Video optimization case study

50 %
50 %
Information about Video optimization case study

Published on August 17, 2008

Author: Weboptimiser



Video optimization case study using search engine marketing techniques.

Weboptimiser used earch engine marketing techniques to optimize video content to attract the attention of the online public in order to inform London's Mayor of the needs of small businesses and the easy steps that the new mayor could take that would help the city, its citizens and the general public.

64% of all people in work in London (UK) work for small business. The campaign called Open for Business was devised by the Federation of Small Business and Weboptimiser were employed to produce and promote the video online.

As a result of the combined efforts of the FSB, after the election, the Mayor and other parties adopted key recommendations of the Federation of Small Business and the FSB has been increasingly involved in local politics ever since. Specifically, just over 1400 people watched the video (according to YouTube stats combined with Google Analytics on within a few weeks of the video production being uploaded.

See the video on London's Mayor Elections here.

Marketing Pioneering

David White CEO Weboptimiser Group Ltd

Chair IAB UK & Europe Search Task force 2006 - 2008 Advisor to both currently

FSB Case study The Federation of Small Business is Britain's largest business organisation with over 215,000 members. It exists to protect and promote the interests of the self-employed and all those who run their own business. The London division supports the interests of businesses in the Greater London region.

Add a comment

Related pages

6 Conversion Rate Optimization Case Studies With ...

Think you know what's going to convert? These conversion rate optimization case studies will remind you of just how important it is to test.
Read more

YouTube Optimization Case Study Part 2 - YouTube

A follow up on how well, or poorly, I am doing with this case study. I am pretty critical of where I went wrong and ways I think I can improve ...
Read more

Case Study: Industrial Supplies Inventory Optimization ...

In this case study Phillip Slater describes the application of the Inventory Process Optimization method in the area of customer service spares ...
Read more

Life Science Online Marketing Case Studies - Supreme ...

Supreme Optimization is trusted by the smartest brands in all of ... Seo ACD Case Study Quan Dx Case study All Cells Case Study Yikon ... Video; Website ...
Read more

YouTube Video Optimization: Blowing Up Your Rankings and ...

YouTube video optimization is a murky topic with a lot of conflicting advice - until now. We release our client case study that BLEW UP their YT results.
Read more

SEO Case Studies - Search Optimization Examples

Search Engine Optimization Case Studies. ... SEO Case Study – Local Business ... Video Game Advertising Consulting – GUN;
Read more

YouTube Optimization: Myths Busted, Secrets Revealed ...

Read our comprehensive list of Video SEO factors that have worked for us as an independent video production agency. We list everything you should know.
Read more

Case study - Wikipedia, the free encyclopedia

A case study is about a person ... offers the following definition of case study: "Case studies are ... (such as video-recordings of interviews with the ...
Read more

Teletech Video Case Study | Aspect

Workforce Optimization. WFM, Quality und Performance Management, Back Office Optimization, Analysen. Cloud-Infrastruktur. Cloud, Hosted, Hybrid und Managed ...
Read more

SEO Case Studies | Online Marketing Case Study

SEO that leads to real sales, not just rankings and traffic. Read SEO case studies about getting real online marketing results at
Read more