Published on February 20, 2014
8.5 Tips to Dominate Video Marketing
Session Framework • Steve Maly • Activist • 402.720.0308 • Steve@MalyMarketing.com • Facebook.com/MalyMarketing • @SteveMaly • Lora Ullerich • Digital Media Specialist • Facebook.com/ColeInformation • @ColeInformation 2
Housekeeping •Dashboard for questions •$50 Amazon gift card •Recording today’s session 3
•Cole Information Then & Now •Published in 1947 •Blue Book •Criss-cross directory of addresses and phone numbers •Invaluable information for: •Telemarketing •Debt collection •Law enforcement •Today, web-based lead generation for small business. 4
GOALS Online Video Popularity #1 Way to Increase ROI of Current Marketing Efforts 8.5 Video Marketing Tips Case Studies & Examples
YOUTUBE 800 Million Users per Month World’s 2nd Largest Search Engine Reaches More 18-35 Year Olds than ANY Cable Network 35% of Videos Viewed on Mobile Device Over 4,000 Hours of Video will be Uploaded During this Presentation
ONLINE VIDEOS Each day 100 million internet users watch an online video 90% of user say that seeing a video about a product is helpful in the decision process More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years 75% of executives watch work-related videos on business websites at least once a week. 1/3 of all online activity is spent watching video
#1 WAY TO INCREASE YOUR MARKETING ROI
EDUCATION BASED MARKETING VS
EDUCATION BASED MARKETING Establishing Yourself or Your Company as the Expert in the Marketplace Through Education
EDUCATION BASED MARKETING Pulls 8x Better than Product Based Marketing #1 Re-Tweeted Content is Education Based #1 Viewed Videos on YouTube is Education Based #1 Reason People Visit Blogs
EXAMPLES Car Dealership: Learn on How to Get on Average 34% More for your Trade-in Chiropractor: Treat 93% of Headaches Through These Three Techniques Gym: How to Decrease you Chance of Heart Disease by 56%
KILLER TIP #1: YOUTUBE VS VIMEO
KILLER TIP #1: YOUTUBE VS VIMEO Reach vs Image Free vs Paid Traditional vs Hipster Masses vs Control
KILLER TIP #2: BEST USES
KILLER TIP #2: BEST USES Optimized for Search Video Converts at 52% Higher Rate for Call to Action 2 Minutes Tops Raw is Real
KILLER TIP #3: FAQ
KILLER TIP #3: FAQ What are the 10 Most Commonly Asked Questions? What 10 Questions Should they be Asking? 10 Interesting Stats and Changes in Industry Customer Service Piece Make a Plan and Compile
KILLER TIP #4: ANALYZE
KILLER TIP #4: ANALYZE
KILLER TIP #4: ANALYZE Know Your Audience Know What Videos Work Know What Time Frame Works
KILLER TIP #5: TARGETED ADS
KILLER TIP #5: TARGETED ADS
KILLER TIP #5: TARGETED ADS Promote a Specific Video Promote a Service or Product Instead Remarketing Drive Traffic to Your Site or YouTube Page Managed Through Adwords
KILLER TIP #6: SEO
KILLER TIP #6: SEO Add Website Link at Beginning of Description & Include http:// at the Beginning Add in Keywords Throughout Less than 90-120 Seconds Have Calls to Action to Engage with Your Video
KILLER TIP #7: EMAIL MARKETING
KILLER TIP #7: EMAIL MARKETING 44% of Email Marketers Noticed an Increase in Engagement When They Placed in a Video Consumers are 27x More Likely to Click on the Video Call to Action in Email than Standard Call to Action Sleep Apnea Sales
KILLER TIP #8: SOCIAL MEDIA
KILLER TIP #8: SOCIAL MEDIA Integrate with other Social to Experience up to 330x More Engagement Run Ads of Videos as Promoted Posts to Pull in More Traffic Capture Video in 6-15 Second Segments and Post on Twitter BaconfEAST
KILLER TIP #8.5: VIDEOSK.IN
KILLER TIP #8.5: VIDEOSK.IN Play a Portion of Your Video and Then Stop It Enter in Email Address to View Rest of Video Facebook Specific Which has Over 500 Years of Video Watched Daily Completely Customized
TAKEAWAYS Raw is Real Know Your Goals Know Your Audience Educate, Educate, Educate Humanize
ADDITIONAL OFFERS Free 20 Tips on How to Dominate Facebook Marketing 30 Minute ‘Pick My Brain’ Session - $99 Online Marketing Report and Recommendations for $99
INTRODUCTION Steve Maly, Activist, Maly Marketing 402.720.0308 Steve@MalyMarketing.com Facebook.com/MalyMarketing @SteveMaly
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