Wallet Wise Marketing - Coldwell Banker Presentation

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Information about Wallet Wise Marketing - Coldwell Banker Presentation
Real Estate

Published on March 4, 2014

Author: mrathbun

Source: slideshare.net


Wallet Wise Marketing is a training program for real estate agents. Realtors are given a variety of free and low cost marketing tools and resources that are practical, relevant and easy to execute to get more clients. For more information visit www.TheAgentTrainer.com. All materials are copyright protected and may not be used with written permission from Matthew Rathbun and Four Pillars, Inc.

Wallet Wise marketing Matthew Rathbun ABR, ABRM, AHWD, CDPE, CRB, CRS, ePRO, GREEN, GRI, SFR, SRS TheAgentTrainer.com | @MattRathbun


MatthewRathbun Husband and Father Broker Thinks He’s funnier than he is... Always strives to be better Over a decade in RE www.TheAgentTrainer.com


96% of homebuyers use the internet as part of the search process 49% of homebuyers found the home they bought online 64% searched on mobile device 46% online inquires actually buy 76% drove by home they found online as the first step

weeks from first online inquiry until becoming serious about looking for a home 51 12 weeks of active searching online before buying weeks of active searching before contacting agent 3

Embrace the Client’s Experience

The Experience You offer has to be better than the one they’ve had...

CB PersonalWebsites

CB Personal Profiles

FSBO Packets, Sites and Conversion

Expired Listings • Search MLS ! • Automated Search ! • Must Be Done Early ! • Why Expired? ! • Can You Help? ! • How Can You Help?

FSBO Packet narrpr.com Where Buyers Look Summary of Documents Website Report Resume & References Invite Basic Plan




Zillow.com/Agents •Create/Update Profile •Free Webinar's •Wordpress Plugins •Local Market Data •Mortgage Information •Facebook Apps •Website Badges •Market Data for your Site

Zillow Profiles and Reviews (Think “SEO”)

Claim and Enhance Your Listings!

Zillow.com Make Me Move





CBWorks eNewsletters

CBWorks eCards


CBWorks Images







Using the MLS Tax Record labels for postcards made on home printer Send Letters to those who rented 9-12 months ago regarding the buyer market MLS Listing e-Mail Drip Campaign Personal Promotions on Visual Tours or house Photos (if MLS allows) Get Affiliate Buy-in


Videolicious.com signup.videolicious.com/coldwellbanker

YouTube Onlocation Listing | Personal | Community





Create Your Own Networking Group •Lunch Meetings •Database Sharing •Common Webpage

Parties Rethink

Tradeshows, Festivals and Fairs

Hand-written Notes

Ask For Referrals

Create Your Plan And Then Work Your Plan

www.TheAgentTrainer.com matthew@realtor.com Facebook.com/mattrathbun @mattrathbun YouTube.com/MattRathbun1

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