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Information about VISUAL COMMUNICATION 4º

Published on September 15, 2014

Author: fntnebro



Visual Communication


Visual communication. Definition:  Visual communication is a manner of communication with the aid of images. It is primarily expressed with images that may include: signs, typography, drawing, graphic desing, illustration, industrial desing, advertising and animation.

Visual communication. Definition:  We can see images of the reality (newspapers…) with an informative purpose, or artistic productions with an esthetic finality. Furthermore, in any artistic production, the visual communication is based on the inner need of express feelings and thoughts.

Visual communication. Definition. Codes:  Like verbal language, audiovisual has its own codes.

Visual communication: Elements  Iconicity levels. It refers to the level of similarity with reality  Format, size  Texture, colour  Light, ilumination  Text Goya: Black paintings Jackson Pollock and the abstract Expressionism Impressionism Monet

Visual communication: Elements Changes in the styles refers to changes in society, to changes in fashion and customs in general. Graffiti and Street Art Picasso It is important to know how art have changed across the History. Knowing different styles and their relationship to society and certain context will help us value and appreciate art in all its manifestations. Nothing is coincidence ...

Purpose of images: Publicity, advertising… PERSUADE

Purpose of images: Newspapers, pictograms… TO INFORM

Purpose of images: Artistic image: emotion, feelings…

Purpose of images: Artistic image: emotion, feelings…

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