Video Marketing Works Sell Sheet

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Information about Video Marketing Works Sell Sheet
Marketing

Published on June 27, 2014

Author: SoMedia

Source: slideshare.net

Description

An info-graphic detailing how to enhance your marketing strategies with videos.

  Video Marketing WorksENHANCE YOUR MARKETING STRATEGIES WTH ONLINE VIDEO. OF ALL INTERNETUSERS WHO WATCH VIDEO ONLINE... VIDEO DRIVES TRAFFIC VIDEO RETAINS WEBSITE VISITORS ENGAGEMENT RATE WITH FACEBOOK POSTS BY TYPE VIDEO IN PRESS RELEASES = MORE VIEWS, IT’S THAT SIMPLE. MASTERING ANY NEW MARKETING TOOL CAN BE A CHALLENGE. PLAN PRODUCE PROMOTE Video Drives Engagement on Facebook Video Helps PR 14% 20% 48% 77% Video Convinces Consumers to Buy Tips VIDEO RETAINS InternetTraffic Onlinevideowillaccount for69%ofconsumerinternet trafficby2017. TheYouTubeEffect Morethan1billionuserswatch 6billionhoursofvideopermonth onYouTube. BusinessSpending USdigitalvideoadspendingwill nearlydoubleinonly3years, climbingto$8.04billionin2016. 20162013 $8BILLION $4.1BILLION VideoAttracts&Converts Videoattracts3xasmanymonthly visitors,doublestheirtimeonsite, andincreasesorganictrafficfrom searchenginesby157%. The average website visitor spends 88% more time on a website that contains video. 46%ofpeoplesaythey’dbemore likelytoseekoutinformationabout aproductorserviceafterseeingit inanonlinevideo. Postswithvideoaregivenextraweightinthe algorithms.Theyhavehigherengagement ratesthanpostswithjustplaintextorlinks. Thecombinationofvideosandphotosarethe keytosuperexposure! Eachelementofamultimediareleaseisdistributed separatelyandcanattract itsownaudience- Videosaredistributedtomorethan 70video-specificportals. Visitorswhowatchproductvideos are85%morelikelyto buythanvisitorswhodonot. 52%ofconsumerssaythat watchingproductvideosmakes themmoreconfidentintheir onlinepurchasedecisions. Shopperswhoviewedvideo onproductpageswere144% morelikelytoaddproductto theircartsthanothershoppers. Video should be part of your overall marketing plan, an engagement tactic that supports your goals. Producing great video is not enough - you have to USE it! Identify your goals - whether they are raising awareness or driving business - and establish your success metrics. Who’s your target market and what’s your budget? Once you’ve answered those questions, find a video production company who can bring your vision to life. Think about highlighting satisfied customers or your unique servces. Put your social hat on and start sharing! Where do your customers hang out? Find them and spread the word. Think Facebook, Twitter, LinkedIn, Google+, YouTube... THEBIGSHIFT WHO’SWATCHING MAKEONLINEVIDEOWORK FORYOURBUSINESS WHYVIDEOWORKS 1 2 3             SoMedia Networks 221 E 10th Ave, Suite 201, Vancouver, BC Canada V5T 4V1 Tel: 604.683.5510 Toll Free: 877.850.5510 www.somedia.net

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