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Value agency short

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Information about Value agency short
Marketing

Published on March 12, 2014

Author: svoi4elovek

Source: slideshare.net

Description

Our vision of value marketing in Russia
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Value Agency ÞЮðрà Ñëèíêèí Ãåíåðрàëüíûé äèðрåêòîðр Тел:  +7  (926)  090  01  70,  +7  (963)  977  86  98   slinkin@valueagency.ru      www.valueagency.ru Ïîìîãàåì ãîâîðрèòü ñ ëþюäüìè* *èëè êàê âûçûâàòü äîâåðрèå

61 % 61% ВЦИОМ,  2012 ðрîоñсñсèиÿяíн íнåе äдîоâвåеðрÿяþюòт ðрåеêкëлàаìмåе*  ÷åì ïðрîáëåìà?

ñîãëàñíî èññëåäîâàíèÿì HAVAS Worldwide ïîòðрåáèòåëÿì áóäåò âñå ðрàâíî, åñëè çàâòðрà ïðрîïàäóò 73 % áðрåíäîâ* 20 % áðрåíäîâ* ïîòðрåáèòåëè ñ÷èòàþюò çíà÷èìûìè è îêàçûâàþюùèìè ïîçèòèâíîå âëèÿíèå íà æèçíè * HAVAS Worldwide, 2013    ÷åì ïðрîáëåìà?

ïîòðрåáèòåëåé* (9 èç 10) õîòÿò îáùàòüñÿ ñ êîìïàíèÿìè î öåííîñòÿõ * Cone/Echo Worldwide Consumers Expectations Research 2013   91 %    ÷åì ïðрîáëåìà?

Êàê æå ñäåëàòü òàê, ÷òîáû ìîè êîììóíèêàöèè… •  âûçûâàëè äîâåðрèå; •  äëèëèñü äîëüøå, ïðрè ìåíüøèõ çàòðрàòàõ; •  áûëè èíòåãðрèðрîâàííûìè è ñîãëàñîâàííûìè  ÷åì ïðрîáëåìà?

Êàê ýэòî ðрàáîòàåò? îáùå÷åëîâå÷åñêèå öåííîñòè ðрåøåíèå îáùåñòâåííûõ ïðрîáëåì ñîçäàíèå ñîöèàëüíûõ äâèæåíèé ñîöèàëüíîå ïðрåäïðрèíèìàòåëüñòâî ìàðрêåòèíãîâûå è PR êîììóíèêàöèè ñòðрàòåãèè óñòîé÷èâîãî ðрàçâèòèÿ è îòâåòñòâåííîñòè âíóòðрèêîðрïîðрàòèâíûå êîììóíèêàöèè îïåðрàöèè êîìïàíèè   Öåííîñòíî-ìàðрêåòèíãîâûé ïîäõîä ïîçâîëÿåò âçàèìíî èíòåãðрèðрîâàòü ñëåäóþюùèå ïîíÿòèÿ:

Êàê ýэòî ðрàáîòàåò?   ÎОáбùщåеñсòтâвåеíнíнûыåе öцåеíнíнîоñсòтèи ÈИíнúъåеêкöцèиÿя öцåеíнíнîоñсòтåеéй âв ìмàаðрêкåеòтèиíнãгîоâвóуþю ñсòтðрàаòтåеãгèиþю ÏПîоïпàаäдàаíнèиåе êкîоìмïпàаíнèиèи/áбðрåеíнäдàа âв çзîоíнóу åеæжåеäдíнåеâвíнîоéй ïпðрèиîоðрèиòтåеòтíнîоñсòтèи ïпîоòтðрåеáбèиòтåеëлÿя ÂВîоçзìмîоæжíнîоñсòтüь âвåеñсòтèи åеæжåеäдíнåеâвíнûыéй äдèиàаëлîоãг ÏПîоâвûыøшåеíнèиåе ëлîоÿяëлüьíнîоñсòтèи èи äдîоâвåеðрèиÿя ÎОòтñсóуòтñсòтâвèиåе áбàаðрüьåеðрîоâв êкîоìмìмóуíнèиêкàаöцèиèи Êàê ýэòî ðрàáîòàåò?

