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Video Marketing Blog - VideoMarketing.net by Deepak

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Information about Video Marketing Blog - VideoMarketing.net by Deepak

Published on March 10, 2014

Author: nosybroker8995

Source: slideshare.net

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Video Marketing Blog - VideoMarketing.net by DeepakIn this article, we will look at some of the basi...
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Video Marketing Blog - VideoMarketing.net by Deepak Video Marketing Blog - VideoMarketing.net by Deepak In this article, we will look at some of the basic and advanced tools necessary if you want to create a talking head video. Those who have been following my blog and newsletter for a while would know that I have mixed feelings about talking head videos. Fact No.1: talking head video on the internet is boring. Because internet is not like TV. Jakob Nielsen in his usability tests and eye tracking tests had proved that it is very hard to keep the user's attention using a talking head video. Sometimes just words-and-pictures animated videos (infomovies) are more engaging. A lot of web application's intros and product presentations are not talking head videos. Take a look at Amazon's new Kindle Fire's Quick Tour Video. If talking head videos were more effective, Amazon would have used it. But if you are trying to build your own tribe, you need to connect with your audience by showing up. Though I wouldn't marketing blog recommend using talking head videos for all the content you produce, creating one for once in a while is definitely useful in establishing the connection with your audience and letting them know that you are a real person behind the pixels. Say for example, a talking head video in the about page and a few videos where you are just explaining an abstract concept. You can also choose to use talking head video for 10-20 seconds before a presentation or a screencast or infomovie video. [click to continue...] 4 comments

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