VMworld 2015: Building a Business Case for Virtual SAN

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Information about VMworld 2015: Building a Business Case for Virtual SAN

Published on July 8, 2016

Author: VMworld

Source: slideshare.net

1. Building a Business Case for Virtual SAN Madelyn Grunewald, VMware, Inc Jordan Glamann, Dominos Pizza Rafael Kabesa, VMware, Inc STO5887 #STO5887

2. • This presentation may contain product features that are currently under development. • This overview of new technology represents no commitment from VMware to deliver these features in any generally available product. • Features are subject to change, and must not be included in contracts, purchase orders, or sales agreements of any kind. • Technical feasibility and market demand will affect final delivery. • Pricing and packaging for any new technologies or features discussed or presented have not been determined. Disclaimer CONFIDENTIAL 2

3. Agenda 1 Virtual SAN Overview and Customer Introduction 2 What‘s Important for HCI Customers  Choice, Integration, Cost & Performance  Storage Costs Deep Dive  VSAN Assessment Live Demo 3 Additional Resources 3

4. Virtual SAN Overview and Customer Introduction 4

5. VMware Virtual SAN: Radically Simple Storage 5 Hyper-Converged Storage Designed for Virtual Machines vSphere + Virtual SAN … • Resource efficient hyperconverged solution • Enterprise-level availability, scalability and performance on standard x86 servers • Richest set of deployment options • Deeply integrated with the VMware stack • All-flash and hybrid configurations • Scales from 2 to 64 nodes • Policy-based SLA automation Overview Hard disksSSD Hard disks SSD Hard disks SSD Virtual SAN Datastore

6. Virtual SAN Takes Hyper-converged Architecture to a New Level 6 Typical Hyper-Converged Solution VMware Virtual SAN Storage VM vSphere vSphere + Virtual SAN Efficiency of a Single Software Stack Simplicity of Native Integration Flexibility of Hardware Agnostic vSphere ClientvSphere Client Third Party APIs Pre-Defined  2x CPU efficiency  3x memory efficiency  Native vMotion  Native DRS  Single pane glass  Latest hardware  Form factors

7. Why Customers Love Virtual SAN? CHOICE Choose preferred vendor Meet exact needs, no waste SIMPLICITY 2-click provisioning Integrated workflows Policy-driven management COST 50% TCO savings Simple to operate and learn $ 3 PERFORMANCE AND SCALABILITY 1.5 - 5x faster than competitors Predictable, elastic scaling

8. Dominos VSAN Business Case Jordan Glamann Virtualization and Compute Engineer

9. 9 Dominos Pizza Overview • Over 12,000 stores in over 80 markets • On average we sell more than 1.5 million pizzas each day globally • 2014 global retail sales: $8.9 billion (4.1 domestic and 4.8 international) • Run Rate of $4 Billion Annually in Global Digital Sales

10. 10 Technology Company? • Technology company that happens to sell pizza • Consistently within the top three for overall Ecomm sales • 50% of US sales came from digital channels by the end of 2014 • *New* Domino’s AnyWare™ platform – Ford SYNC® – Samsung Smart TVs® – Pebble and Android™ Wear smartwatches – Voice ordering via Dom for iPhone® and Android™ – “Tweet-to-order” and “text-to-order” via emoji now available in the U.S.

11. 11 Global Online Ordering (GOLO) Requirements • New Datacenter in Germany to handle online ordering for African and Middle Eastern markets • Small footprint to start but need to be able to scale and grow quickly • Built on same platform/code base as US and Canada OLO – Would like to leverage similar technologies that we know work (i.e. VMware, Cisco UCS, etc) • Smaller budget for the compute and storage components because of the need for network gear (i.e. Firewalls, Load Balancers, Switches, etc.) • Need acceptable storage performance because of SQL Databases

12. Building the Business Case for HCI & Virtual SAN 12

13. What’s really important to hyperconverged customers? Choice • Hardware-agnostic • Choose preferred vendor • Use existing processes 13 Performance • Meet any app demand • Do more with less • Predictable, linear scaling Integration • One software stack • One vendor & support • Integrated workflows Cost • Low upfront, operational costs • Affordable scaling • Meet exact needs, no waste 1 $

14. Learn more at VMworld: What’s really important to hyperconverged customers? Choice 14 Performance • STO4949 Extreme Performance Series: Virtual SAN Performance Deep-Dive • STO5920 Considerations for Virtual SAN Running Business Critical Applications • STO4544 Using Virtual SAN to Maximize Database Performance Integration Cost 1 $ • STO5947 Virtual SAN Operations Management Using vRealize Operations • EUC4509 Architecting Horizon for Virtual SAN, the VCDX way • This session! • STO4820 Virtual SAN Hardware Guidance & Sizing • SDDC5273-S VMware Hyper-Converged Infrastructure: From vSAN to EVO:RAIL and EVO:RACK