Êàê ýэòî ðрàáîòàåò? Òåñò Ïðрåäñòàâüòå, ÷òî âû îêàçàëèñü íà óëèöå ñî ñâîèì ïðрîäóêòîì è âàì íóæíî çàèíòåðрåñîâàòü èì ïåðрâîãî âñòðрå÷íîãî… Òðрàäèöèîííàÿ ìàðрêåòèíãîâàÿ ìîäåëü:   Óäèâëåíèå   Íåïîíèìàíèå   Íåäîâîëüñòâî   Çëîñòü  

Êàê ýэòî ðрàáîòàåò? Òåñò À òåïåðрü, ÷òî âû íà òîé æå íà óëèöå ñ ðрåøåíèåì ãîðрîäñêîé ïðрîáëåìû, êîòîðрóþю ïðрîäâèãàåò âàø áðрåíä/êîìïàíèÿ… Öåííîñòíî-ìàðрêåòèíãîâàÿ ìîäåëü:   Óäèâëåíèå   Ëè÷íîå ìíåíèå   Èíòåðрåñ   Ó÷àñòèå  

×Чòî ìû ïðрåäëàãàåì? 1 2 3 ÊКîоíнöцåеïпöцèиÿя/ ÑСòтðрàаòтåеãгèиÿя: -  ÐРàаçзðрàаáбîоòтêкàа -  ÊКîоðрðрåеêкòтèиðрîоâвêкàа -  ÀАäдàаïпòтàаöцèиÿя ÏПèиëлîоòтíнûыéй ïпðрîоåеêкòт/ôфëлàаéйòт -  ÖЦåеíнàа -  ÝЭôфôфåеêкòтèиâвíнîоñсòтüь -  ÊКàа÷чåеñсòтâвîо ÎОáбñсóуæжäдåеíнèиåе ðрàаñсøшèиðрåеíнèиÿя ñсîоòтðрóуäдíнèи÷чåеñсòтâвàа

Êàê ýэòî áûëî? ÐРàаçзðрàаáбîоòтêкàа èи èиíнòтåеãгðрàаöцèиÿя âв êкîоìмìмóуíнèиêкàаöцèиîоíнíнóуþю ñсòтðрàаòтåеãгèиþю áбðрåеíнäдàа «ÏПëлàаíнåеòтàа ÑСóуøшèи» òтåеìмàаòтèиêкèи êкàа÷чåеñсòтâвàа èи áбåеçзîоïпàаñсíнîоñсòтèи åеäдûы. ÐРåеêкëлàаìмíнàаÿя êкàаìмïпàаíнèиÿя âв íнàаðрóуæжíнîоéй ðрåеêкëлàаìмåе + áбîоëлåеåе 350k ïпðрîоñсìмîоòтðрîоâв íнàа youtube.com

Êàê ýэòî áûëî? ÐРàаçзðрàаáбîоòтêкàа èи èиíнòтåеãгðрàаöцèиÿя âв êкîоìмìмóуíнèиêкàаöцèиîоíнíнóуþю ñсòтðрàаòтåеãгèиþю áбðрåеíнäдàа òтåеìмàаòтèиêкèи ïпðрîоòтèиâвîоäдåеéйñсòтâвèиÿя êкîоíнòтðрàаôфàаêкòтóу. ÐРåеàаëлèиçзàаöцèиÿя ðрåеêкëлàаìмíнîоéй êкàаìмïпàаíнèиèи âв ÍНàаðрóуæжíнîоéй ðрåеêкëлàаìмåе, ïпðрåеñсñсåе, èиíнòтåеðрíнåеòтåе.

Êàê ýэòî áûëî? ÀАäдàаïпòтàаöцèиÿя ãгëлîоáбàаëлüьíнûыõх ãгàаéйäд-ëлàаéйíнîоâв êкîоìмìмóуíнèиêкàаöцèиîоíнíнîоéй ñсòтðрàаòтåеãгèиèи áбðрåеíнäдàа âв îоáбëлàаñсòтèи ýэêкîоëлîоãгèиèи. ÐРåеàаëлèиçзàаöцèиÿя ðрåеêкëлàаìмíнîоéй êкàаìмïпàаíнèиèи âв ÍНàаðрóуæжíнîоéй ðрåеêкëлàаìмåе, èиíнòтåеðрíнåеòтåе/ñсîоöцèиàаëлüьíнûыõх ñсåеòтÿяõх, èиíнäдîоðр-åе.

Íàì äîâåðрÿþюò

Êîñâåííûå êîíêóðрåíòû (ïî òåìàòèêàì) Ìåäèà-ðрàçìåùåíèå: Áðрåíä-ñòðрàòåãèè:Öåííîñòíûé ìàðрêåòèíã:

Ïîìîãàåì ãîâîðрèòü ñ ëþюäüìè* *èëè êàê âûçûâàòü äîâåðрèå Value Agency ÞЮðрà Ñëèíêèí Ãåíåðрàëüíûé äèðрåêòîðр Тел:  +7  (926)  090  01  70,  +7  (963)  977  86  98   slinkin@valueagency.ru      www.valueagency.ru

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