Vanguard Technology - ISES Event World 2009 - The Blog Factor

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Information about Vanguard Technology - ISES Event World 2009 - The Blog Factor
Technology

Published on August 6, 2009

Author: vanguardtechnology

Source: slideshare.net

Description

This is the talk I gave on blogging at ISES Event World 2009.

The Blog Factor: Why Starting A Blog Now Is More Important Than Ever. Chris Bonney Vanguard Technology Corporation

Today’s Objectives Blog basics: What is a blog, really? Determine why you should (or shouldn’t) blog Understand elements of a successful blog How to start a blog How to market your blog

Blog basics: What is a blog, really?

Determine why you should (or shouldn’t) blog

Understand elements of a successful blog

How to start a blog

How to market your blog

7 Key Takeaways What Is A Blog?

 

 

Blogging is a conversation

Why Blog? Create more leads Increase your margins Close more deals Expand your online visibility Be viewed as an expert Starting a conversation Creating value Being transparent Becoming Google-friendly Being knowledgeable, relevant, passionate By

Create more leads

Increase your margins

Close more deals

Expand your online visibility

Be viewed as an expert

Starting a conversation

Creating value

Being transparent

Becoming Google-friendly

Being knowledgeable, relevant, passionate

 

 

Is It Right For You? You have something to say – and a unique way to say it. You have something to say – and a unique way to say it and you’re passionate about it. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value. You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value and you can sustain it.

You have something to say – and a unique way to say it.

You have something to say – and a unique way to say it and you’re passionate about it.

You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience.

You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value.

You have something to say – and a unique way to say it and you’re passionate about it and it’s relevant to your audience and it provides value and you can sustain it.

Before You Blog Read other blogs Subscribe to other blogs Comment on other blogs Track your company

Read other blogs

Subscribe to other blogs

Comment on other blogs

Track your company

Mini Business Plan What type of blog will you write? Who will your audience be? What subject(s) will you write about? Are you passionate about your topic and the idea of blogging in general? Can you sustain the effort?

What type of blog will you write?

Who will your audience be?

What subject(s) will you write about?

Are you passionate about your topic and the idea of blogging in general?

Can you sustain the effort?

Blogging is like rowing upstream

What Types Of Blogs Are There? Thought leader/expert Practical advice Advocacy Corporate Journalistic

Thought leader/expert

Practical advice

Advocacy

Corporate

Journalistic

The Biggest Blogs In The Land June 2009

Who’s Your Audience? Your customers Your prospects Your employees The press Your investors Your vendors Industry influencers

Your customers

Your prospects

Your employees

The press

Your investors

Your vendors

Industry influencers

What Should You Blog About? Determine audience What isn’t talked about? What you know What you can sustain Your passion

Determine audience

What isn’t talked about?

What you know

What you can sustain

Your passion

Are you passionate about your topic and the idea of blogging in general? Well, are you?

Are you passionate about your topic and the idea of blogging in general?

Well, are you?

Your Blog Plan Blog: Wedding catering Audience: Brides-to-be Subjects: The basics with humorous stories Schedule: 2x week: 1x tip and 1x story Goal: 100 posts

Blog: Wedding catering

Audience: Brides-to-be

Subjects: The basics with humorous stories

Schedule: 2x week: 1x tip and 1x story

Goal: 100 posts

How Do You Actually Blog? Blog vs. website TypePad, WordPress, Blogger Preview, post, save, or schedule Category, tagging

Blog vs. website

TypePad, WordPress, Blogger

Preview, post, save, or schedule

Category, tagging

 

Structure Of Posts Title Picture Intro hook Body Sub-headers Closing question Photo credit

Title

Picture

Intro hook

Body

Sub-headers

Closing question

Photo credit

What’s A Better Title? “ Cooking Under Pressure” OR “ 7 Insider Secrets For Cooking A World-class Dish When The Heat Is On”

“ Cooking Under Pressure”

OR

“ 7 Insider Secrets For Cooking A World-class Dish When The Heat Is On”

Brain Starters Who Else Wants… The Secret Of… Here Is A Method That Is Helping (blank) to (blank) Little Known Ways To… What Everybody Ought To Know About… Excerpt from CopyBlogger.com: http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/

Who Else Wants…

The Secret Of…

Here Is A Method That Is Helping (blank) to (blank)

