Published on March 19, 2014
Slide 1 Aesthetic Technology Presentation
Slide 2 Why Venus Concept is Different “We looked at what the industry was doing and did the exact opposite” • Proven technology for painless, multi treatment applications. • Unique, low risk “Subscription” business model making adding or expanding aesthetics to your practice financially easy • No Consumables • Enhanced Account Support • Enhanced Marketing Support
Slide 3 Who is Venus Concept? • Research, develops, manufactures and markets technologically advanced, pain-free medical aesthetic devices with unique customer services • Has an established global footprint with clients located in approximately 30 countries • Over 150 years of combined experience in aesthetics and health services Domenic Serafino Co-Founder & Chief Executive Officer 20 years aesthetic industry experience; Original President of Syneron (NASDAQ:ELOS); President & C.O.O. of Sigmacon Group, Canada’s largest laser distribution company Oded Ron-Edoute Co-Founder & Chairman Formerly V.P. International Sales at Syneron; President of Radiancy (now Photomedex) in Asia and Europe Boris Vaynberg Chief Technology Officer Formerly R&D director at Syneron; Head of physics and laser group at Lumenis.
Slide 4 A Rapidly Growing Global Company Employees in North America Direct Sales Reps, Customer Service, Finance, Clinical, IT & Marketing 0 Employees in Israel Production & Manufacturing, R&D, ROW Sales Support & Customer Service 12 Offices Around the World Headquarters N. America & ROW, R&D and Engineering Center, Manufacturing & Logistics 2 Global Installed Base100 Annual Procedures Performed Globally Procedure numbers are estimates based on (220 working days per year ) X (procedures per day) 66K 65 70 7 2500+ 2 Million Today2009
Slide 5 Consistent Consumer Demand for Aesthetic Services 2 million procedures in 2013 36% increase annually in Skin Tightening 21 million procedures in 2013 $3 billion in revenue in 2013 $6 billion in revenue in 2013 Consistent growth 20-25% annual revenue and procedure growth expected over the next 5 years33% increase annually in Body Shaping 31% increase annually in Skin Tightening revenues 23% increase annually in Body Shaping revenues THE Aesthetic Buyers Guide 2011 - Michael Moretti Note: “% increase” represents 2012 vs. 2011 growth rates and 5-yr growth rate represents 2012 to 2016
Slide 6 Rapidly Growing Skin Tightening & Body Contouring Market 2009 2010 20122011 2013 2014 $325M $690M 2015 2016 THE Aesthetic Buyers Guide 2011 - Michael Moretti
Slide 7 We are Recovering Practice Case Study from The Spa at Lakes Dermatology in Las Vegas, NV • Nevada was one of the top 4 states that was affected the worst by the economy. Others included CA, FL and AZ. • The Spa noticed 66% increase in revenues after adding Venus Freeze over 4 months (Jan-April 2012) compared to previous 4 months. • Typical charge for face and body packages averaged $2500. • Update September 2013 – Dr. Rueckl announced they have performed 10,000 treatments with Venus Freeze.
Slide 8 • Single workstation for both Face and Body • Does not use “cold” technology The name Venus Freeze refers to the idea of “Freezeing Time” through painless Thermal-Magnetic Rejuvenation. (Heat & Magnets) • First technology to combine Multi-Polar RF and Pulsed Magnetic Fields • First technology available through a low risk “Subscription” vs. a traditional high interest lease or purchase. • Up to 3 year warranty comes standard • No Consumables “Not only is the Venus Freeze a superior technology which is painless and offers tremendous results, the fact that you can simply subscribe to get it without having to take out a long term, high interest loan was truly the difference maker for me.” F. Victor Rueckl, MD - Dermatologist
Slide 9 Nearly 1000 systems placed in North America in just over two years. Highest rated on Realself.com – 86% “Worth It” American Health and Beauty Award - #1 Procedure of 2013 Over 100,000 followers across our social media accounts Numerous National Media Appearances Success of Venus Freeze
Slide 10 - The Technology Behind Venus Freeze Multi- Polar RF – Thermal Energy • There is NO QUESTION that Radio Frequency is a proven technology for both non surgical fat reduction and skin tightening. The problem, until now, has been the ability to deliver high doses of RF “consistently” to multiple tissue depths while maintaining patient comfort. In other words, NO PAIN! • The Multi-Polar design of the Venus Freeze applicator now allows us to deliver high levels of RF simultaneously to multiple tissue depths without pain or discomfort. • We are predictably and consistently able to reach therapeutic temperatures (39°-41° C and above) within 1 to 2 minutes and maintain for faster treatments and better results.
Slide 11 - The Technology Behind Venus Freeze Pulsed Magnetic Fields • Venus Concept is the first and only aesthetic company to receive FDA clearance for the use of pulsed magnet technology. • Magnets have been used in medicine for decades and Pulsed Magnetic Fields have been proven with regard to their regenerative properties. • Synthesis of Collagen • Fibroblast Proliferation • Neo-Vascularity • The Multi-Polar RF creates a controlled thermal injury and the Pulsed Magnets help with the repair and regeneration process.
