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Visual Storytelling: Where We Are & Where We’re Headed in 2014

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Information about Visual Storytelling: Where We Are & Where We’re Headed in 2014
Business & Mgmt

Published on December 31, 2013

Author: au1153

Source: slideshare.net

Description

This presentation was given by PR Newswire Global Director of Emerging Media, Michael Pranikoff on Dec. 12, 2013 at the BDI Visual Social Communications Leadership Forum in NYC.
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#bdi1 @mpranikoff

Michael Pranikoff Global Director, Emerging Media PR Newswire http://about.me/michaelpranikoff michael.pranikoff@prnewswire.com Twitter / @mpranikoff

The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are Indistinguishable from it…. - Mark Weiser @mpranikoff

@mpranikoff

“In 1965, 80 percent of adults could be reached with three 60 second TV spots. Today it requires117 prime time Commercials to produce the same result” -Jim Stengel, Former CMO, P&G

“The ad is yesterday. Content is the future.” Oliver Newton, head of emerging platforms at Starcom MediaVest @mpranikoff

Source: http://flic.kr/p/aavRAC @mpranikoff

The value exchange BRAND AUDIENCE Currency = Content Currency = Personal Info The brand continuously delivers relevant content & establishes its worth to the audience The audience trusts the brand enough to identify themselves & grant permission for engagement @mpranikoff Jane Smith jane.smith@xyz.com 555-555-5555 CEO, XYZ Corp.

EQ > IQ EMOTIONS TRUMP INTELLIGENCE @mpranikoff

http://youtu.be/xwndLOKQTDs

“ Guinness Friendship scored 30 percent higher than other beer brands during the quarter.”

Paid Media Promoted Traditional Ads Converged Media Corporate Content Branded That Is Shared Sponsored Earned Media Organic Based on Altimeter Group Research Owned Media

@mpranikoff

“ William McComb - CEO Source: http://buswk.co/1gfhBi5 @mpranikoff

“ William McComb - CEO Source: http://buswk.co/1gfhBi5 @mpranikoff

@mpranikoff

What Form of Advertising / Marketing Content Do You Trust? – Recommendation from People I Know 89% 90% Global Average – 92% 92% Source: Nielsen Global Trust in Advertising – April 2013 @mpranikoff 94%

What Form of Advertising / Marketing Content Do You Trust? – Editorial Content Such As News Articles 58% 64% Global Average – 62% 69% Source: Nielsen Global Trust in Advertising – April 2013 @mpranikoff 60%

PR Is A Strong Component In The Marketing Mix 90% Consumer Rates Method More Effective 80% Own Sites Email 70% PR Own Social Consumer Exhibitions Search Ads on Social Nets 60% Conferences Own Events Custom Print Direct Mail Print Magazines Print Newspaper 50% General Sites 40% B2B Rates Method More Effective Virtual Exhibitions Smartphones Collateral Print Directories Sponsorship Tablets Webinars 30% Topic Specific Sites Vertical Search 20% Blue = Digital, Orange = Traditional 10% 10% 20% 30% 40% 50% 60% 70% 80% 90% B2B @mpranikoff Source: Outsell 2013 Advertising and Marketing Study

Source: Forrester Research Put Distribution At The Heart Of Content Marketing– 10/3/12 @mpranikoff

Source: Forrester Research Put Distribution At The Heart Of Content Marketing– 10/3/12 @mpranikoff

What’s Next For 2014 @mpranikoff

Infographics vs. Visual Assets @mpranikoff

Visual Storytelling Using Text Overlays #PRNewswire

Responsive Design @mpranikoff

@mpranikoff

First Media Mention -Calgary Sun @mpranikoff

@mpranikoff

@mpranikoff

@mpranikoff

After 3 Days After 30 Days @mpranikoff

Content Must Be Mapped To Business Objectives

Content Must Be Appealing

Publish a steady stream of content TRUST RELIABILITY DELIGHT Keep it relevant & interesting @mpranikoff #bdi1

Source: http://www.thisblogrules.com/wp-content/uploads/2009/11/thank-you-for-sign.jpg

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