Little Known Ways To…

What Everybody Ought To Know About…

Excerpt from CopyBlogger.com: http://www.copyblogger.com/10-sure-fire-headline-formulas-that-work/

Sticky Elements Of Posts Lists Numbers Anticipation Contrarian viewpoint Irreverence Call to action

Lists

Numbers

Anticipation

Contrarian viewpoint

Irreverence

Call to action

 

Your Side Bar RSS Email About Blog roll Best posts Archive of previous posts Your Picture

RSS

Email

About

Blog roll

Best posts

Archive of previous posts

Your Picture

How Often Should You Post? Consider audience Consider your schedule Consider the topic Consider the long haul 1x week minimum 2x day maximum

Consider audience

Consider your schedule

Consider the topic

Consider the long haul

1x week minimum

2x day maximum

How do you market your blog?

How do you market your blog?

Remarkable Content Brings Traffic

Social Networking Twitter StumbleUpon Facebook MySpace LinkedIn Del.icio.us FriendFeed SlideShare

Twitter

StumbleUpon

Facebook

MySpace

LinkedIn

Del.icio.us

FriendFeed

SlideShare

What Else? Write in other places like Squidoo, HubPages, Helium, EzineArticles Comment on other blogs Blog rolls Guest bloggers Write great content

Write in other places like Squidoo, HubPages, Helium, EzineArticles

Comment on other blogs

Blog rolls

Guest bloggers

Write great content

What Will Make Your Blog Great?

So will you start today? When would now be a good time To start your blog?

Contact Resources: www.vtcus.com/ises.aspx Email: cbonney@vtcus.com Blogs: vanguardtechnology.wordpress.com chrisbonney.typepad.com Twitter: @chrisbonney

Resources: www.vtcus.com/ises.aspx

Email: cbonney@vtcus.com

Blogs:

vanguardtechnology.wordpress.com

chrisbonney.typepad.com

Twitter: @chrisbonney

Books And Blogs BOOKS Naked Conversations – Robert Scoble and Shel Israel The News of PR and Marketing – David Meerman Scott Here Comes Everybody – Clay Shirky BLOGS www.problogger.com www.copyblogger.com sethgodin.typepad.com www.chrisbrogan.com

BOOKS

Naked Conversations – Robert Scoble and Shel Israel

The News of PR and Marketing – David Meerman Scott

Here Comes Everybody – Clay Shirky

BLOGS

www.problogger.com

www.copyblogger.com

sethgodin.typepad.com

www.chrisbrogan.com

Photo Credits Rowing - Peter - http://www.flickr.com/people/psmithy/ What is a blog – Brian Solis - http://www.flickr.com/people/briansolis/ Conversation – Gideon - http://www.flickr.com/people/malias/ Clock – Roberto41144 - http://www.flickr.com/people/9385421@N08/ Trump tower – chascarper - http://www.flickr.com/people/chascarper/ Syrup – i_yudai - http://www.flickr.com/people/y_i/ Seth Godin – www.sethgodin.com Cat – Katherine - http://www.flickr.com/people/aka_kath/ Audience – James Emery - http://www.flickr.com/people/emeryjl/ Stadium – Ian Ransley - http://www.flickr.com/people/design-dog/ Elephants – Tai Stietman - http://www.flickr.com/people/21949386@N07/ Tape measure – Shereen M - http://www.flickr.com/people/shereen84/ Starting line – elisasizzle - http://www.flickr.com/people/crayoncauldron/

Rowing - Peter - http://www.flickr.com/people/psmithy/

What is a blog – Brian Solis - http://www.flickr.com/people/briansolis/

Conversation – Gideon - http://www.flickr.com/people/malias/

Clock – Roberto41144 - http://www.flickr.com/people/9385421@N08/

Trump tower – chascarper - http://www.flickr.com/people/chascarper/

Syrup – i_yudai - http://www.flickr.com/people/y_i/

Seth Godin – www.sethgodin.com

Cat – Katherine - http://www.flickr.com/people/aka_kath/

Audience – James Emery - http://www.flickr.com/people/emeryjl/

Stadium – Ian Ransley - http://www.flickr.com/people/design-dog/

Elephants – Tai Stietman - http://www.flickr.com/people/21949386@N07/

Tape measure – Shereen M - http://www.flickr.com/people/shereen84/

Starting line – elisasizzle - http://www.flickr.com/people/crayoncauldron/

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