Slide 12 PAIN RESULTS BURNS NOT EFFECTIVE TIME SKINTEMREATURE How Venus Technologies Minimizes Patient Discomfort Effective Clinical Results High Skin Temperature Traditional Energy PAIN NO PAIN Other technologies deliver thermal energy in concentrated bursts causing hot spots which are uncomfortable. The technician then needs to lower energy and/or move to a different area to try and minimize patient discomfort. This results in poor outcomes and diminished patient satisfaction as uniform therapeutic temperatures are not reached or maintained. The Multi-Polar Design of the Venus systems allow for a more uniform, consistent delivery of the thermal energy resulting in superior outcomes with little or no pain.
Slide 13 Courtesy of J Ajaka, MD Internal and External Temp With Multipolar RF 2 min Collagen Stimulation Fat Deconstruction
Slide 14 15 Minute Thermal Case Study
Slide 15 15 Minute Thermal Case Study
Slide 16 15 Minute Thermal Case Study Post Treatment 10 Minutes
Slide 17 Depth Temps at 2 minutes
Slide 18 Treatment Times & Frequency Face/Neck 6 Txs Body 8+ Txs • Face – 25 min – Once a week • Neck – 20 min – Once a week • Arms – 20 min – Once a week • Abdomen – 25 min – Once a week • Hips/Flanks – 20 min – Once a week • Thighs – 30 min – Once a week “Multiple treatments allow physicians to build better relationships with patients which translates to positive referral base.”
Slide 41 Two New 4D Applicators o 4D Face & Neck o 4D Body VariPulse™ - Adjustable Pulsed Suction o Improved Efficacy o Improved Patient Comfort Real Time Thermal Feedback Enhanced Visual Treatment Display 150W of Total Power What’s New
Slide 43 VENUS 4D™ TECHNOLOGY – A NEW STANDARD The Venus Legacy™ is the first and only FDA cleared device to utilize 4D™ Technology, combining Multi-Polar Radio Frequency (RF), Pulsed Electro Magnetic Fields (PEMF) and VariPulse™ technologies (VP) with Real Time Thermal Feedback. This allows the Venus Legacy™ to deliver safe, pain free treatments and superior outcomes. Multi- Polar RF Contraction of collagen Synthesis of collagen Lypolysis PEMF Synthesis of collagen Fibroblast proliferation Neo-vascularity VariPulse™ Adjustable pulsed suction for deep energy penetration Lymphatic drainage Stimulate circulation Real Time Thermal Feedback Visual feedback graph Integrated hands free thermometer Constant tissue contact
Slide 44 4D Skin Tightening, Lifting and Contouring For The Face & Neck Large Muli-Polar Design o Improved Heat Distribution o Therapeutic Temps Realized Faster (+41C) o Faster Overall Treatment Times o Enhanced Patient Comfort VariPulse™ - Adjustable Pulsed Suction o Increased Circulation o Stimulates Lymphatic Drainage o Reduces Fluid Under Eyes o Enhanced Patient Comfort Real Time Thermal Feedback o Improved Technician Control o Improved Results
Slide 45 12 Multi-Directional Electrodes o Largest Spot Size in the Industry o Improved Heat Distribution o Faster Overall Treatment Times o Higher Therapeutic Temperatures (+45C) o Enhanced Patient Comfort VariPulse™ - Adjustable Pulsed Suction o Increased Circulation o Stimulates Lymphatic Drainage o Enhanced Patient Comfort Real Time Thermal Feedback o Improved Technician Control o Improved Results 4D Fat Reduction, Cellulite Reduction, Stretch Mark Improvement & Skin Tightening
Slide 46 Treatment Times
Slide 47 Treatment Times
Slide 48 Treatment Times
Slide 49 Support Applicators OctiPolar & DiamondPolar o Both applicators utilize the proven (MP)² technology made popular by the Venus Freeze™ System which has over 700 placements in North America in just over 2 years. o OctiPolar and DiamondPolar are now offered as an option to support the new LiftFX™ & SculptFX™ applicators allowing technicians to treat more sensitive areas of the face and body.
Slide 50 Treatment Times Face/Neck 4+ Treatments •Body 6+ Treatments o Face – 25 min – Once a week o Neck – 20 min – Once a week o Arms – 20 min – Once a week o Abdomen – 25 min – Once a week o Hips/Flanks – 20 min – Once a week o Thighs – 30 min – Once a week “Multiple treatments allow physicians to build better relationships with patients which translates to positive referral base.”
