Published on March 13, 2014
Presentation Presented by: Christa Brits
Background • Women and Cars is part of the Cars2buy dealer solution company. • Registered in 2008, we mainly focus on dealer solutions and increasing profitability of dealerships through the Internet and Online Marketing management and measurement. • We specialise in Lead management and have a national contract with Ford and Mazda SA, whereby we do their Quality Approved Website and Lead management.
Background continued • Our background also includes 10 years experience at McCarthy Call a Car as well as a lot of research on the gender buying patterns of online vehicle enquiries. • Our findings were that the closing ratio on female vehicle enquiries’s closing ratio is 4 times higher than with men.
Marketing focus • It is our marketing focus to ensure that through W&C women will get assisted only with women in the call centre and at dealerships. • We are currently in the process of signing up dealerships that is reputable high CSI percentage dealerships. Only selected dealers will be allowed to advertise. • Female F&I’s and female sales consultants/ managers will be allowed to receive leads from the Women and Cars lead management platform.
Additional services • We also offer services to these dealerships in the form of: • Taking photo’s • Updating all their websites that they advertise with • Lead management of all the other websites they advertise with. • Virtual signatures
Additional services cont. • Creating of websites • Managing of Social Media pages e.g. • https://www.facebook.com/womenandcarsSA • Video’s • SEO • QR Codes etc.
Thank you www.womenandcars.co.za
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