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Vietnam internet user’s behavior

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Information about Vietnam internet user’s behavior
Marketing

Published on March 6, 2014

Author: XunLanNguyn

Source: slideshare.net

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Vietnam Internet Users’s Behavior FEBUARY, 2014 MOORE CORPORATION® 2014

Content Overview Behavior in Social Network Behavior in Mobile Network Behavior in E-commerce Behavior in Regional MOORE CORPORATION® 2014

1. OVERVIEW Who are the Users? ◦ There are 32,6 million internet users in Vietnam 2012 (source: VNPT) ◦ Vietnamses users spend average of 16 hours/week online (source: Nielson) MOORE CORPORATION® 2014

1. OVERVIEW Who are the Users? Source: eMarketing MOORE CORPORATION® 2014

1. OVERVIEW Who are the Users? MOORE CORPORATION® 2014

1. OVERVIEW Who are the Users? MOORE CORPORATION® 2014

1. OVERVIEW Who are the Users? MOORE CORPORATION® 2014

1. OVERVIEW ◦ What are their trends? MOORE CORPORATION® 2014

1. OVERVIEW ◦ What are their trends? MOORE CORPORATION® 2014

1. OVERVIEW ◦ What are their trends? MOORE CORPORATION® 2014

1. OVERVIEW What do they do? The five top activities for Vietnamese users is: Use for news (95%), use a search site (94%), listen to music (77%), search for school or work (68%) and chatting (66%) MOORE CORPORATION® 2014

1. OVERVIEW What do they do? MOORE CORPORATION® 2014

1. OVERVIEW What do they do? MOORE CORPORATION® 2014

1. OVERVIEW ◦ Where do they access? Source: Net-Index MOORE CORPORATION® 2014

1. OVERVIEW ◦ Where do they access? Source: Net-Index MOORE CORPORATION® 2014

1. OVERVIEW Where do they access? ◦ Althought Vietnamese in general use internet at home the most, but teenagers (15-19) and D, F Class still access in the internet more in coffee shop Source: Net-Index MOORE CORPORATION® 2014

1. OVERVIEW Where do they access? ◦ Althought Vietnamese in general use internet at home the most, but teenagers (15-19) and D, F Class still access in the internet more in coffee shop Source: Net-Index MOORE CORPORATION® 2014

2. BEHAVIOR IN SOCIAL NETWORK ◦ Social networking is the most popular online activitiy amongst 15 to 24 year olds, with 97% of internet users in this age range using social media. (source: Nielson) ◦ More than three quarter (79%) of Vietnam’s internet users have “liked” or followed a brand, company or celebrity on a social networking site (Source: Nielson) ◦ Vietnam’s largest social networking site is Zing with 6.8 million users (Source: we are social) MOORE CORPORATION® 2014

2. BEHAVIOR IN SOCIAL NETWORK Who use Social Network? MOORE CORPORATION® 2014

2. BEHAVIOR IN SOCIAL NETWORK Who use Social Network? MOORE CORPORATION® 2014

2. BEHAVIOR IN SOCIAL NETWORK Who use Social Network? MOORE CORPORATION® 2014

2. BEHAVIOR IN SOCIAL NETWORK What do they do? ◦ Three quarters of VN’s internet users say they do not mind receiving online ads as long as they are relevant to their interests and needs ◦ 18% of online Vietnamese discuss and post their own reviews about brands, products or service. 47% read other people’s comments (source: Nielson) MOORE CORPORATION® 2014

2. BEHAVIOR IN SOCIAL NETWORK What do they do? Source: Net-Index MOORE CORPORATION® 2014

2. BEHAVIOR IN SOCIAL NETWORK What do they do? MOORE CORPORATION® 2014

2. BEHAVIOR IN SOCIAL NETWORK What do they do? MOORE CORPORATION® 2014

2. BEHAVIOR IN SOCIAL NETWORK What do they do? MOORE CORPORATION® 2014

3. BEHAVIOR IN MOBILE NETWORK Who are the Users? ◦ 15-24 is still the range age use internet mobile the most ◦ There are no much disproportion in region using internet mobile MOORE CORPORATION® 2014

3. BEHAVIOR IN MOBILE NETWORK Who are the Users? Source: eMarketing MOORE CORPORATION® 2014

3. BEHAVIOR IN MOBILE NETWORK What do they do? The top five activities included Use for news, use a search site, instant messaging, visiting a social network and listen to music MOORE CORPORATION® 2014

3. BEHAVIOR IN MOBILE NETWORK What do they do? Source: Cimigo MOORE CORPORATION® 2014

3. BEHAVIOR IN MOBILE NETWORK What do they do? MOORE CORPORATION® 2014

3. BEHAVIOR IN MOBILE NETWORK Which Apps do users like the most? Source: eMarketing MOORE CORPORATION® 2014

4. BEHAVIOR IN E-COMMERCE 58% of online users in Vitenam turn to the internet research information on productes before buying them (source: VCCI) 30 million Vietnamese online users have visited online auction or shopping sites (source: we are social) MOORE CORPORATION® 2014

4. BEHAVIOR IN E-COMMERCE ◦ Google stills the most traffic site MOORE CORPORATION® 2014

4. BEHAVIOR IN E-COMMERCE ◦ People seem would like to buy online but they’re afraid of sercurity Source: Cimigo MOORE CORPORATION® 2014

4. BEHAVIOR IN E-COMMERCE MOORE CORPORATION® 2014

5. BEHAVIOR IN REGIONAL Across 12 Cities Metro Tier 1 Tier 2 • Ha Noi • Ho Chi Minh • • • • • • • • • • MOORE CORPORATION® 2014 Hai Phong Da Nang Nha Trang Can Tho Thai Nguyen Thanh Hoa Quy Nhon An Giang Dong Nai Vung Tau

5. BEHAVIOR IN REGIONAL ◦ Internet penetration in over country Source: Cimigo MOORE CORPORATION® 2014

5. BEHAVIOR IN REGIONAL ◦ There is an strong increasing mobile users in Tier 2 Source: Cimigo MOORE CORPORATION® 2014

5. BEHAVIOR IN REGIONAL ◦ There are some differences in areas they use the internet Source: Cimigo MOORE CORPORATION® 2014

5. BEHAVIOR IN REGIONAL ◦ Online communication trends in Metro ◦ Social network is more dominant than forum and blogs in Metro Source: Cimigo MOORE CORPORATION® 2014

Source ◦ ◦ ◦ ◦ ◦ We are social Nielson Cimigo eMarketing Net-Index MOORE CORPORATION® 2014

THANK YOU MOORE CORPORATION® 2014

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