Published on March 16, 2014
Visual Storytelling: A Creative Approach Ali Anani, PhD
If you don’t have a story to grab attention most likely you are ﬁghting a losing battle
It is easier to interest people with the story of your product than using beneﬁt charts and statistics tables
Storytelling fuels hearts and warms up interest, if done properly
But how to grab the attention?
The story must have a conﬂict. The more intense the conﬂict is, the more interesting your story is
Conﬂict is a struggle between two opposing forces
Both internal and external conﬂicts are essential elements of a storyline.
It is vital for a storytelling to introduce and build up conﬂict in order to reach a story goal. Consistency builds trust A storyteller must gain the trust of his/ her readers
Beliefs Behavior Values Attitudes Bad behavior originates from bad values
Beliefs Behavior Values Attitudes Bad behavior originates from bad values Not only that as acidic personalities may mostly end in acidic hair, to give one example Character appearance build-up
Beliefs Behavior Values Attitudes Bad behavior originates from bad values Feelings are also important as they change with the conﬂict Thoughts affect beliefs Character appearance build-up Thoughts Feelings Not only that as acidic personalities may mostly end in acidic hair, to give one example
During conﬂict Conﬂict Initiation FeelingsFeelings Feelings After Conﬂict
To standardize the visuals, I suggest using the same scale for all story elements That is the PH (Acidity Scale) Acidic Neutral Alkaline 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14
What is pH? pH is a scale measuring the acidity and alkalinity of a product An acidic personality is generally critical, hostile, or easily offended. The scale goes from zero (strongly acidic) to 14 (strongly alkaline), 7 being neutral. It belongs to the acidic part of the PH scale
An illustrative example Negative ideas are acidic and sour; whereas positive ones are alkaline (basic) Human body prefers an acidity, PH, around 7 Do we need PH of around 7 for “Food for thought”? 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 PH Meter of Ideas Very acidic thoughts (negative thoughts) Neutral thoughts (best food for thoughts very alkaline thoughts (postive thoughts) Ali Anani,PhD
Beliefs Behavior Values Attitudes Bad behavior originates from bad values Feelings are also important as they change with the conﬂict Thoughts affect beliefs Character physical and habits build-up Thoughts Feelings Now, it is time to put all on the same scale
Value scale Example, Aggressiveness Example, Calmness Example, Inventiveness 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Thoughts Scale Negative Thoughts Positive Thoughts 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Feelings Scale Negative Feelings Positive Feelings 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Disappointment scale And pain scale Such as 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Beliefs Scale Strong Disbelief Neutral Belief Strong Belief 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Attitudes Scale Hopeless Very Hopeful 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Behavior Scale Hopeless Very Hopeful Alkaline FoodAcidic Food 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Character description For example, an acidic person has an acidic hair tends to eat acidic food and wear clothes with acidic colors Suchas
Hopefully this approach will allow seeing together the chapter and the full story so as to feedback on each other
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