Published on March 5, 2014
Find and recruit the home or office workers you need through the recommendations of people you trust MARCH 2014 CONFIDENTIAL AND PROPRIETARY Any use of this material without specific permission of EOS Labs SAS is strictly prohibited www.vosavos.com angel.co/vosavos-com
PROBLEM • It is hard and inefficient to find reliable independent home or office workers (handyman, cleaning ladies, nannies, etc.): ‒ The search lasts up to 4 weeks, 5-6 times a year ‒ >80% of people1 find them only through word-of-mouth from close friends and family • On the other side, independent workers suffer from high volatility in income due to: ‒ Limited clients’ network ‒ No marketing (offline or online), due to high cost of marketing channels2 and technology barriers 1. Survey conducted by EOS Labs on 120 families, Bogotá 2013 2. Cost of advertising in Yellow Pages Colombia: 500 – 2,000 $US per year 1
SOLUTION VOSAVOS is a Latin American web platform that allows who looks for a reliable worker (a plumber, electrician or cleaning lady) to find one based on the reviews of people she trusts, like her Facebook friends. SELLER Be more efficient in the search of a worker Feel more trust, since the selection of a worker is based on reviews of people she trusts BUYER Get new clients via advertising his business online, leveraging his good reputation Receive tips and advice to formalize his business 1. Estimates based on International Labour Organization, 2013 2. Socialbakers, Facebook stats 2
PRODUCT SEARCH WORKER READ PROFILES / REVIEWS CONTACT, CON TRACT REVIEW Read reviews of your Facebook friends! SMS contact Offline contract 1-click review 3
TARGET MARKET 25-30 Million Independent home or office workers in C&LA 110 US$ Bn Corresponding yearly revenue turnover 1. Estimates based on average industry standards (Small & Medium Businesses Association) 6–9 US$ Bn Advertisement market1 for independent workers (10% of which in Colombia only) 4
COMPETITION Propensity of buyer to contract a worker + Cost of the ad – + – 5
COMPETITIVE ADVANTAGE TRUST EFFICIENCY COST AFFORDABILITY SMS BASED INNOVATION 6
BUSINESS MODEL FREE SELLER BUYER THIRD PARTIES PAID Free account • Max 3 jobs booked/month • Standard profile • Max 2 reviews Premium account • Unlimited jobs booked • Instant SMS with leads • “VIP” profile • Unlimited reviews Free account • Unlimited standard searches • Internal messaging and reviews • - + + VIP search • Full recruitment process (interview, certification, gu arantee) • • Google Adsense Sponsored Ads 7
RESULTS ACHIEVED Main indicators – As of 02/03/2014 Abs numbers Delta monthly Total users 951 +81% Of which total sellers 341 +87% Active buyers1 / total buyers 77% -1% Opened services 216 +98% Services / Active buyers1 0.42 +25% Costs Acquisition cost (COP) 3,415 +1% Reach Total visits (#) 5,184 +155% Growth Engagement 1. Active buyer defined as buyer who has logged in at least once over past 60 days 8
TEAM Matteo Cera (CEO): ex McKinsey consultant and Morgan Stanley investment banker with large experience in C&L America. Business Admin degree cum laude Bocconi University Gonzalo Úcar (COO): ex McKinsey consultant with international experience, mechanical Engineer from University of Navarra Oscar Peña (CTO): self-taught systems developer, entrepreneur with several startups in Tech space, mechatronics and robotics Engineer from Tohoku University of Japan Vanessa Robayo (UX/design): design-thinker graduated from University of Los Andes, focus on design solutions for the emerging working class 9
Writing reviews - some remarks based on the evaluation of your reviews ... Abstract Serves to describe what you want to do we KNOW that you review the ...
... LatAm that allows you to find reliable handymen based on the ... vosavos.com; www.facebook.com ... worker based on the reviews of people you know and ...