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Video optimization case study

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Information about Video optimization case study

Published on August 17, 2008

Author: Weboptimiser

Source: slideshare.net

Description

Video optimization case study using search engine marketing techniques.

Weboptimiser used earch engine marketing techniques to optimize video content to attract the attention of the online public in order to inform London's Mayor of the needs of small businesses and the easy steps that the new mayor could take that would help the city, its citizens and the general public.

64% of all people in work in London (UK) work for small business. The campaign called Open for Business was devised by the Federation of Small Business and Weboptimiser were employed to produce and promote the video online.

As a result of the combined efforts of the FSB, after the election, the Mayor and other parties adopted key recommendations of the Federation of Small Business and the FSB has been increasingly involved in local politics ever since. Specifically, just over 1400 people watched the video (according to YouTube stats combined with Google Analytics on Weboptimiser.com) within a few weeks of the video production being uploaded.

See the video on London's Mayor Elections here.
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Video
Search
Engine
Marketing Pioneering
Brand
Search
Engine
 Marketing
Since
1996


David White CEO Weboptimiser Group Ltd

Chair IAB UK & Europe Search Task force 2006 - 2008 Advisor to both currently

FSB Case study The Federation of Small Business is Britain's largest business organisation with over 215,000 members. It exists to protect and promote the interests of the self-employed and all those who run their own business. The London division supports the interests of businesses in the Greater London region.

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