Published on May 22, 2008
PANORA Use the fastest and easiest Virtual Tour system on the planet!! Virtual TU of Ottavia Tagliavini
PANORA services PANORA creates Virtual Tours: presentations on the Internet composed by 360° pictures together with interactive floorplans. Examples on the web: www.panora.eu ”EXAMPLESquot;
PANORA services PANORA overdraws Floorplans sent by client:
PANORA assets - 360° Photos are shooted by special quot;Just One Click 0-360 Panoramic Optic™quot; lens. - Taking pictures is as fast and easy as shooting normal photos: clients can take 360° photos by themselves. - Natural view gives the feeling as you are really visiting the object thanks to the 360° rotation. - Quality services & personal technical support in each job’s step.
Cooperation with PANORA Trial period After trial period PANORA makes all: CLIENT - buys ”360° Package*quot; - shoots the needed photos - shoots the needed photos - cuts and processes pictures - puts them in PANORA FTP - overdraws floorplans - gives VT link in 48h PANORA - cuts and processes pictures - overdraws floorplans - gives VT link in 48h Here it is the optimal cooperation! * See details on www.panora.eu
“Competitors” overview - Company W: renting camera with fisheye (pictures <180° with min 2 shoots each room); low resolution and the risk to publish a Virtual Tour not 360° or with distorted pictures, because of the lack of a technical support; contract for 1 year minimum. - Company X: at least 20-30 shoots for each room; 10 times longer time needed and higher cost. - Company Y: shooting by a professional photographer because of the complexity of the operation; double time and triple cost. - Company Z: shooting by a camera fixed on a rotating tripod; contract minimum for about 200 houses a year; double cost.
1st Appendix Critical areas for agencies… …solved by PANORA
Transactions speed- Slow and up showing more houses to a bigger rare sells and focused target You are different, Many on an “higher” level competitors and you have more visibility It’s hard to Client appreciate obtain the a lot we promote / exclusive advertise his house from clients by Virtual Tour
More clicks on It’s hard to announcements: more find clients people remember you: “in general” you advertise your agency Many expenses Thanks to an already selected target, you related save money from mobile to agents calls and car trips You are already visible l Expenses reaching many people to publish c and you appear more announcements trustful showing houses on magazines clearly/fully
2nd Appendix Marketing research
When you look for/rent/sell a house No 1. Internet is useful? Yes Quite 2. Virtual Tour is useful? Very
When you look for/rent/sell a house 3. Why Virtual Tour is useful? First selection More others reliability from the agency See the house See more houses Less trips Save time
Marketing research details Period: Year 2007 Method: Personal and direct interviews Total Nr. interviewed: 200 people Panel details: - nationality: 95% Italians (80% Milan city and country - 20% other cities),1% French, 1% Swiss, 1% American, 1% Brazilian, 1% Scandinavian - sex: 50% men, 50% women - age: 40% 18-30 y.o 50% 31-50 y.o 10% 51 and over
Thanks from your Virtual assistant !
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