Published on March 7, 2014
How to make videos work for you Promoting via videos Kirill Kliushkin, Head of Video Production Alconost Inc. http://alconost.com/en/video
Benefits of video Passive interact with existing site visitors • • • • • Active attract new visitors Get attention of visitors Show how to solve the viewer’s problem Talk about product features Motivate viewers to try the product Increase time spent on your pages • • • Video is indexed by Google and included in results Low competition – easier to get to the top Thumbnail in search results is an attention-getter
How startups benefit • • Test run for ideas: make a video and get feedback and pre-orders before spending on development Presentation video: adds gravitas in the eyes of investors
Where to host video Own server What advantages?? Video hosting: Youtube, Vimeo, etc. • Fast, no slowdowns • Social perks: comments, likes, sharing • More love from search engines
Page design • • • • Give the video to viewers right away, save their time and effort The more memorable the video, the better Place an action button (download, buy) right next to the video Careful with autoplay!
Be tough, be a Video Sitemap person
Promoting on YouTube How to get to the top of the results: • Keywords in the title, description, and tags • Number of views and comments for the video and channel overall • Number of channel subscribers • Age of video and channel • Number of likes, times added to playlists, complaints, video links to other sites • Number of external referral URLs • Average length of video views (relevance)
Use relevant keywords in the video title, description (at least twice), and tags Keyword selection tools: Google Keyword Tool Yandex Wordstat (RU) YouTube Keyword Tool (!) • • •
Select a thumbnail that speaks for itself • • For software, better to use thumbnails from screenshots If you don’t like the options offered, resize the video and YouTube will offer new thumbnails
Don’t close comments
Distribute the video far and wide – get as many views as possible • • • Social networks Blogs and press releases: posts with videos are easier to write Email (but carefully)
Buying and "pumping up" view and subscriber counts • • • • http://www.virool.com – viral video distribution http://www.enhanceviews.net – very simple, can use a Chrome autoclick plugin, half of subscribers are bots http://www.youlikehits.com – stricter, only live clicks from real people http://www.view2.be – views only
Thanks for listening! Kirill Kliushkin firstname.lastname@example.org http://alconost.com/en/video http://facebook.com/kirill.kliushkin Always open to scintillating conversation with scintillating people
5 Tips to Make Your YouTube Music Videos Work for You ... work? How do you post you tube videos on ... How To Make Your YouTube Video Work For You ...
Online Video Based Marketing ... and marketing purposes, your videos could live ... advertising and marketing that make sure to have you ...
29 Tips to Make Your Video Marketing ... quickly make this strategy work for you: ... videos into your marketing plan, don’t make the mistake of ...
How to Use YouTube Cards for Your Inbound Marketing ... to your videos. After you watch the video, go make your own cards and ... want to work hard and ...
How can I find some agencies to make marketing ... Explainer Videos for business can help you. ... I want to make a video based affiliate marketing ...
Make Online Video Work For Your Business. ... Varn. If you’re a marketer you’ll probably know all ... We live in an era of wacky music videos and ...
http://www.dormroomcash.com The top 10 home based businesses ... The benefit of doing this is to make sure that you ... Non phone work at home ...
The 2013 YouTube Marketing ... image from one of your videos. If you upload ... with another YouTube channel to create a video based on a ...
Job Interviewing Videos; ... you'll establish the basics of keeping in contact with your prospective employer, ... New Media Marketing ...