Visual storytelling

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Information about Visual storytelling
Business & Mgmt

Published on March 16, 2014

Author: hudali15

Source: slideshare.net

Description

The presentation offers standard and interlinked visual charts to help authors generate story ideas and write them with consistency and reliability. I hope that these charts shall help authors to do more unswerving writing with fewer efforts. Readers are invited to comment, add slides and criticize so as to upgrade the presentation.

Visual Storytelling: A Creative Approach Ali Anani, PhD

If you don’t have a story to grab attention most likely you are fighting a losing battle

It is easier to interest people with the story of your product than using benefit charts and statistics tables

Storytelling fuels hearts and warms up interest, if done properly

But how to grab the attention?

The story must have a conflict. The more intense the conflict is, the more interesting your story is

Conflict is a struggle between two opposing forces

Both internal and external conflicts are essential elements of a storyline.

It is vital for a storytelling to introduce and build up conflict in order to reach a story goal. Consistency builds trust A storyteller must gain the trust of his/ her readers

Beliefs Behavior Values Attitudes Bad behavior originates from bad values

Beliefs Behavior Values Attitudes Bad behavior originates from bad values Not only that as acidic personalities may mostly end in acidic hair, to give one example Character appearance build-up

Beliefs Behavior Values Attitudes Bad behavior originates from bad values Feelings are also important as they change with the conflict Thoughts affect beliefs Character appearance build-up Thoughts Feelings Not only that as acidic personalities may mostly end in acidic hair, to give one example

During conflict Conflict Initiation FeelingsFeelings Feelings After Conflict

To standardize the visuals, I suggest using the same scale for all story elements That is the PH (Acidity Scale) Acidic Neutral Alkaline 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14

What is pH? pH is a scale measuring the acidity and alkalinity of a product An acidic personality is generally critical, hostile, or easily offended. The scale goes from zero (strongly acidic) to 14 (strongly alkaline), 7 being neutral. It belongs to the acidic part of the PH scale

An illustrative example Negative ideas are acidic and sour; whereas positive ones are alkaline (basic) Human body prefers an acidity, PH, around 7 Do we need PH of around 7 for “Food for thought”? 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 PH Meter of Ideas Very acidic thoughts (negative thoughts) Neutral thoughts (best food for thoughts very alkaline thoughts (postive thoughts) Ali Anani,PhD

Beliefs Behavior Values Attitudes Bad behavior originates from bad values Feelings are also important as they change with the conflict Thoughts affect beliefs Character physical and habits build-up Thoughts Feelings Now, it is time to put all on the same scale

Value scale Example, Aggressiveness Example, Calmness Example, Inventiveness 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Thoughts Scale Negative Thoughts Positive Thoughts 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Feelings Scale Negative Feelings Positive Feelings 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Disappointment scale And pain scale Such as 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Beliefs Scale Strong Disbelief Neutral Belief Strong Belief 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Attitudes Scale Hopeless Very Hopeful 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Behavior Scale Hopeless Very Hopeful Alkaline FoodAcidic Food 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Character description For example, an acidic person has an acidic hair tends to eat acidic food and wear clothes with acidic colors Suchas

Hopefully this approach will allow seeing together the chapter and the full story so as to feedback on each other

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WilliamOn | 26/03/15
Enjoy your blog ) http://anmdcf7i.com my blog

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