Slide 60 Our Technology Gets Patient Exposure
Slide 61 Nearly 1 Million views on YouTube
Over 100,000 Followers Across Our Social Media Platforms
“The most Advanced Clinic Finder in the Industry” venustreatments.com
Clinic Finder • +400,000 visits • 3:17 min average visit • 64% Desktop • 21% Mobile • 15% Tablets
Slide 66 Business Model Business Model New customer pays a one time up front fee of $20K (plus shipping and tax) Customer commits to a 36 month subscription at $1900 per month plus tax. (Customer owns system after completed subscription) Tax code 179 Eligible System is completely warranted for 36 months No Consumables Upgrade path to new technology
Slide 67 New customer pays a one time up front fee of $15K (plus shipping and tax) Customer commits to a 36 month subscription Customer pays a monthly subscription fee of $1750 for first 12 months. Renewal rate drops to $1500 per month during year 2 and then $1250 per month during year 3. . (Customer owns system after completed subscription) Tax code 179 Eligible System is completely warranted for 36 months No Consumables Upgrade path to new technology Business Model
Slide 68 Revenue Potential • Average Treatment Charge is $300-$400 for 30 minutes • Average Treatment Package is $2500 • One Patient Package Per Month to Cover Monthly Payment
Slide 69 COMING SOON
Slide 70 One System For Skin Laxity, Texture, Lines, Wrinkles and Pigmentation INTRODUCING THE NEW GOLD STANDARD IN FACIAL REJUVENATION TREATMENTS
Slide 71 • 160 pins per tip with 62 mJ/pin and small footprint per pin (150X20 Microns) resulting in short downtime due to micro wound – Real technology breakthrough. • Adjustable Depth of Penetration at 100-500 microns • Largest variable treatment area in the industry. • SmartScan™ - The first and only scanner in the industry. Painless and homogeneous energy delivery. • Pattern generator – Similar to the fractional laser devices – Enables maximum flexibility during treatment and eliminates the need for additional size or shape tips. Faster, less complex treatments. • No Return pads/pins due to scanning technology - No Limitation to treatment size or region, Potential body treatments (stretch marks) Key Advantages
Slide 72 Table Top System With Touch Screen Operator Control • Pre-Programed or Fully Customizable Treatment Settings • SmartScan™ Treatment Pattern Control • Multiple pattern options to fit individual treatment needs: Full Face, Eyes, Mouth, etc. • Venus Viva or DiamondPolar Hand Piece Selection • Completely portable with optional carrying case.
Slide 73 Dual Hand Piece Options Venus Viva Nano Fractional RF with SmartScan™ • Painless Skin Resurfacing • Texture, Laxity & Acne Scar Imrovement • 3-4 Treatment Series • Skin completely healed after only 3 days avg. Nearly half the down-time of previous fractional RF technologies. • Update – Possible Color Correction Indication* DiamondPolar™ • Non-Invasive Skin Tightening for Face and Neck • Proven (MP)² Technology Combining Multi-Polar RF and Pulsed Magnetic Fields • No Downtime • Completely safe on all skin types * Preliminary information obtained by multiple investigational physicians and still being validated.
Slide 74 RF Current Flow • Highest current density is below the pins, then the current expands to larger volume of the skin. • Since the outermost layer of skin is less conductive, more current will flow in the inner more conductive layer.
Slide 75 The temperature distribution in the skin is affected by: • RF Energy delivery • Heat capacity • Heat conduction • Energy of phase transition (“latent heat”) – ablation energy
Slide 76 What we did better in Viva than existing devices • Control of two parameters: Power and Pulse Duration means control of ablation /coagulation ratio • Small pins footprint and high density means more homogeneous post treatment tissue appearance and shorter down time. • SmartScan™ allows heated zone density control and different pattern generation • SmartScan™ mode significantly reduces pain • Ease of Use (Treatment administration)
Slide 77 Treatment Area Comparison • Venus Viva active area footprint 60% larger than competitor • Venus Viva utilizes a scanner feature to deliver energy more efficiently with less pain compared to competitor tip which delivers energy in un-even, painful bursts.
Slide 78 What To Expect Low Medium High
Slide 79 RF – Tissue Interaction Courtesy Dr. Nachlieli Coagulation Ablation
Slide 80 MZ od 80 Pin 80% – Skin showing foci of burn, the diameter is 0.26 mm, depth: 0.55 mm.
Slide 81 MZ od 80 Pin 90% - foci of burn, greatest diameter – 0.35 mm, depth 0.45mm.
Slide 82 MZ od 160 Pin 90% - foci of burn, greatest diameter is 0.35 mm, depthness 0.3 mm
Slide 83 MZ od Control – Unremarkable skin biopsy from the scalp
Slide 84 PG od - Skin showing an area of burn. The diameter of the burn is 0.27 mm and the depthness of the burn is 0.5 mm.
Slide 85 PG Post 5 days-Max – Advanced healing with small area of crust up to 0.25 mm in greatest diameter. Below the crust there is altered collagen up to 0.20 mm.
Slide 86 PG Post 5 days-Mild 1 – Skin showing healing burn with sale crust. Diameter of the healing area – 0.3 mm. Depth of the repair changes – 0.2 mm.
Slide 87 PG Post 5 days -Mild 3 – Small area of scale crust, up to 0.25 mm in diameter and in one area mild changes of the collagen below the scale crust, up to 0.05 mm in depthness and there is mild superficial peri vascular lymphocytic infiltrate.
Slide 88 SR od– Skin showing foci of burn. The greatest diameter of the burn 0.4 mm, depthness – 0.2 mm.
Slide 89 SR od Skin showing foci of burn. Diameter of the burn: 0.35 mm, depthness: 0.25 mm.
Slide 90 SR od
Slide 91 THANK YOU
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