Vietnam K1664 Brand Experience Events 30 Nov 07 [2003]

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Information about Vietnam K1664 Brand Experience Events 30 Nov 07 [2003]

Published on January 28, 2008

Author: nghi

Source: slideshare.net

Vietnam presents

The brand experience events

 

Objectives Build credentials and authenticity Drive brand experience through events Build a community of opinion leaders, engage them with the brand to indirectly serve as brand ambassadors

Build credentials and authenticity

Drive brand experience through events

Build a community of opinion leaders, engage them with the brand to indirectly serve as brand ambassadors

 

EVERYTHING THAT YOU SEE, HEAR, TOUCH AND TASTE IS REFLECTIVE OF FRANCE’S SUPREME PLEASURES AND WILL AWAKEN THE SENSES. WHEN YOU ENTER CHATEAU 1664 IT FEELS LIKE YOU ARE TRANSPORTED TO A DESTINATION OF UNRIVALED PLEASURES CELEBRATING THE FRENCH WAY OF LIFE…

WHEN YOU ENTER CHATEAU 1664 IT FEELS LIKE YOU ARE TRANSPORTED TO A DESTINATION OF UNRIVALED PLEASURES CELEBRATING THE FRENCH WAY OF LIFE…

 

On 29 th Nov The whole internal Sales Team (Hanoi + HCMC) to join a kick-off meeting right before the events 200 customers, including trade owners, distributors and business partners.

The whole internal Sales Team (Hanoi + HCMC) to join a kick-off meeting right before the events

200 customers, including trade owners, distributors and business partners.

On 30 th Nov A press conference to officially announce the launch of Kronenbourg 1664 in Vietnam 150 influencers/opinion leaders and 32 key press people were invited to the party

A press conference to officially announce the launch of Kronenbourg 1664 in Vietnam

150 influencers/opinion leaders and 32 key press people were invited to the party

 

 

 

 

 

On 29 th

 

 

 

 

On 30 th

 

 

 

 

 

@ HCMC Fine Art Museum

 

 

 

 

@ HCMC Fine Art Museum

 

 

 

 

 

Juan Luis on the 29 th A famous MC on the 30 th

 

 

 

 

 

 

 

 

 

 

Featuring Vietnam’s top designer Nguyen Cong Tri

 

 

 

 

 

 

 

featuring Park Hyatt service

 

 

 

Featuring DJ Godwin from Ministry of Sound (Singapore)

 

 

 

Featuring the virtual Louvre Museum

 

 

 

 

On 29 th

 

 

 

 

On 30 th

 

 

 

 

 

What they said about the events…

Word on the Street “ My expectations were very high. I was expecting a pretty good show. But wow, this really went beyond my imagination…” –Sarah Nguyen, Fashionist and Creative Director, Nino Maxx “ This is F**king Amazing!!!…” –Nguyen Cong Tri, Designer “ I’ve never seen a beer company launch like this in Vietnam before!!!…” –Reporter, Saigon Tiep Thi Magazine “ I’m on my third beer, and this is just the press conference. I never usually drink. I want more!!” – Ms. Thu Anh, Vietnam News “ This is truly glamorous!!” – A Model

“ My expectations were very high. I was expecting a pretty good show. But wow, this really went beyond my imagination…” –Sarah Nguyen, Fashionist and Creative Director, Nino Maxx

“ This is F**king Amazing!!!…” –Nguyen Cong Tri, Designer

“ I’ve never seen a beer company launch like this in Vietnam before!!!…” –Reporter, Saigon Tiep Thi Magazine

“ I’m on my third beer, and this is just the press conference. I never usually drink. I want more!!” – Ms. Thu Anh, Vietnam News

“ This is truly glamorous!!” – A Model

Thank you!

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