Published on March 7, 2014
How to make videos work for you Promoting via videos Kirill Kliushkin, Head of Video Production Alconost Inc. http://alconost.com/en/video
Benefits of video Passive interact with existing site visitors • • • • • Active attract new visitors Get attention of visitors Show how to solve the viewer’s problem Talk about product features Motivate viewers to try the product Increase time spent on your pages • • • Video is indexed by Google and included in results Low competition – easier to get to the top Thumbnail in search results is an attention-getter
How startups benefit • • Test run for ideas: make a video and get feedback and pre-orders before spending on development Presentation video: adds gravitas in the eyes of investors
Where to host video Own server What advantages?? Video hosting: Youtube, Vimeo, etc. • Fast, no slowdowns • Social perks: comments, likes, sharing • More love from search engines
Page design • • • • Give the video to viewers right away, save their time and effort The more memorable the video, the better Place an action button (download, buy) right next to the video Careful with autoplay!
Be tough, be a Video Sitemap person
Promoting on YouTube How to get to the top of the results: • Keywords in the title, description, and tags • Number of views and comments for the video and channel overall • Number of channel subscribers • Age of video and channel • Number of likes, times added to playlists, complaints, video links to other sites • Number of external referral URLs • Average length of video views (relevance)
Use relevant keywords in the video title, description (at least twice), and tags Keyword selection tools: Google Keyword Tool Yandex Wordstat (RU) YouTube Keyword Tool (!) • • •
Select a thumbnail that speaks for itself • • For software, better to use thumbnails from screenshots If you don’t like the options offered, resize the video and YouTube will offer new thumbnails
Don’t close comments
Distribute the video far and wide – get as many views as possible • • • Social networks Blogs and press releases: posts with videos are easier to write Email (but carefully)
Buying and "pumping up" view and subscriber counts • • • • http://www.virool.com – viral video distribution http://www.enhanceviews.net – very simple, can use a Chrome autoclick plugin, half of subscribers are bots http://www.youlikehits.com – stricter, only live clicks from real people http://www.view2.be – views only
Thanks for listening! Kirill Kliushkin email@example.com http://alconost.com/en/video http://facebook.com/kirill.kliushkin Always open to scintillating conversation with scintillating people
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