Published on November 20, 2008
Voxant Case Study Susan Kearney - November 18, 2008 © Copyright 2006 Voxant, Inc.
Distributor Demographics 6843 registered ‘C’ distributors as of 08/04 1300 registrants attributed to ‘no campaign’ 500 new registrants daily on average the past month 1200 distributors active daily on average About half of distributors have been active at some point About 30% are active each week: – Want to drive that to 50% © Copyright 2007 Voxant, Inc. Page 2
Acquisition Programs Paid Search Email Paid Media: Animated Banners Word of Mouth – Social network groups – Viral ads – Blog commenting – Social bookmarking (Digg, etc.) Content Provider Promotion © Copyright 2007 Voxant, Inc. Page 3
Distributors > 1,000 Ad Impressions/Week Users with >1000 Impressions 90 80 70 60 50 Users with >1000 Impressions 40 30 20 10 0 4/8/2007 4/15/2007 4/22/2007 4/29/2007 5/6/2007 5/13/2007 5/20/2007 5/27/2007 6/3/2007 6/10/2007 6/17/2007 6/24/2007 © Copyright 2007 Voxant, Inc. Page 4
Long Tail Distributors by Category About half of Voxant’s distributors take content from multiple categories, of those focused in Site Category 3% one category alone, Entertainment, Life and 3% 9% Business are standouts. 4% Business Entertainment Health Learning 7% Life/Odd 6% Local Politics Sci-Tech Sports 2% 4% US World 4% 2% 12% © Copyright 2007 Voxant, Inc. Page 5
Distributors by Type Breakdown of Registrants Web Monetizer 13% News Aggregator 4% Personal Blog 37% Web Monetizer News Aggregator Special Topic Site Personal Blog Special Topic Site 46% © Copyright 2007 Voxant, Inc. Page 6
Impressions by Distributor Type Q2: Total Impressions By Distributor Type Web Monetizer Personal Blog 15% 17% News Aggregator 8% Web Monetizer News Aggregator Special Topic Site Personal Blog Special Topic Site 60% © Copyright 2007 Voxant, Inc. Page 7
Cost Per Registrant Cost per Registrant eMarketer/Entrepreneur Search PayPerPost Cost per Registrant ProBlogger WebProNews Word of Mouth © Copyright 2007 Voxant, Inc. Page 8 $- $50.00 $100.00 $150.00 $200.00 $250.00
Word of Mouth Programs Are Most Effective Word of Mouth Registrants Week over Week 250 200 150 Registrants Linear (Registrants) 100 50 0 Week One Week Two Week Week Week Five Week Six Week Week Week Week Ten Week Week Three Four Seven Eight Nine Eleven Twelve © Copyright 2007 Voxant, Inc. Page 9
Word of Mouth Programs are Most Effective Impressions from Word of Mouth Registrants Impressions Linear (Impressions) Week One Week Two Week Week Four Week Five Week Six Week Week Week Nine Week Ten Week Week Three Seven Eight Eleven Twelve © Copyright 2007 Voxant, Inc. Page 10
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