Video Marketing: the Why, How and Best Practices

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Information about Video Marketing: the Why, How and Best Practices
Education

Published on February 20, 2014

Author: coleinformation

Source: slideshare.net

Description

Gain insight, tips and tactics on video marketing during our Small Business Marketing 101 webcast. Steve Maly with Maly Marketing breaks it all down. You'll come away with knowledge on:
• The number one way to increase your marketing ROI
• Video marketing tips and examples
• How video fits in with social media, email marketing and new business mailing lists

At Cole Information, our passion is helping you find new customers.

8.5 Tips to Dominate Video Marketing

Session Framework • Steve Maly • Activist • 402.720.0308 • Steve@MalyMarketing.com • Facebook.com/MalyMarketing • @SteveMaly • Lora Ullerich • Digital Media Specialist • Facebook.com/ColeInformation • @ColeInformation 2

Housekeeping •Dashboard for questions •$50 Amazon gift card •Recording today’s session 3

•Cole Information Then & Now •Published in 1947 •Blue Book •Criss-cross directory of addresses and phone numbers •Invaluable information for: •Telemarketing •Debt collection •Law enforcement •Today, web-based lead generation for small business. 4

5

GOALS Online Video Popularity #1 Way to Increase ROI of Current Marketing Efforts 8.5 Video Marketing Tips Case Studies & Examples

STATS GALORE

YOUTUBE 800 Million Users per Month World’s 2nd Largest Search Engine Reaches More 18-35 Year Olds than ANY Cable Network 35% of Videos Viewed on Mobile Device Over 4,000 Hours of Video will be Uploaded During this Presentation

ONLINE VIDEOS Each day 100 million internet users watch an online video 90% of user say that seeing a video about a product is helpful in the decision process More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years 75% of executives watch work-related videos on business websites at least once a week. 1/3 of all online activity is spent watching video

#1 WAY TO INCREASE YOUR MARKETING ROI

EDUCATION BASED MARKETING VS

EDUCATION BASED MARKETING Establishing Yourself or Your Company as the Expert in the Marketplace Through Education

EDUCATION BASED MARKETING Pulls 8x Better than Product Based Marketing #1 Re-Tweeted Content is Education Based #1 Viewed Videos on YouTube is Education Based #1 Reason People Visit Blogs

EXPERTS

EXAMPLES Car Dealership: Learn on How to Get on Average 34% More for your Trade-in Chiropractor: Treat 93% of Headaches Through These Three Techniques Gym: How to Decrease you Chance of Heart Disease by 56%

IMPLEMENTATION

KILLER TIP #1: YOUTUBE VS VIMEO

KILLER TIP #1: YOUTUBE VS VIMEO Reach vs Image Free vs Paid Traditional vs Hipster Masses vs Control

KILLER TIP #2: BEST USES

KILLER TIP #2: BEST USES Optimized for Search Video Converts at 52% Higher Rate for Call to Action 2 Minutes Tops Raw is Real

KILLER TIP #3: FAQ

KILLER TIP #3: FAQ What are the 10 Most Commonly Asked Questions? What 10 Questions Should they be Asking? 10 Interesting Stats and Changes in Industry Customer Service Piece Make a Plan and Compile

KILLER TIP #4: ANALYZE

KILLER TIP #4: ANALYZE

KILLER TIP #4: ANALYZE Know Your Audience Know What Videos Work Know What Time Frame Works

KILLER TIP #5: TARGETED ADS

KILLER TIP #5: TARGETED ADS

KILLER TIP #5: TARGETED ADS Promote a Specific Video Promote a Service or Product Instead Remarketing Drive Traffic to Your Site or YouTube Page Managed Through Adwords

KILLER TIP #6: SEO

KILLER TIP #6: SEO Add Website Link at Beginning of Description & Include http:// at the Beginning Add in Keywords Throughout Less than 90-120 Seconds Have Calls to Action to Engage with Your Video

KILLER TIP #7: EMAIL MARKETING

KILLER TIP #7: EMAIL MARKETING 44% of Email Marketers Noticed an Increase in Engagement When They Placed in a Video Consumers are 27x More Likely to Click on the Video Call to Action in Email than Standard Call to Action Sleep Apnea Sales

KILLER TIP #8: SOCIAL MEDIA

KILLER TIP #8: SOCIAL MEDIA Integrate with other Social to Experience up to 330x More Engagement Run Ads of Videos as Promoted Posts to Pull in More Traffic Capture Video in 6-15 Second Segments and Post on Twitter BaconfEAST

KILLER TIP #8.5: VIDEOSK.IN

KILLER TIP #8.5: VIDEOSK.IN Play a Portion of Your Video and Then Stop It Enter in Email Address to View Rest of Video Facebook Specific Which has Over 500 Years of Video Watched Daily Completely Customized

TAKEAWAYS

TAKEAWAYS Raw is Real Know Your Goals Know Your Audience Educate, Educate, Educate Humanize

QUESTIONS

ADDITIONAL OFFERS Free 20 Tips on How to Dominate Facebook Marketing 30 Minute ‘Pick My Brain’ Session - $99 Online Marketing Report and Recommendations for $99

INTRODUCTION Steve Maly, Activist, Maly Marketing 402.720.0308 Steve@MalyMarketing.com Facebook.com/MalyMarketing @SteveMaly

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