15. Costs Deep Dive Building the Business Case for HCI & Virtual SAN 15

16. 48% 10% 22% 2% 5% 3% 10% Hardware Software Personnel Connectivity Facilities Disaster Recovery Unallocated What’s Driving The Cost of Storage? CAPEX is only half of the TCO equation for Storage Source: Gartner – IT Key Metrics Data 2015 40% of Annual Storage Costs are OPEX-related $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 $160,000 Year 1 Year 2 Year 3 Year 4 CAPEX OPEX OPEX is 2x larger than CAPEX over a four year period Source: Estimated using Gartner CP Profiles Database and IT Key Metrics Data 2014 Report 16

17. Server-side Economics 17 Server components (Hardware) competitively priced vs. Traditional External Arrays (Hardware + Software) Flash (SSDs) Magnetic Disk (HDDs) Networking Source: Gartner Competitive Profiles & Vendors/Resellers public website prices Up to 91% Up to 70%* *10GbE vs. FC *$/GB refers to disk prices raw GB only Up to 80% Traditional External Array Server Storage $0.49/GB* $0.10/GB $22.48/GB* $1.85/GB $1235/Port $364/Port

18. Riding The Declining Cost Curve 18 • Spread your purchases to benefit from declining prices • Grow Storage along with Compute • Take advantage of new hardware technologies coming to market $0.00 $2.00 $4.00 $6.00 $8.00 $10.00 $12.00 $14.00 2006 2008 2010 2012 2014 2016 2018 $/GB Global Storage Cost Trend Source: KPCB “State of the Internet”

19. Low Upfront Investment & Granular Scaling 19 Source: Gartner Competitive Profiles & Vendors/Resellers public website prices * VSAN prices include storage costs and software license in street pricing * Hybrid array is all inclusive with current estimated street pricing $1.60 $1.42 $1.45 $6.7 $5.0 $4.0 $0 $1 $2 $3 $4 $5 $6 $7 YEAR 1 YEAR 2 YEAR 3 VSAN $/GB Hybrid Array $/GB $10,000 Year 2 $9,000 Year 1 $22,000 Year 3Year 1 $100,000 Hybrid Array Virtual SAN Total $41,000 Effective $/GB Paid for Utilized Capacity Traditional Upfront Storage vs. Granular Scale-Out

20. Performance Comparison - $/IOPS Critical Metric 20 61,606 32,742 38,128 VSAN 6 Hybrid Other HCI Popular Hybrid Array IOPS OLTP Test done by customer $0.69 $3.77 $2.45 $/IOPS VSAN 6 Hybrid Other HCI Popular Hybrid Array

21. Virtual SAN Reduces Administration Overhead and Power Consumption 21 Most Impactful Areas of Administration Deployment 95% Service Class Reconfiguration 98% Scale Capacity 97% Plan Service Levels for App deployment or change 95% Reclassify set of workloads 93% How Much Can You Save on Operations?Time Savings* *Source: The Taneja Group It’s less than a 1/10 of what I have to do on my traditional storage array.. …managing Virtual SAN is kind of an oxymoron 80% Power & Cooling Savings 66% Labor Cost Savings Overall 50% OPEX Savings Over a 5-year Period: On a 20TB typical deployment: $175K* • VSAN HW includes SSDs and HDDs only, since compute required on both sides • Labor savings based on Taneja Group report, July 2014 • Power and Cooling savings, based on internal research, May 2014

22. Virtual SAN - More Performance for 50% Less CapEx 22 HW SW Support$96,387 $14,494 $23,952 $38,555 $29,940 Hybrid Array Virtual SAN Hybrid Array -49% $68,386 $134,942 • VSAN HW includes SSDs and HDDs only, since compute required on both sides • Hybrid array support is estimated at 20% of list for 3-years 24x7 • Estimated required 54K IOPS for normal operation on array after RAID penalty – 70R/30W • Estimated VSAN performance: 128,000 IOPS – based on HY-6 series ready nodes 200 VMs 24TB usable HW + SW $73,114 $27,229 $11,976 $27,637 $8,982 Hyper converged appliance Virtual SAN Hyper-Converged Appliance -52% $48,187 $100,751 • street assumed @50% • Comparable VSAN hardware configuration created on SuperMicro reseller website: www.thinkmate.com – see notes for spec - no discount assumed on top of online provided price • Aupport includes Hardware + Software support, VSAN support is 3yr production SnS only while HW price includes HW support – 3yr NBD onsite service HW + SW

23. Lowest All Flash $/Desktop 23 $0 $50 $100 $150 $200 $250 $300 $350 $400 1000 1500 2000 2500 3000 3500 4000 4500 5000 5500 6000 StorageCostPerDesktop Number of Desktops $/VDI Storage Cost VSAN + View Adv/Ent Virtual SAN All Flash Array Spikes correspond to scaling out due to IOPs requirements VSAN is included with Horizon View Advanced/Enterprise VSAN enables predictable linear scaling • Compared to external storage at scale • Estimated based on 2015 street pricing, Capex (includes storage hardware + Software License costs) • Linked clones scenario assuming 70% space savings as a result for VSAN – x6 dedupe ratio for storage array • Virtual SAN configuration: 8 VMs per core, with 40GB per VM, 2 copies for availability and 10% SSD for write caching

