Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online Traffic To Local Stores", February 27, 2014

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Information about Wahid Omer, Horyzon Media - Solocal Group UK Event "How To Drive Online...
Marketing

Published on February 27, 2014

Author: SolocalGroupUK

Source: slideshare.net

Date • Titre de la présentation HORYZON MEDIA DRIVE TO STORE ACTIVATION 1

AGENDA 1 Horyzon Media 4 Case studies 2 Horyzon Media Worldwide 5 Contact 3 Drive to store HORYZON MEDIA DRIVE TO STORE ACTIVATION 2

1 A MULTI-DISCIPLINARY SALES HOUSE 5 fields of digital expertise HORYZON MEDIA DRIVE TO STORE ACTIVATION 3

2 A GLOBAL OFFER to communicate all over the world Europe 250 million unique visitors Africa & Middle East 30 million unique visitors Asia & Pacific 115 million unique visitors North America 120 million unique visitors Latin America 67 million unique visitors HORYZON MEDIA DRIVE TO STORE ACTIVATION 4

2 OUR TOP 6 MAJOR PARTNER SITES 1 2 3 275 million monthly UU 100 million monthly UU 100 124 million active users million downloaded applications 73 million monthly UU 573 million pages views each month 4 5 15 million monthly UU 20 million monthly UU 17 million monthly UU 40 million 22 million 89 million searches monthly job month 6 shoppers each songs on music catalog HORYZON MEDIA DRIVE TO STORE ACTIVATION 5

2 1 OUR TOP 4 MAJOR GLOBAL MEDIA COMPANIES largest multimedia company in Europe monthly UU million worldwide 80 2 monthly UU million worldwide 356 leader in women & lifestyle online content Non exhaustive list 3 monthly UU million worldwide 14 leading multimedia French actor Sources: Comscore Non exhaustive list Non exhaustive list 4 monthly UU million worldwide 18 N°1 European ecommerce network Non exhaustive list HORYZON MEDIA 6 DRIVE TO STORE ACTIVATION

3 A DIGITAL STRATEGY TO ADOPT TO: Increase your visibility in the trading zone to touch the residents. SHOP SHOP A € Broadcast retail traffic YOUR SHOP Encourage internet users to realize their purchases in your retail € Profitable your online investments HORYZON MEDIA DRIVE TO STORE ACTIVATION 7

4 1 E-CATALOG AVAILABILITIES & STORE LOCATOR Argos dedicated page, to associate the brand with an ecommerce leader 2 Argos online catalog to increase products visibility 3 Call to action with store locator options HORYZON MEDIA DRIVE TO STORE ACTIVATION 8

4 1 HP takeover DYNAMIC DISPLAY OFFER ON EBAY 2 On time On target targeting 3 Contextual targeting HORYZON MEDIA DRIVE TO STORE ACTIVATION 9

4 1 Unilver Surf dedicated page 2 HP takeover 3 E-COUPONING ON EBAY Printed E-coupon 4 Product placement HORYZON MEDIA DRIVE TO STORE ACTIVATION 10

4 1 E-COUPONING ON EBAY Call to action on affinity target 2 Promotional offer deploys with targeting solutions HORYZON MEDIA DRIVE TO STORE ACTIVATION 11

4 1 Post query targeting associated with restaurant key words POST-QUERY BASIS ON THOMSONLOCAL 2 Broadcast of a geo-located MPU based HORYZON MEDIA DRIVE TO STORE ACTIVATION 12

4 1 3 DYNAMIC DISPLAY BASIS Identification of the internet user: Geolocation of the IP address Store locator and collection of contacts 2 Display of a customized banner in real time 4 Increased traffic in the store SHOP HORYZON MEDIA DRIVE TO STORE ACTIVATION 13

5 CONTACT

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