Published on July 21, 2009
Management Conference Week July 2009 Chris Bonney VP of Business Development firstname.lastname@example.org
Blog basics: What is a blog, really? Determine why you should (or shouldn’t) blog Understand elements of a successful blog How to start a blog How to market your blog
Passion Sustainability Relevance
What Is A Blog?
Blogging is a conversation
Create more Starting a interest conversation Increase Creating value participation Being transparent Perpetuate trust Being By Be viewed as an knowledgeable, expert relevant, passionate Expand your Becoming Google- online visibility friendly
1. You have something to say – and a unique way to say it. 2. You have something to say – and a unique way to say it and you’re passionate about it. 3. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience. 4. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value. 5. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value and
Read other blogs Subscribe to other blogs Comment on other blogs Track your organization
What type of blog will you write? Who will your audience be? What subject(s) will you write about? Are you passionate about your topic and the idea of blogging in general? Can you sustain the effort?
Blogging is like Blogging is like rowing upstream rowing upstream
Thought leader/expert Practical advice Advocacy Corporate Journalistic
The Biggest 1. Huffington Post Blogs 2.TechCrunch 3.Engadget In 4.Boing Boing The 5.Mashable! Land July 2009 According to technorati.com
Your members Your prospects Your staff The press Your vendors Industry influencers
Determine audience Leverage gaps What you know What you can sustain Your passion
Are you passionate about your topic and the idea of blogging in general? Well, are you?
Blogger: Marketing director Audience: General public/patients Subjects: Tips, tricks and strange facts Schedule: 2x week Goal: 100 posts
Blog vs. website TypePad, WordPress, Blogger Preview, post, save, or schedule Category, tagging Trackbacks
Title Picture Intro hook Body Sub-headers Closing question Photo credit
“What The ADA Has To Say About Cosmetic Dentistry” OR “7 Things The ADA Will Never Say About Cosmetic Dentistry And Why”
• Who Else Wants… • The Secret Of… • Here Is A Method That Is Helping (blank) to (blank) • Little Known Ways To… • What Everybody Ought To Know About… Excerpted from CopyBlogger.com: http://www.copyblogger.com/10-sure-fire-headline-formulas-that- work/
Lists Numbers Anticipation Contrarian viewpoint Irreverence Call to action
RSS Email About Blog roll Best posts Archive of previous posts Your Picture
Consider audience Consider your schedule Consider the topic Consider the long haul 1x week minimum 2x day maximum
How Do You Market Your Blog?
Remarkable Content Brings Traffic
Twitter Digg StumbleUpon Facebook MySpace LinkedIn Del.icio.us FriendFeed SlideShare
Write in other places like Squidoo, HubPages, Helium, EzineArticles Comment on other blogs Blog rolls Guest bloggers Write great content
When would now be a good time to start your blog?
PPT and other resources: www.vtcus.com/ada.aspx Email: email@example.com Web: www.vtcus.com Blogs: chrisbonney.typepad.com and vanguardtechnology.wordpress.com Twitter: @chrisbonney
BOOKS Naked Conversations – Robert Scoble and Shel Israel The News of PR and Marketing – David Meerman Scott Here Comes Everybody – Clay Shirky The Blog Factor (e-book) – Chris Bonney (www.vtcus.com/ebook) BLOGS http://www.theforumeffect.org/ http://www.copyblogger.com http://www.diaryofareluctantblogger.com/ http://cindyae.blogspot.com/ http://www.blogoclump.com/
Rowing - Peter - http://www.flickr.com/people/psmithy/ What is a blog – Brian Solis - http://www.flickr.com/people/briansolis/ Conversation – Gideon - http://www.flickr.com/people/malias/ Clock – Roberto41144 - http://www.flickr.com/people/9385421@N08/ Secret – MMGoode - http://www.flickr.com/photos/mmgoode/ Trump tower – chascarper - http://www.flickr.com/people/chascarper/ Syrup – i_yudai - http://www.flickr.com/people/y_i/ Seth Godin – www.sethgodin.com Cat – Katherine - http://www.flickr.com/people/aka_kath/ Audience – James Emery - http://www.flickr.com/people/emeryjl/ Stadium – Ian Ransley - http://www.flickr.com/people/design-dog/ Elephants – Tai Stietman - http://www.flickr.com/people/21949386@N07/ Tape measure – Shereen M - http://www.flickr.com/people/shereen84/ Starting line – elisasizzle - http://www.flickr.com/people/crayoncauldron/
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