24. Virtual SAN Assessment Demo 24

25. 3. [Customer] Receive Email, Confirm Account 25

26. 3. [Customer] Receive Email, Confirm Account 26

27. 4. [Customer] Download the Collector Appliance 27

28. 4. [Customer] Download the Collector Appliance 28

29. 4. [Customer] Deploy OVF file CONFIDENTIAL 29

30. 5. [Customer] Configure the Collector Appliance 30 • Browse to the Collector VM • Enter Assessment Key (available off the Portal)

31. 5. [Customer] Configure the Collector Appliance CONFIDENTIAL 31 Choose to Analyze • An Entire Cluster (Transient VM Case) or • Select VMs Across Clusters (Static VM Case)

32. 5. [Customer] Configure Collection Duration 32

33. 5. [Customer] Configure the Collector Appliance 33 Enter vCenter Details

34. Collector Appliance Configuration Completed and Data Collection Begins 34

35. 35 Live Demo..

36. Customer Case Study 36 Jordan Glamann - Compute and Virtualization Engineer, Dominos Pizza

37. 37 How It Came to Be • Did a POC of Virtual SAN configuration that would work for us • Compared Virtual SAN vs Smaller Traditional Style Array • Cost was a big factor – Virtual SAN configuration roughly 40% less in our case • Traditional Style Array had more costs – Support/Maintenance Costs – Require SAN fabric to support multiple hosts (SAN switches/port costs, etc) – Did not have performance that we were looking for. • Pros for VSAN configuration – Flexible/Scalable – Incorporated Hardware (host) and storage cost – Works with technologies that we know (VMware and Cisco UCS) – Very easy to install (Non-SAN Admin could do it) – No storage array and switches = less power and rack space (important in a co-location datacenter)

38. 38 3 Live Markets Portugal South Africa Saudi Arabia Egypt Lebanon Jordan Bahrain Coming Soon…

39. 39 GOLO Stats • Installed in January and has been in Prod since May • Over 300 stores by the end of 2015 with many more markets planned for next year. • Portugal currently the heaviest user – Portugal Day 1: 25% Digital – Portugal Averaging 15% - 17% digital since then • Performance has been good. Haven’t been able to push system to the limits with the current workload. – https://blogs.vmware.com/storage/2015/08/03/storagereview-com-vsan-series/

40. SIMPLE INNOVATIVE SCALABLE/ PERFORMANCE - Easy to Install/Manage - Built in Hypervisor - Easy to Grow without Downtime - Adding Nodes=More Performance - Software Defined Datacenter - Fits Dominos Model Conclusion 40

41. 41 vSphere + Virtual SAN … Hard disksSSD Hard disks SSD Hard disks SSD SMB & NFS Exclusive Promotion From Nexenta to New Virtual SAN Customers Get NexentaConnect for FREE! Download Now! Nexenta.com/VSANpromo NexentaConnect provides file Services from Virtual SAN to physical or Virtual Environments

42. Help Us Test Space Efficiency and Data Integrity 42 Beta • Get a glimpse of Virtual SAN’s future • Free, limited beta – will not be able to accommodate all registrations vmware.com/go/vsan6beta

43. World’s 1st 64-Node, All-Flash Array with Virtual SAN and NVMe 43 See VMware Virtual SAN live and at scale in the HCI Zone! 4.2M IOPS 500 Terabytes 64 Nodes Where: HCI Zone When: Expo Hours Sponsor: Intel 6,400 VMs

44. Three Ways to Get Started with Virtual SAN Today 44 VSAN Assessment32Download Evaluation Online Hands-on Lab1 • Test-drive Virtual SAN right from your browser—with an instant Hands-on Lab • Register and your free, self-paced lab is up and running in minutes • 60-day Free Virtual SAN Evaluation • VMUG members get a 6- month EVAL or 1-year EVALExperience for $200 • Reach out to your VMware Partner, SEs or Rep for a FREE VSAN Assessment • Results in just 1 week! • The VSAN Assessment tool collects and analyzes data from your vSphere storage environment and provides technical and business recommendations. Learn more… vmware.com/go/virtual-san • Virtual SAN Product Overview Video • Virtual SAN Datasheet • Virtual SAN Customer References • Virtual SAN Assessment • VMware Storage Blog • @vmwarevsan vmware.com/go/try-vsan-en vmware.com/go/try-vsan-en

45. Building a Business Case for Virtual SAN Madelyn Grunewald, VMware, Inc Jordan Glamann, Dominos Pizza Rafael Kabesa, VMware, Inc STO5887 #STO5887

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