Volunteer Trends March 2009

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Information about Volunteer Trends March 2009
Education

Published on March 17, 2009

Author: VolunteerHoward

Source: slideshare.net

Description

- An overview of current volunteer trends, including what volunteers expect from both opportunities and nonprofits.

- Features a focus on nonprofits using social media to engage a diverse audience (including constituents, community members, volunteers and funders).

- Meant as a starting point, the goal of this presentation is to help nonprofits begin to explore new ways in which to successfully engage community volunteers.

Volunteer Trends March 19, 2009 Missouri 2009 Public Health Preparedness Conference

Objectives Review current volunteer trends Develop effective strategies for engaging volunteers Overview of Social Media

Review current volunteer trends

Develop effective strategies for engaging volunteers

Overview of Social Media

Volunteer Trends Youth Families Older Adults People affected by the current economy

Youth

Families

Older Adults

People affected by the current economy

Volunteer Trends Today’s volunteers are seeking the following types of volunteer opportunities: Skills-based & project-based Focused on impact Creative Meaningful & challenging Flexible or virtual Offer targeted experience or training Make them feel like they are making a difference

Today’s volunteers are seeking the following types of volunteer opportunities:

Skills-based & project-based

Focused on impact

Creative

Meaningful & challenging

Flexible or virtual

Offer targeted experience or training

Make them feel like they are making a difference

Volunteer Trends Today’s volunteers expect: Freedom to research volunteer options and connect online Fast response time Less authoritative management and less bureaucracy More professionalism To feel that their time is being used effectively

Today’s volunteers expect:

Freedom to research volunteer options and connect online

Fast response time

Less authoritative management and less bureaucracy

More professionalism

To feel that their time is being used effectively

Developing a Strategy Identify your agency’s volunteer needs Be creative Be mindful of current trends – What are you doing to appeal to today’s volunteers? Go where the volunteers are In your community Online

Identify your agency’s volunteer needs

Be creative

Be mindful of current trends – What are you doing to appeal to today’s volunteers?

Go where the volunteers are

In your community

Online

As of December 2008 , 74% of American adults use the internet Pew Internet & American Life Project (December 2008)

As of December 2008 ,

74% of American adults

use the internet

Volunteer Engagement Online Include strategically placed (i.e.: obvious) link to volunteer opportunities on home page Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible

Include strategically placed (i.e.: obvious) link to volunteer opportunities on home page

Use stories, pictures (both cause-related and of diverse volunteers), and videos when possible

Volunteer Engagement Online Discuss varied volunteer roles and options Include download-able application or online application form Include FAQs, a phone number and an e-mail link for questions

Discuss varied volunteer roles and options

Include download-able application or online application form

Include FAQs, a phone number and an e-mail link for questions

In 2005, 8% of online adults had a profile on an social network site. Today, 35% do. Pew Internet & American Life Project (January 2009)

Social Media Goals Engage in conversation with volunteers and colleagues Share information Educate others about your agency and/or issue Learn from others Increase transparency and responsiveness Build community Network Advocate

Engage in conversation with volunteers and colleagues

Share information

Educate others about your agency and/or issue

Learn from others

Increase transparency and responsiveness

Build community

Network

Advocate

Social Media Challenges Giving up control of the conversation Achieving a comfort level using social media Balancing organization’s identity with personal identity Time/personnel resources for maintaining social media presence Adjusting to ever-changing landscape of social media – being flexible Understanding technology and terminology Measuring ROI (return on investment)

Giving up control of the conversation

Achieving a comfort level using social media

Balancing organization’s identity with personal identity

Time/personnel resources for maintaining social media presence

Adjusting to ever-changing landscape of social media – being flexible

Understanding technology and terminology

Measuring ROI (return on investment)

Social Media Getting Started Identify Which types of web 2.0 does your organization want to use? What is your goal? http://www.chrisbrogan.com/if-i-started-today/ Identity Establish an identity and keep it consistent across platforms Balance organizational goals with personality Invest You get out of Social Media what you put into it Interact Don’t make the mistake of thinking that social media is all about YOU and YOUR organization – it’s about interactions Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media /

Identify

Which types of web 2.0 does your organization want to use? What is your goal?

http://www.chrisbrogan.com/if-i-started-today/

Identity

Establish an identity and keep it consistent across platforms

Balance organizational goals with personality

Invest

You get out of Social Media what you put into it

Interact

Don’t make the mistake of thinking that social media is all about YOU and YOUR organization – it’s about interactions

Info taken from: http://dannybrown.me/2008/11/30/the-four-is-of-social-media /

LinkedIn Median age is 40 6% of adult social network users Pew Internet & American Life Project (January 2009) The Guardian UK: http://www.guardian.co.uk/media/pda/2009/mar/09/socialnetworking-facebook State of the Twittersphere Q4 2008 report Facebook Median age is 26 22% of adult social network users 168% global audience growth in 2008 Twitter Median age is 31 11% of adult social network users 5-10 thousand new accounts opened daily (growing quickly) MySpace Median age is 27 50% of adult social network users 3% global audience decline in 2008

LinkedIn

Median age is 40

6% of adult social network users

Social Media Getting Started Social Media Facebook Profile (personal) Page (organization) Causes (organization) http://www.facebook.com/

Profile (personal)

Page (organization)

Causes (organization)

10 Twitter Tips for Nonprofit Organizations: http://nonprofits.change.org/blog/view/10_twitter_tips_for_nonprofit_organizations Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php Social Media Twitter http://search.twitter.com/ http://monitter.com/ http://twitter.com/

