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Volunteers Ns

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Published on September 29, 2008

Author: DemocracyforAmerica

Source: slideshare.net

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Recruiting Volunteers September 10 th , 2008 Listen live on: Questions? [email_address] AIM: DFA Night School Paid for by Democracy for America, www.democracyforamerica.com, and not authorized by any candidate or candidate’s committee.

Welcome to DFA Night School! Streaming live at: Now Available on ITunes Click here to subscribe: 2 Questions? nightschool@democracyforamerica.com Questions? Email: [email_address] AIM Instant Message: DFA Night School Live blog: www.blogforamerica.com DFA Chair Jim Dean

Streaming live at:

Now Available on ITunes

Click here to subscribe:

Tonight’s Trainers Matt Blizek Night School Host Democracy for America Bryan Hageny Deputy Training Director Democracy for America 3 Questions? nightschool@democracyforamerica.com Susan Smith, Tampa DFA Sandra Verthein, Northside DFA

‘ People’ powered campaigns Volunteers are the “soul of a campaign” Volunteers build long term progressive infrastructure Why We Need Volunteers Never question the value of volunteers. Noah’s Ark was built by volunteers, the Titanic was build by professionals --Unknown 4 Questions? nightschool@democracyforamerica.com

‘ People’ powered campaigns

Volunteers are the “soul of a campaign”

Volunteers build long term progressive infrastructure

You Have to Ask! You will never get what you do not ask for Not asking for favors, but giving opportunities Embrace the No! 5 Questions? nightschool@democracyforamerica.com

You will never get what you do not ask for

Not asking for favors, but giving opportunities

Embrace the No!

Announcements don’t recruit volunteers What is a potential volunteer’s relationship to the campaign? What’s My Motivation? 6 Questions? nightschool@democracyforamerica.com If you aren’t sure why someone is volunteering, then ask! Candidate Social Issue / Ideological / Partisan Relational Antipathy for Opponent

Announcements don’t recruit volunteers

What is a potential volunteer’s relationship to the campaign?

Higher response rates all around Details about the campaign aren’t as important Make it about you Make it fun Network, Network, Network – Build a snowball! Who to Ask: Relational 7 Questions? nightschool@democracyforamerica.com

Higher response rates all around

Details about the campaign aren’t as important

Make it about you

Make it fun

Network, Network, Network – Build a snowball!

Campaign Lists Voter File Allied issue advocacy organizations Labor Unions High Schools & Colleges Community Organizations and Faith Communities Everywhere! Who to Ask: Usual Suspects 8 Questions? nightschool@democracyforamerica.com Remember, busy people are more likely to say ‘yes’!* *Why do you think they’re so busy?

Campaign Lists

Voter File

Allied issue advocacy organizations

Labor Unions

High Schools & Colleges

Community Organizations and Faith Communities

Everywhere!

How to Ask: Basic Tactics The more personal and interactive the ask the better the response 9 Questions? nightschool@democracyforamerica.com High Response rates Low Response rates High Time Commitment Low Time Commitment Canvassing Emails Tables Meetings Posters House Parties Phones Volunteer Referrals

The more personal and interactive the ask the better the response

Questions? Email: nightschool@democracyforamerica.com Instant Message: DFA Night School 10 Questions? nightschool@democracyforamerica.com

Email: nightschool@democracyforamerica.com

Instant Message:

DFA Night School

Stories from the Field 11 Questions? nightschool@democracyforamerica.com Northside DFA Issue Forums http://my.barackobama.com Networking – Make business cards Be visible & aware Don’t be ashamed to talk politics with people!

Northside DFA Issue Forums

http://my.barackobama.com

Networking – Make business cards

Be visible & aware

Don’t be ashamed to talk politics with people!

How to Ask: The Five Cs C onnect – Establish rapport and trust C ontext – Explain how they are helping us win C ommit – Get a solid commitment to volunteer C atapult – Get them invested C onfirm – Remind them of their commitment 12 Questions? nightschool@democracyforamerica.com

C onnect – Establish rapport and trust

C ontext – Explain how they are helping us win

C ommit – Get a solid commitment to volunteer

C atapult – Get them invested

C onfirm – Remind them of their commitment

Crunching the Numbers 13 Questions? nightschool@democracyforamerica.com Question: How many volunteers would be needed to reach 500 voters with a weekend phone bank? Step 1: Calculate the number of hours needed: 500 voters / 12 (contacts per hour) = 41.67 hours Step 2: Calculate the number of volunteers per shift to recruit: 42 hours / 2 shifts / 3 hours per shift = 7 volunteers per shift Answer: You will need to recruit 7 volunteers willing to work a 3 hour shift each day

Questions? Email [email_address] Instant Message DFA Night School 14 Questions? nightschool@democracyforamerica.com

Email

[email_address]

Instant Message

DFA Night School

Homework Make a List of 15 possible volunteers from your social network and ask them Sign up together for the ‘Million Doors for Peace’ campaign next weekend! www.milliondoorsforpeace.org 15 Questions? nightschool@democracyforamerica.com

Make a List of 15 possible volunteers from your social network and ask them

Sign up together for the ‘Million Doors for Peace’ campaign next weekend!

www.milliondoorsforpeace.org



Next Week on Night School Canvassing & Phonebanking September 17th, 2008 www.democracyforamerica.com /canvass www.democracyforamerica.com/trainingrequest Request a DFA Campaign Training in 2009! 16 Questions? nightschool@democracyforamerica.com

Canvassing & Phonebanking

September 17th, 2008

www.democracyforamerica.com /canvass

Thank you for joining us! Need to catch up on earlier Night School presentations? Order previous semesters on DVD: https://democracyforamerica.com/contribute/nightschool Join the DFA Trust www.democracyforamerica.com/trust 17 Questions? nightschool@democracyforamerica.com

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