Published on March 3, 2014
Organizational Vision Guide Julia Erickson ©2010
Visions are: A description of the desired impact an organization will have in its field on its target constituency.
A Successful Vision: Fulfills the mission Promises impact Motivates people Provides an image of your goals before you set out to reach them Communicates meaning to your constituency Provides concrete guidance for designing and aligning programming
What is a Vision Statement? A short, succinct, and inspiring written description of what the organization intends to become and achieve in the future, often stated in competitive terms.
SMART Vision Statements Specific Measurable Achievable Realistic Time Bound
Visions Guide Everything: Programming Funding Visibility & marketing Infrastructure Governance/management
Vision Statements do not: Specify how to achieve desired ends… That comes next…with strategies.
Questions To Develop Vision In [x time], we will be known for: In [x time], we will be capable of: In [x time], we will have the following impact:
Vision Statement Examples
City Harvest City Harvest will build on our achievements as a pioneering food rescue charity to increase access to the food resources hungry people need to live healthier lives. We will improve and grow our core business, respond to evolving market conditions, and make demonstrable progress toward ending hunger in New York City. As a result of our work, by 2008, more hungry people will consume more nutritious food and improve the way they use their food resources, and more people will contribute to the mission of ending hunger in NYC.
Interface (interior floorcoverings and fabrics) Our vision is to be the first company that, by its deeds, shows the entire industrial world what sustainability is in all its dimensions: people, process, product, place and profits - by 2020 - and in doing so we will become restorative through the power of influence.
WHO Collaborating Center for Public Health Practice The Collaborating Center will provide leadership in the area of public health practice, sharing best practices and disseminating evidence to enhance public health systems on a global level. Through collaborative activities, the Center will play a large and growing role internationally as reflected in the CDC's vision statement: "Healthy People in a Healthy WorldThrough Prevention." It will help countries to enhance their public health infrastructure, enabling better surveillance and use of scientific evidence in healthcare decision-making.
American Dietetic Association ADA members are the most valued source of food and nutrition services.
Agway Energy Products We will be the leading regional total energy solutions provider to homes, farms, and businesses. Our focus on superior customer service, sustained growth, and our ability to take advantage of strategic opportunities will enable us to maximize profitability.
Millennium Promise End extreme poverty worldwide by 2025.
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