Visitors and Residents: What Motivates Engagement with the Digital Information Environment?

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Education

Published on March 3, 2014

Author: oclcr

Source: slideshare.net

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Presented at the JISC Usability Meeting, June 1, 2011, London, UK.

DEPARTMENT FOR CONTINUING EDUCATION TECHNOLOGY-ASSISTED LIFELONG LEARNING Visitors and Residents: What motivates engagement with the digital information environment? Dr. Lynn Silipigni Connaway OCLC Research David White University of Oxford Donna Lancllos University of North Carolina, Charlotte 1 June 2011

Digital Natives and Digital Immigrants Page 2

Old people just don’t get this stuff Page 3

Research Addressing Digital Learners • Need for a longitudinal study “to identify how individuals engage in both the virtual and physical worlds to get information for different situations” (Connaway & Dickey 2010, p.56). • The information literacy of young people, has not improved with the widening access to technology: in fact, their apparent facility with computers disguises some worrying problems (Centre for Information Behaviour and the Evaluation of Research 2008). • DAVE- Add Quote (Beetham, McGill, and Littlejohn 2009). Page 4

Mode: Significant Association between age and use? a. Institutional e-mail account b. Personal e-mail account c. Instant messaging d. Text message (via phone) e. Facebook/MySpace f. Talking via phone g. Talking in person association h. WebCT No association No association No association No association No association No association No Association Mark Bullen: http://digitallearners.wordpress.com/ Page 5

http://is.gd/VqXHkT Page 6

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Visitors and Residents Study

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“…our generation isn’t technology orientated. I think it’s always a stereotype.” (Participant UKS4) Page 10

“I think that lots of like companies and people away from my generation think that we rely and we’re obsessed with gadgets and gizmos and everybody has to buy the newest iPhone and iPad and newest everything. At the end of the day, as a student, are you really know is that is what the internet is for. How you get to it – it doesn’t matter if you don’t own a computer and you have to come to the library to use it. Um… like it’s available to you and you don’t care like how you get it.” (WorldCat.org Focus Group Interview UKU4th year Participant) Page 11

= Page 12

Facebook is for administration & social communication Page 13

Don’t mention Wikipedia! English The Free Encyclopedia 3 642 000+ articles Deutsch Die freie Enzyklopädie 1 233 000+ Artikel Français L’encyclopédie libre 1 106 000+ articles Italiano L’enciclopedia libera 803 000+ voci Polski Wolna encyklopedia 802 000+ haseł 日本語 フリー百科事典 750 000+ 記事 Español La enciclopedia libre 761 000+ artículos Русский Свободная энциклопедия 714 000+ статей Português A enciclopédia livre 685 000+ artigos Nederlands De vrije encyclopedie 688 000+ artikelen Page 14

Common Research Findings  Information literacy skills lacking  Information literacy not kept pace with digital literacy  Researchers self-taught & confident Page 15

Why Visitors and Residents Project?  “If we build it, they will come.” NOT  Shifting changes in engagement with information environment Effect of larger cultural changes influenced by Web?  New attitudes towards education?   Gap in user behaviour studies – need for longitudinal studies  Understanding of motivations for using and expectations of technologies and spaces in information environment  Inform projects & service design to improve engagement & uptake http://www.oclc.org/research/activities/vandr/ Page 16

Selected Readings Beetham, Helen, Lou McGill, and Allison Littlejohn. Thriving in the 21st Century: Learning Literacies for the Digital Age (LLiDA Project). Glasgow: The Caledonian Academy, Glasgow Caledonian University, 2009. http://www.academy.gcal.ac.uk/llida/LLiDAReportJune2009.pdf.  DAVE: NEED CITATION FOR GOOGLE GENERATION REPORT/PAPER.  DAVE: NEED CITATION FOR LAIRAH REPORT/PAPER.  Connaway, Lynn Silipigni, and Timothy J. Dickey. The Digital Information Seeker: Report of the Findings from Selected OCLC, RIN, and JISC User Behaviour Projects. 2010. http://www.jisc.ac.uk/media/documents/publications/reports/2010/digitalinformatio nseekerreport.pdf.  Page 17

The researchers would like to thank Alison LeCornu for her assistance in keeping the team organized, scheduling and conducting interviews, analyzing the data, and disseminating the results. Page 18

Thanks Questions & Comments connawal@oclc.org david.white@conted.ox.ac.uk @daveowhite Page 19

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