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Published on February 28, 2014

Author: JenniferAden

Source: slideshare.net

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Virool Media Kit
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GET  SEEN   Jennifer  Aden   Enterprise  Sales   Virool   Jennifer@virool.com   Direct:  415-­‐403-­‐2268   Cell:  213-­‐864-­‐2146  

Why  use  online  video?       •  ShiEing  TV  ad  budgets  to  online  video  made  campaign  reach  more   effecKve  by  generaKng  a  liE  in*:     –  Brand  recall  (33%)   –  Message  recall  (45%)   –  Likability  (40%)   –  General  recall  (15%)     •  15  %  ReallocaKon  of  television-­‐only  budgets  resulted  in  a  4.2  percent   increase  in  reach  at  an  11  %  lower  CPM     *Nielsen  and  IAB  study  December  2013   2 | VIROOL.COM

What  is  NaFve   AdverFsing?   3 | VIROOL.COM

NaFve  AdverFsing  Is:   1.  User  Ini1ated   2.  Part  of  the  Content  Stream   3.  Relevant   4.  Engaging   5.  Effec1ve   4 | VIROOL.COM

People  Share  NaFve  Video,  Not  Pre-­‐Rolls   •  Generate  82%  brand  liR  compared  to  2.1%  with  pre-­‐rolls.   •  Viewers  opt-­‐in  to  watch  naKve  video   •  NaKve  Video  AdverKsing  empowers  the  viewer  to  spread  the  brand  message,   and  is  discovered  in  environments  conducive  to  sharing  (i.e.  social  media)   5 | VIROOL.COM

Would  you  Rather  Promote  Your   Video…   … Just  Here   …Or  Here  As   Well?     6 | VIROOL.COM

1 BEHAVIORAL TARGETING AGE GENDER LOCATION INTERESTS PLATFORM We  will  show  your  video  to  the  people  who  fit  your   demographic  AND  are  likely  to  share  your  content   with  their  friends.   7 | VIROOL.COM

2 CONTEXTUAL TARGETING We  Kme  it  perfectly  by  showing  your  video  to  people   currently  reading  informaFon  related  to  your  video.     8 | VIROOL.COM

3 RE-­‐TARGETING Re-­‐target  the  most  engaged  viewers  w/offers   for  increased  ROI!   9 | VIROOL.COM

4 REAL-TIME ANALYTICS •  Reports  in  real-­‐Fme:   impressions,     views,  shares,  clicks,   engagement,  and  geo-­‐locaKon.   •  See  who  is  watching  your   videos,  from  where  and  from     what  device.     •  See  who  is  sharing  your  video   on  Facebook,  Twier  in  real-­‐ Kme.   10 | VIROOL.COM

Comprehensive  Reports   11 | VIROOL.COM

Monitor  Engagement   12 | VIROOL.COM

CompeFFve  Analysis   13 | VIROOL.COM

Placement  Examples   14 | VIROOL.COM

Blogs  And  Websites   Publishers include: Videos  will  be   displayed   seamlessly  on   blogs  and  sites   We  work  with  over  10,000  leading  sites  to  seamlessly  display   your  video  as  part  of  their  content   15 | VIROOL.COM

Facebook  &  In-­‐Game  Placement   Publishers include: We  work  with  200+   Facebook  Apps  and   Games  and  are  able  to   reach  over  100M   viewers  on  Facebook   16 | VIROOL.COM We only show

Mobile  Placement   Publishers include: We  work  with  20,000  games  and  apps  on   iPhone  and  Android  to  deliver  the  most   targeted  video  soluKons  for  our  clients.   17 | VIROOL.COM

Customize  player  for   targeted   engagement!       Overlay  share  buDons  and  custom   calls  to  ac1on  

We  will  work  with  your   client’s  campaign  needs  to   customize  the  player  in  any   way  we  can.     Want  to  include  interacFvity     In  the  player?     NO  PROBLEM!  

Case  Studies   20 | VIROOL.COM

Turkish Airlines - Kobe vs Messi •  •  •  •  21 | VIROOL.COM 2.5M  YouTube  views  in  24  hours   250k  Paid  views     25k  Facebook  shares,  10k  Tweets   10x  More  Earned  Media    

Banana Republic-Surprise Fashion Show •  •  •  •  22 | VIROOL.COM 72k  YouTube  Views   10k  Paid  Views   3k  FB  Shares,  1k  Tweets   7x  More  Earned  Media  

Expedia-Whatever you’re looking for •  2.6M+  Total  Views   •  400k  Paid  Views   •  115k+  FB  Shares,  8k+  Tweets,  9k+  Google+   Shares   •  6.5x  More  Earned  Media   23 | VIROOL.COM

35,000+ Customers Use Virool Over 100,000 Videos Promoted 24 | VIROOL.COM

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