VRM Workshop Feb2008

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Information about VRM Workshop Feb2008

Published on February 4, 2008

Author: christophercarfi

Source: slideshare.net

Description

Vendor Relationship Management (VRM) workshop slides for the 2008 "Customer Service is the New Marketing" conference in San Francisco.

Vendor Relationship Management Enabling buyers and sellers to build mutually beneficial relationships.

Background Berkman Project Started by Doc Searls Reciprocal of CRM “Manage vendors as least as photo: debs well as they manage us” Intersects with identity, marketing, support, sales…

me-ville customer control the global village relationships transactions minority the matrix report vendor control (blue pill) CRM / VRM Scenarios

Goals Define and advocate a clear vision for VRM Ensure the development and publishing of open standards and specs for VRM services Create a lightweight and photo: gaurang effective VRM org structure Drive VRM usage Create and oversee a VRM compliance program

Potential Initiatives Personal Knowledge Banks Personal Health Records Digital Receipts Personal RFPs Support Beacons

VRM Session Internet Identity Workshop (2007)

Getting Involved Project VRM Site - http://www.projectvrm.org Mailing List - http://cyber.law.harvard.edu/projectvrm/Mailing_list Blog - http://blogs.law.harvard.edu/vrm/

Christopher Carfi ccarfi@cerado.com www.cerado.com www.socialcustomer.com photo: dsearls

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