Published on February 15, 2014
Visual Stimulation & Marketing in Healthcare Industry Abhishek Singh Co-founder/Managing Director TheTemplateWizard www.TheTemplateWizard.com
Content Concept of Healthcare Marketing through Visual Stimulation Healthcare Marketing Techniques Visual Stimulation in Healthcare Why Visual Stimulation?
Concept of Healthcare Marketing through Visual Stimulation
Healthcare is both capital and labor Intensive
Healthcare encompasses two main industry groups 1. Companies manufacturing healthcare supplies or providing healthcare related services, including distributors of healthcare products, providers of basic health-care services, and owners and operators of healthcare facilities. 2. Companies primarily involved in the R & D, production and marketing of pharmaceuticals and biotechnology products.
What constitutes the crowd? You need to know your crowd. Market with relevant imagery to the relevant audience with the correct proposition and obtain the highest ROI. Pay as you go Insured Medical Tourists Corporate Patients
Pricing a real consideration in Healthcare Healthcare organizations are increasingly driven to cut costs across the board. Publics are getting used to health services being promoted on a price basis.
Talent Acquisition Strong Healthcare Brand Helps Attract the Right Talent
Healthcare Marketing Techniques
Presenting Your Ambassadors Effectively Presenting Internal Ambassadors Your Medical Staffs Your Non-Medical Staffs
Presenting External Ambassador Your Patients Your Agents Your Vendors
Building Relationships with Strong & Relevant Imagery Its five times easier to get repeat business from an existing customer than to get new business.
Healthcare Publicity Marketing Material
Fundraisers and Galas etc. Summit s ions Exposit Confere nces Publicize Your Events
Word of Mouth (WoM): Social Media
Visual Stimulation in Healthcare
1) For a healthcare service seeker-if presented properlyrelevant imagery becomes a person’s feelings about a product or service of an organization. E.g. A maternity home using an image of a mother, breast-feeding her newborn.
2) With relevant illustrations and themes, you can put forward your promise very strongly.
3) With well thought out themes and backgrounds you can generate attitudes, that are not always articulated or understood by the consumer.
With Visual Stimulation:
1) Promotes Esprit de Corps
2) Guides employee behavior
3) Can very well guide company initiatives
Build Your Identity Visually!
Why Visual Stimulation?
Strong visuals lead to visual branding, and ultimately:
1) Top-of-the-mind awareness
2) Customer loyalty
3) Perceived value of healthcare products and services
4) Employee retention and talent attraction
5) Insulation from competitive challenges and negative economic conditions
And collectively, everything contributes to:
An Increased Profitability
Studies prove that human mind retains imagery and visuals for a relatively longer time. Those organizations which succeed in retaining the eyeballs of the publics, are usually those who succeed in building trust.
A graphic design template…is a design template…is a design template. Unless, of course, that design template happens to be a… …TheTemplateWizard graphic design template…a name known and trusted by organizations big and small…for-profit & not for-profit… corporates and government…all over the globe!
Remember, Visuals speak for you!
Healthcare Brands which have captured the trust and confidence of people
What’s expected from healthcare industry today? Earlier… Treatment Today… Treatment + Service
Do present the good experience!
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