Video Trends in EMEA

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Information about Video Trends in EMEA

Published on May 15, 2013

Author: luannetierney



Some video trends in 2013 for Europe and suggestions for how companies can capitalize on these trends and make video a part of their marketing mix

1 Copyright © 2012 Juniper Networks, Inc. TRENDS IN EMEALuanne Tierney, Vice President, Global Partner Marketing

THE  VIDEO  TREND  KEEPS  GOING...  Video  Is  An  Opportunity  To  Engage  And  Connect  EU5  online  video  audience  grew  5  %  past  year      Mobile  video  usage  jumped  by  164%  since  December  2012  in  EU  Source:2013    comScore  Video  Metrix  

VIDEO  USAGE  IN  EMEA:  2013  Video  Metrics,  Feb  2013  © comScore, Inc. Proprietary. 10Source: comScore Video Metrix, EU5, February 2013, 15+With 46.6 Million Unique Viewers, Germany Has Largest Online VideoAudience38,70246,59923,66020,54636,90105,00010,00015,00020,00025,00030,00035,00040,00045,00050,000France Germany Italy Spain UKUniqueOnlineVideoViewers(000)

MOBILE  VIDEO  USAGE  IN  EMEA:  2013  JUNIPER  PARTNER  ADVISORY  COUNCIL  Video  Metrics,  Feb  2013  © comScore, Inc. Proprietary. 14Source: comScore MobiLens, EU5, 3 Month Average ending February 2013, 13+UK Has Highest Number of Mobile Video Viewers, Germany is Second78291152810394 102041187302000400060008000100001200014000France Germany Italy Spain UKMobileVideoViewers(000)

75%of seniorexecutives watchbusiness–relatedvideos weekly55%of B2B buyerssearch for info onsocial media;video is #1 choice72%video speeds upbuying decisionsby 72% over printThe  Wharton  School  of  Business,  2013  THE  POWER  OF  VIDEO  Real  Results  And  OpportuniZes  For  B2B  Companies  


1.  ADD  A  VIDEO  TO  YOUR  EMAIL  SIGNATURE  Showcase  Your  InnovaZon  •  Add  short  tesZmonial  or  trend  •  Juniper  MarkeZng  Concierge  has  wealth  of  video  content              BYOD  Luanne  Tierney,  Vice  President,  Worldwide  Partner  MarkeZng  m  +1  408  718-­‐1062          twi`er:  @ldZerney  h`p://  h`ps://    MarkeZng  Minute  Video  

2.  SEND  A  VIDEO  "THANK  YOU"  Highly  effecZve  out-­‐reach  aeer  a  meeZng  or  sales  call  or  event        

3.  USE  VIDEO  FOR  FAQs,  or  "ABOUT  US"      On  your  website,  ANY  text    can  be  turned  into  an    engaging  video    

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