Published on March 6, 2014
Age of Context
Age of Context How will contextual technology inﬂuence the way we live and work in the future?
5 Shaping Forces 1. Mobile 2. Social Media 3. Data 4. Sensors 5. Location Based Services
Mobile Mobile is the aggregator of the other four forces. It’s where they all converge. Your device is your key to all the power of the internet.
Social Media 1.5 billion people are on social media and share everything about their lives. Businesses use it to humanize themselves and learn.
Data The size of the Internet is expanding at an exponential rate – leading to the idea of big data. Deep learning allows computers to get smarter through our data.
Sensors Gartner predicts there will be nearly 26 billion devices on the Internet of Things by 2020. That ‘grid’ of sensors will talk to each other and provide a lot of context.
Location Based Services Our location is one of the most important parts of our context. E.g. apps will know what at a given location and time (e.g. commute, check-in).
Leading Players Google Apple Facebook Netﬂix Amazon
Singularity The technological singularity, or simply the singularity, is a hypothetical moment in time when artiﬁcial intelligence will have progressed to the point of a greater-thanhuman intelligence, radically changing civilization, and perhaps human nature.
Attention Deficit How can you make your service contextual to provide better, more targeted user experiences in an age of information overload?
Trigger Spend time ﬁnding the right trigger for your notiﬁcation. What is the right moment to show a 3 - 6 second message to your user?
Big data is watching you! The marvels of the contextual age are based on a tradeoﬀ: the more the technology knows about you, the more beneﬁts you will receive.
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