Value Creation for the Customer Chain

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Information about Value Creation for the Customer Chain
Business & Mgmt

Published on March 12, 2014

Author: Krystal_Aguilar



Vendors and their technologies, services or products can provide assistance and value to companies or organizations and ultimately to the end-customer in the customer chain. I took initiative and found how laundromats can be helped by vendors and how they, in turn, can provide a better retail experience and service to their patrons.

Card Concepts Incorporated Value Creation By: Jeremy Traasdahl, Krystal Aguilar, Sara Sparling, Jordan Morgan

Who is Who? The Customer: Laundromats The Company: Card Concepts Inc. Customer’s Customer

Company Background “Card Concepts is a leading innovator of automated payment systems for the self service Laundromat industry.” The Totally Automated Store (TAS) concept was developed by one of CCI’s founders Steve Marcionetti during the company's formation back in 2000. The company has over 500 Laundromats across the US and Canada CCI’s core product is LaundryCard™

Company Background Card Concepts is a leading innovator of automated payment systems for the self service Laundromat industry.”Started back in 2000, all of the products and services for which CCI produces are built around the idea of automating and simplifying the operation of running a vended Laundromat. CCI’s has family roots actively involved in the Laundromat industry for over 35 years. This experience has been essential to the company’s growth, with over 500 Laundromats across the US and Canada. CCI’s core product the LaundryCard replaces all traditional change accepting, laundry machines with kiosks. These kiosks dispense 'debit cards' that customers can add value to and start machines. The system maintains the customer’s card balance and allows them to revalue their card with either cash or a credit card. The company also manufactures and distributes other ancillary products that compliment the Laundromat operations.

The Solution Sold to The Customer “Card system is the only way to go. On top of that I like to adjust the price by the penny. It also allows me from a remote location to set pricing, pull employee hours, anything that I can do onsite I can pull from a remote location and being 75 miles away from my closest store, this is very important. For marketing we use the Wash to Win, Big Bill Bonus, and Time of Day Pricing. We also register cards to provide customer information and use most of the reporting information for bookkeeping purposes. The customers truly enjoy the ability to obtain bonus dollars through Wash to Win points and the extra discount provided by the Big Bill Bonus capability. The Time of Day Pricing has increased my midweek business by 20%.” -Doug Barron - Owner of Speed Wash Laundry

The Benefits for Customer’s Customer ● No more bulky quarters ● Accurate charge amount ● No more bank visits

Solution for Customer and Customer’s Customer ● No more getting stuck with unfinished laundry ● Reloadable for any amount ● Rewards points for free washes

Benefit for Customer and Customer’s Customer

Benefit for Customer and Customer’s Customer The solution is that it makes it easier to track. It is also less hassle for both the customer and the customer's customer. The benefit is happy, loyal customers. Also, the customer's customer has a better experience.

Thank You

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