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VITA Midterm Presentation

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Information about VITA Midterm Presentation
Design

Published on February 14, 2014

Author: joelaguero

Source: slideshare.net

Description

Midterm presentation for E145: Technology Entrepreneurship at Stanford. We are designing a micro-Q/A platform for college students and industry professionals.
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Rebecca Amato Kelley Luyken Jorge Aguirre Joel Aguero

Jose, Graduate, UC Berkeley Dan, Founder/CEO, Clarity Alex, Sophomore, University of Southern California John, Sales Manager, VITAS Innovative Hospice Nithya, Junior, Stanford University Melinda, Organizer, NationBuilder Olivia, Junior, Cal Poly SLO Kevin, Senior Technical Manager, Intel Josh, Junior, Stanford University Matthew, Product Quality Analyst, Google Karina, Junior, Stanford University Joanne, High School Career Counselor, Pleasant Grove High School Joseph, Junior, Stanford University Jeff, Marketing Manager, Square Hassan, Junior, Stanford University Preston, Marketing Manager, Dropbox David, Senior, Stanford University Gonzalo, Senior Data Architect, Intel

Our Solution A micro-Q/A platform for college students and industry professionals.

Business Development Value Proposition: Access, experience. ! Channels: Website, mobile app, Facebook and LinkedIn feeds. ! User Acquisition: Industry professional outreach, require login to view answers, promote virality over social media.

Revenue Streams Freemium Model Sponsored Questions Job Postings

Stanford Users 7,063 x 0.5 3,531 x 0.126 444 x 52 23088 Total Undergrad Population Juniors and Seniors Percent Interested Average of 1 site visit per week Views per year Total = $9234.00

U.S. Users 14,473,884 x 0.5 7,236,942 x 0.126 912,232 x 52 47,372,000 Total Undergrad Population Juniors and Seniors Percent Interested Average of 1 site visit per week Views per year Total = $20 million

Reference Slides

Stanford Users 7,063 x 0.5 3,531 x 0.126 444 x 52 23088 Total Undergrad Population Juniors and Seniors Percent Interested Average of 1 site visit per week Views per year

Stanford Users 23088 views per year x x 3 sponsored questions $0.10 per question = $6926.00 23088 views per year x x 20 job ads $0.005 per ad = $2308.00 Total = $9234.00

U.S. Users 14,473,884 x 0.5 7,236,942 x 0.126 912,232 x 52 47,372,000 Total Undergrad Population Juniors and Seniors Percent Interested Average of 1 site visit per week Views per year

U.S. Users 47,372,000 views per year x x 3 sponsored questions $0.10 per question = $14 million 47,372,000 views per year x x 20 job ads $0.005 per ad = $4.5 million Total = $20 million

Hypotheses • The optimal length for answers is a maximum of 150 words. ! • Companies would be willing to make a significant investment in “sponsored questions” that gather metrics from job seekers about their company. ! • If we target university alumni to act as advisors for students from their colleges, they will be more inclined to use our platform.

Wireframes

Industry Professional Profile

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