10 Twitter Tips for Nonprofit Organizations: http://nonprofits.change.org/blog/view/10_twitter_tips_for_nonprofit_organizations

Twitter Mini-Guide: http://www.hybrid6.com/webgeek/2009/01/a-twitter-mini-guide-60-useful-twitter-resources.php

Social Media Getting Started Social Media MySpace http://www.myspace.com/

Resources Volunteer Centers http://www.handsonnetwork.org/ Volunteer Intergenerational Center Tina Dohogne 105 North Main Chaffee, MO 67340 Phone: (573) 887-3664; Email: [email_address] Website: www.vicrsvp.org Voluntary Action Center Cindy Mustard 800 N. Providence, Suite 220 Columbia, MO 65203-4300 Phone: (573) 449-6959; Email: [email_address] Website: www.vacmo.org United Way of Greater St. Louis Rick Skinner 910 N. 11th Street St. Louis, MO 63101-1018 Phone: (314) 539-4284; Email: [email_address] Website: www.stl.unitedway.org

Volunteer Centers http://www.handsonnetwork.org/

Volunteer Intergenerational Center Tina Dohogne 105 North Main Chaffee, MO 67340 Phone: (573) 887-3664; Email: [email_address] Website: www.vicrsvp.org

Voluntary Action Center Cindy Mustard 800 N. Providence, Suite 220 Columbia, MO 65203-4300 Phone: (573) 449-6959; Email: [email_address] Website: www.vacmo.org

United Way of Greater St. Louis Rick Skinner 910 N. 11th Street St. Louis, MO 63101-1018 Phone: (314) 539-4284; Email: [email_address] Website: www.stl.unitedway.org

Resources – Online Go online! Research what others are doing related to both volunteer management and web 2.0 Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts

Go online!

Research what others are doing related to both volunteer management and web 2.0

Learn about volunteer trends, volunteer management and new technologies using resources such as webinars, Slide Share, YouTube, and podcasts

Idealist.org http://www.idealist.org/en/vmrc/index.html Energize Inc. http://www.energizeinc.com/ Volunteer Match http://www.volunteermatch.org Points of Light Institute http://www.pointsoflight.org/ Cyber VPM http://groups.yahoo.com/group/cybervpm/ Chronicle of Philanthropy Blogroll: http:// philanthropy.com/giveandtake / Resources – Online

Idealist.org

http://www.idealist.org/en/vmrc/index.html

Energize Inc.

http://www.energizeinc.com/

Volunteer Match

http://www.volunteermatch.org

Points of Light Institute

http://www.pointsoflight.org/

Cyber VPM

http://groups.yahoo.com/group/cybervpm/

Chronicle of Philanthropy Blogroll:

http:// philanthropy.com/giveandtake /

Resources – Online http://www.idealist.org/en/vmrc/index.html

Resources – Webinars http://www.volunteermatch.org/nonprofits/learningcenter/

Resources – Slide Share http://www.slideshare.net/VolunteerSpot/family-friendly-volunteering-service-project-ideas-from-az

Resources – You Tube Volunteer Reception Centers: http://www.youtube.com/watch?v=Qlj2MH9krDk&feature=related Common Craft’s Twitter in Plain English: http://www.youtube.com/watch?v=ddO9idmax0o&eurl=http://video.google.com/videosearch?as_sitesearch=youtube.com&hl=en&client=firefox-a&rls=org.mozilla:en-USiurl=http://i1.ytimg.com/vi/ddO9idmax0o/hqdefault.jpg

Volunteer Reception Centers: http://www.youtube.com/watch?v=Qlj2MH9krDk&feature=related

Common Craft’s Twitter in Plain English: http://www.youtube.com/watch?v=ddO9idmax0o&eurl=http://video.google.com/videosearch?as_sitesearch=youtube.com&hl=en&client=firefox-a&rls=org.mozilla:en-USiurl=http://i1.ytimg.com/vi/ddO9idmax0o/hqdefault.jpg

Resources – Podcasts 501c3 Cast http://www.501c3cast.com/ Energize Inc. http://www.energizeinc.com/hot.html Volunteer San Diego Podcasts http://vsdpodcast.org/

501c3 Cast

http://www.501c3cast.com/

Energize Inc.

http://www.energizeinc.com/hot.html

Volunteer San Diego Podcasts

http://vsdpodcast.org/

Resources – Social Media NTEN (Nonprofit Technology Network): http://www.nten.org/ Tech Soup : http://www.techsoup.org/ We Are Media : http://www.wearemedia.org/Tool+Box Change.org : http://nonprofits.change.org/ Beth’s Blog : How to Use Social Media Effectively: http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/

NTEN (Nonprofit Technology Network): http://www.nten.org/

Tech Soup : http://www.techsoup.org/

We Are Media : http://www.wearemedia.org/Tool+Box

Change.org : http://nonprofits.change.org/

Beth’s Blog :

How to Use Social Media Effectively: http://beth.typepad.com/beths_blog/2009/01/convios-now-is-the-time-campaign-a-healthy-social-media-lifestyle.html

How to be More Productive with Social Media: http://www.interactiveinsightsgroup.com/blog1/how-to-be-more-productive-with-social-media/

Questions & Thank You Mickey Gomez Volunteer Center Serving Howard County www.volunteerhoward.org [email_address] Twitter: @volunteerhoward

Mickey Gomez

Volunteer Center Serving Howard County

www.volunteerhoward.org

[email_address]

Twitter: @volunteerhoward

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