Published on February 28, 2014
GET SEEN Jennifer Aden Enterprise Sales Virool Jennifer@virool.com Direct: 415-‐403-‐2268 Cell: 213-‐864-‐2146
Why use online video? • ShiEing TV ad budgets to online video made campaign reach more eﬀecKve by generaKng a liE in*: – Brand recall (33%) – Message recall (45%) – Likability (40%) – General recall (15%) • 15 % ReallocaKon of television-‐only budgets resulted in a 4.2 percent increase in reach at an 11 % lower CPM *Nielsen and IAB study December 2013 2 | VIROOL.COM
What is NaFve AdverFsing? 3 | VIROOL.COM
NaFve AdverFsing Is: 1. User Ini1ated 2. Part of the Content Stream 3. Relevant 4. Engaging 5. Eﬀec1ve 4 | VIROOL.COM
People Share NaFve Video, Not Pre-‐Rolls • Generate 82% brand liR compared to 2.1% with pre-‐rolls. • Viewers opt-‐in to watch naKve video • NaKve Video AdverKsing empowers the viewer to spread the brand message, and is discovered in environments conducive to sharing (i.e. social media) 5 | VIROOL.COM
Would you Rather Promote Your Video… … Just Here …Or Here As Well? 6 | VIROOL.COM
1 BEHAVIORAL TARGETING AGE GENDER LOCATION INTERESTS PLATFORM We will show your video to the people who ﬁt your demographic AND are likely to share your content with their friends. 7 | VIROOL.COM
2 CONTEXTUAL TARGETING We Kme it perfectly by showing your video to people currently reading informaFon related to your video. 8 | VIROOL.COM
3 RE-‐TARGETING Re-‐target the most engaged viewers w/oﬀers for increased ROI! 9 | VIROOL.COM
4 REAL-TIME ANALYTICS • Reports in real-‐Fme: impressions, views, shares, clicks, engagement, and geo-‐locaKon. • See who is watching your videos, from where and from what device. • See who is sharing your video on Facebook, Twier in real-‐ Kme. 10 | VIROOL.COM
Comprehensive Reports 11 | VIROOL.COM
Monitor Engagement 12 | VIROOL.COM
CompeFFve Analysis 13 | VIROOL.COM
Placement Examples 14 | VIROOL.COM
Blogs And Websites Publishers include: Videos will be displayed seamlessly on blogs and sites We work with over 10,000 leading sites to seamlessly display your video as part of their content 15 | VIROOL.COM
Facebook & In-‐Game Placement Publishers include: We work with 200+ Facebook Apps and Games and are able to reach over 100M viewers on Facebook 16 | VIROOL.COM We only show
Mobile Placement Publishers include: We work with 20,000 games and apps on iPhone and Android to deliver the most targeted video soluKons for our clients. 17 | VIROOL.COM
Customize player for targeted engagement! Overlay share buDons and custom calls to ac1on
We will work with your client’s campaign needs to customize the player in any way we can. Want to include interacFvity In the player? NO PROBLEM!
Case Studies 20 | VIROOL.COM
Turkish Airlines - Kobe vs Messi • • • • 21 | VIROOL.COM 2.5M YouTube views in 24 hours 250k Paid views 25k Facebook shares, 10k Tweets 10x More Earned Media
Banana Republic-Surprise Fashion Show • • • • 22 | VIROOL.COM 72k YouTube Views 10k Paid Views 3k FB Shares, 1k Tweets 7x More Earned Media
Expedia-Whatever you’re looking for • 2.6M+ Total Views • 400k Paid Views • 115k+ FB Shares, 8k+ Tweets, 9k+ Google+ Shares • 6.5x More Earned Media 23 | VIROOL.COM
35,000+ Customers Use Virool Over 100,000 Videos Promoted 24 | VIROOL.COM
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Brian Danzis. Global Chief Revenue Officer at Virool. Location Greater New York City Area Industry Online Media
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