Visual Imagery for Blogs - Bar Camp Berlin 3

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Information about Visual Imagery for Blogs - Bar Camp Berlin 3

Published on November 1, 2008

Author: AmericanPeyote



My session for Bar Camp Berlin 3, centered on the use of Visual Imagery for Blogs, integration with Flickr and how photos can be used to create reactions in viewers.

Visual Imagery for Blogs Mark Melnykowycz An American Peyote Scribble Blog Camp Berlin 3 October 19th, 2008

Goal • Discuss the use of pictures on the web • Integrate visual and text blogging • Increase blog visibility • Build new connections to readers/viewers

Blogging • Create a reaction in the reader • Communicate or invoke emotion • Transfer knowledge • Give value to the readers

Blogging with Text • Efficient - readers scan and read text • Google indexes posts via keywords, tags, content, titles, etc. • Easy to produce

Fear Adventure Beauty Love Cool Hate Dramatic Desire

Fear Adventure Beauty Love Cool Hate Dramatic Desire

Google • Text based searching • Flickr photos indexed in Google • Links in Flickr description to your blog • Good image search capabilities

Flickr for Photographers • Ability to share images with an audience • Fast posting (faster than text) • Discussion forums (group interaction) • The image stands on its own with little context

Flickr for Bloggers • Images indexed in Google/Yahoo • Use as image server • Post photos to groups • Use images in group discussions • Participate in group communities Flickr Workshops Blog Partners Discussion Reader Blog Photo sharing Interaction Network

Flickr Posting Photo Text Post Link

Flick Photos Blog Post Flick Discussion

Key Points • Use the power of visual images • Understand reader needs • Understand value of timing • Provide unique value • Create multiple connection points to content • Engage in discussion outside of blog

Reactions to Images • Context, text defines the base for the image • Viewer preconceptions about the image or presentation form

Images • Instant understanding Reaction • No translation needed based on your • Emotional response experiences • Open to interpretation What is the context?

Context • A visual images means something because of its context • Context defined by your experiences • Context defined by text content • Images reinterpreted based on new context

Text Text • Photography as a Weapon (Errol Morris) •

U.S. Secretary of State Colin Powell addressed the U.N. Security Council Feb. 2003

Is Truth Defined by Context? • Images are as flexible as text to lie with


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