Published on February 20, 2014
VISUAL LITERACY INTC 2610
WHAT IS VISUAL LITERACY?
VISUAL LITERACY The ability to interpret, use and create visual media in ways that advance thinking, decision making, communications, and learning. Form of Communication
WHAT VISUAL LITERACY IS NOT NOT inherent, but a learned skill You don’t learn to write by reading so you don’t become visually literate by watching TV Technologically aware does NOT = visually literate. Seeing is NOT believing anymore. 1986 Beginnings of Digital imaging Depression 1936
CONNECTIONS Visual Literacy: Verbal Literacy: READING EQUALS WRITING EQUALS INTERPRETING VISUALS CREATING OR PRODUCING VISUALS
WHO IS DOING IT? We are surrounded by visual information every day. 5,000 visual messages per day News media, blogs, youtube Education – video, powerpoints, streaming video
HOW DOES IT WORK Visuals have the power to capture and hold audience attention Significantly increase the percent of recall particularly over audio
WHY IS IT SIGNIFICANT Vision is our dominant sense
SIGNIFICANCE It is a powerful communication tool
SIGNIFICANCE Humans are hard wired to respond to visual stimuli
DOWNSIDE For instructors – time needed to incorporate visual information Where to find relevant images Skills needed to create your images Is this helping to create short attention spans of viewers.
THE FUTURE Visual Will continue to grow. Digital natives will use it through elementary, high school and college. Students will expect instructors to use visuals in their teaching.
WHAT DOES IN MEAN FOR TEACHING Increases absorption of visual images Remember 10% of auditory after 3 days. Add images and retention is 65%. Schools have equipped classrooms with basic technology to support projection of visual and textual information. Teachers are being trained to use technology.
RESOURCES Ohio State University https://ocio.osu.edu/elearning/toolbox/brief/visual-information/7things-you-should-know-about-visual-information/
Title: VISUAL LITERACY: 1 VISUAL LITERACY DESCRIBING THE WORLD 2 To what extent do we confuse words and images? To what extent do words create stereotypes?
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