WACVB - The Age of Mobility: Your Opportunity to Succeed

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Information about WACVB - The Age of Mobility: Your Opportunity to Succeed
Travel

Published on March 18, 2014

Author: gameplanhayden

Source: slideshare.net

Description

Deck that accompanied my talk at the 2104 WACVB (Western Association of Convention & Visitors Bureaus) Tech Summit in Portland, Oregon on March 13, 2014.

The     Age  of   Mobility  (has  barely  started)   Tim  Hayden   @TheTimHayden   March  12,  2014  #WACVBTechSummit    

What  Just   Happened?   TTH-STRATEGY

EVERY  MOMENT  IS  AN  EXPERIENCE  

Generate  AND  Curate  

WHAT  IS   MOBILITY?  

…and,  we’ve  been  siWng  on  our  tails,   typing,  for  just  about  200  years.   We’ve  been  upright  and  walking  [mobile]   for  more  than  4  million  years…  

NOW!   TTH-STRATEGY

>80%  smartphone  at  arm’s  length,     24  hours/day   SOURCE:  Edison  Research          

Tablets  =  “Lean  Back”   •  Primary:  Apps   •  News/Media   •  Long  Form  Content   •  Shopping:  M-­‐Commerce   •  Games   •  Uhlity:  Home  &  Business  

Smartphones  =  EVERYWHERE   •  Primary:  Texhng   •  Social   •  Search/Inquiry •  Shopping:  Deals/Payments   •  Games   •  Uhlity:  Life  &  Play  

Mobile  is  BUSY   the  Desktop  Hour   email   web   social   other   the  Mobile  Hour   email   web   social   text   app   call  

Travel-­‐Purchase  Journey   Consideration Shop/ Compare Book/Plan ArriveStay/Explore Depart Post-Stay Adver=sing,  search,  social…     Search,  reviews…   Direct,  site,  OTA…   Apps!  Social!  Apps,  search,  social…   Apps!  Social!   Email  

The  Mobile  Moment   Content   Data   Social  Search   Web   Email   Offline  Broadcast   The  “Click”  -­‐  Originahon    AGribtu=on    Measurement/Analysis   CRM   POS   Search  Mgmt   Social  Content   Analyhcs   Media  Networks     Reports/  Views/Dashboard   Content  Command  Center   Responsive/Reachve  Content   DATA  

Your  Website   Mobile   Adaphve   •  You  have  a   “desktop”  and  a   “mobile”   website.   Mobile   Responsive   •  A  website  that   conforms  to  the   device  on  which   it  is  viewed.     Mobile   Reachve   •  Responsive,   with  content   that  is   personalized   and  relevant   based  on   loca=on,  =me,   day  and  user   details.  

Remember…  

Offline  is  the  New  Online   Consider  indoor  and  outdoor  adver=sing  with   mobile  calls-­‐to-­‐ac=on.  Think  “Line  of  Sight”  

22  million  digital  signs     by  2015  

Social  is  Mobile   SOURCES:  ere.net,  Mashable,  TechCrunch,  comScore,  Pew,  others.           80%   80%   55%   45%   40%   50%   60%   100%   100%  

The  Next     18  months…   TTH-STRATEGY

Where  Tomorrow’s   Consumers     Creators  are  Today  

Complimentary   “Second-­‐screen”   “Time-­‐shining”  

NOT THIS

THIS

COMMERCE!   TTH-STRATEGY

!

COMMERCE   EVERYWHERE  

But,   for  real…   TTH-STRATEGY

Generate  AND  Curate  

TYPICAL  ENGAGEMENT  PATH   Trigger Generate Rich Media Generate Opt-In & CRM Data Amplify Display

ENGAGEMENT  TRIGGERS   Behavioral Technological

The  Mobile  Moment   Content   Data   Social  Search   Web   Email   Offline  Broadcast   The  “Click”  -­‐  Originahon    AGribtu=on    Measurement/Analysis   CRM   POS   Search  Mgmt   Social  Content   Analyhcs   Media  Networks     Reports/  Views/Dashboard   Content  Command  Center   Responsive/Reachve  Content   DATA  

Everyone   Is  a   NORM,   and  a   CLIFF.  

Thank  you,     #WACVB!     TTHstrategy.com   =mhayden.com   @TheTimHayden  

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