier than he is... Always strives to be better Over a decade in RE www.TheAgentTrainer.com
96% of homebuyers use the internet as part of the search process 49% of homebuyers found the home they bought online 64% searched on mobile device 46% online inquires actually buy 76% drove by home they found online as the first step
weeks from first online inquiry until becoming serious about looking for a home 51 12 weeks of active searching online before buying weeks of active searching before contacting agent 3
Embrace the Client’s Experience
The Experience You offer has to be better than the one they’ve had...
CB Personal Profiles
FSBO Packets, Sites and Conversion
Expired Listings • Search MLS ! • Automated Search ! • Must Be Done Early ! • Why Expired? ! • Can You Help? ! • How Can You Help?
FSBO Packet narrpr.com Where Buyers Look Summary of Documents Website Report Resume & References Invite Basic Plan
Zillow.com/Agents •Create/Update Profile •Free Webinar's •Wordpress Plugins •Local Market Data •Mortgage Information •Facebook Apps •Website Badges •Market Data for your Site
Zillow Profiles and Reviews (Think “SEO”)
Claim and Enhance Your Listings!
Zillow.com Make Me Move
Using the MLS Tax Record labels for postcards made on home printer Send Letters to those who rented 9-12 months ago regarding the buyer market MLS Listing e-Mail Drip Campaign Personal Promotions on Visual Tours or house Photos (if MLS allows) Get Affiliate Buy-in
YouTube Onlocation Listing | Personal | Community
Create Your Own Networking Group •Lunch Meetings •Database Sharing •Common Webpage
Tradeshows, Festivals and Fairs
Ask For Referrals
Create Your Plan And Then Work Your Plan
www.TheAgentTrainer.com firstname.lastname@example.org Facebook.com/mattrathbun @mattrathbun YouTube.com/MattRathbun1
Wallet Wise marketing. Matthew Rathbun. ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS. TheAgentTrainer.com | @MattRathbun
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