Valentine's Day Promotion

60 %
40 %
Information about Valentine's Day Promotion
Technology

Published on March 13, 2014

Author: HiperCom

Source: slideshare.net

Valentine’s Day How did the retailers play out this event in their leaflets?

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 SELGROS METRO PENNY MARKET LIDL XXL MEGADISCOUNT CARREFOUR KAUFLAND BILLA CARREFOUR MARKET MEGA IMAGE PROFI Valability date of catalogue FEBRUARY week 6week 5 week 7 week 8 week 9 Calendar of Valentine’s Day Messages in leaflets

Special Leaflet A4, 4 pages 05-18.02.2014 In store event on 14th of February, when couples can be (re)married in front of Cupid. They will be able to keep a souvenir framed photo provided by Selgros and enjoy a glass of sparkling wine and a little sweet gift. 20% off Personal Care Appliances FOOD + NON FOOD 43 100% BAZAR 8 19% GRADINA SI PET SHOP 6 75% JUCARII 2 25% ELECTRO-FOTO-CINEMA-SUNET 4 9% PEM 4 100% FMCG 18 42% COSMETICE 6 33% FOOD 12 67% INSTITUTIONALE 1 2% DISCOUNT 1 100% TEXTILE 12 28% ACCESORII IMBRACAMINTE/MAROCHINARIE 4 33% BARBATI 4 33% FEMEI 2 17% TEXTILE PENTRU CASA 2 17% LEAFLET STRUCTURE Nb of products %Products Iubeste! Cu Selgros, merita!

1 page in the non-food catalog 06-19.02.2014Stuffed animals and gift packages Special leaflet with Valentine’s Day and Spring Gifts A4, 16 pages 06.02-05.03.2014 Indrazneste sa o surprinzi! + FOOD + NON FOOD 119 100% BAZAR 7 6% GRADINA SI PET SHOP 7 100% ELECTRO-FOTO-CINEMA-SUNET 8 7% IT 1 13% PEM 7 88% FMCG 94 79% COSMETICE 58 62% FOOD 36 38% PAGINI DE IMAGINE 8 7% PAGINI DE IMAGINE FMCG 8 100% TEXTILE 2 2% ACCESORII IMBRACAMINTE/MAROCHINARIE 1 50% BARBATI 1 50% LEAFLET STRUCTURE Nb of products %Products

9 pages in the national leaflet 10-16.02.2014 Iubesti in stilul tau! FOOD + NON FOOD 36 100% BAZAR 6 17% MENAJ 5 83% JUCARII 1 17% FMCG 15 42% COSMETICE 7 47% FOOD 8 53% FRESH 5 14% CONGELATE 2 40% PRODUSE AMBALATE CU AUTOSERVIRE 3 60% TEXTILE 10 28% ACCESORII IMBRACAMINTE/MAROCHINARIE 1 10% BARBATI 1 10% FEMEI 5 50% INCALTAMINTE 1 10% TEXTILE PENTRU CASA 2 20% VALENTINE'S STRUCTURE Nb of products %Products

2 pages in the national leaflet 05-10.02.2014 LAST IMPULSE ON FIRST PAGE in the national leaflet from 12-17.02.2014+ FOOD + NON FOOD 21 100% BAZAR 6 29% MENAJ-CONFORTUL CASEI 3 50% CULTURA SI PAPETARIE 1 17% GRADINA SI PET SHOP 1 17% JUCARII 1 17% FRESH 2 10% PRODUSE AMBALATE CU AUTOSERVIRE 1 50% FRUCTE SI LEGUME 1 50% FMCG 13 62% COSMETICE 5 38% FOOD 8 62% VALENTINE'S STRUCTURE Nb of products %Products Ziua indragostitilor e in fiecare zi! Valentine’s Day e pe 14 februarie!

1/3 page in the national leaflet 12-17.02.2014 FOOD + NON FOOD 5 100% FMCG 5 100% FOOD 5 100% VALENTINE'S STRUCTURE Nb of products %Products De Valentine’s Day ofera un cadou dulce!

De Sf. Valentin, Carrefour te indragostesti de preturi! Message spread through the entire leaflet from 06-12 & 13-19 February Special lottery on the 14th of Frebruary, with the chance to win a romantic dinner Lottery at the cash register on the 14th of February, with special food prize

03-09.02.2014* 2 pages in the national leaflet Cadouri surpriza pentru indragostiti! *this specific promotion is valid until the 14th of February FOOD + NON FOOD 19 100% FMCG 19 100% COSMETICE 7 37% FOOD 12 63% VALENTINE'S STRUCTURE Nb of products %Products

Casa ta De la practic, la romantic! They made a special regional non-food catalog with a hint to a romantic dinner CORA didn’t choose to promote in their catalogue a specific message for Valentine’s Day, but they had reductions and specific articles for this event.

Cadoul perfect pentru Sf. Valentin! 13-19.02.2014 1/3 page in the national leaflet FOOD + NON FOOD 2 100% FMCG 2 100% FOOD 2 100% VALENTINE'S STRUCTURE Nb of products %Products

Pregateste-te de Sf. Valentin! 06-12.02.2014 1 page in the national leaflet FOOD + NON FOOD 10 100% BAZAR 1 10% CULTURA SI PAPETARIE 1 100% FMCG 9 90% COSMETICE 1 11% FOOD 8 89% VALENTINE'S STRUCTURE Nb of products %Products

Declaratie de dragoste 30.01-25.02.2014 Special Leaflet A4, 48 pages FOOD + NON FOOD 320 100% BAZAR 8 3% CULTURA SI PAPETARIE 2 25% GRADINA SI PET SHOP 2 25% JUCARII SPORT 1 13% MENAJ 3 38% FMCG 267 83% COSMETICE 50 19% DETERGENTI - IGIENA 29 11% FOOD 188 70% FRESH 34 11% CONGELATE 18 53% FRUCTE SI LEGUME 6 18% PRODUSE AMBALATE CU AUTOSERVIRE 9 26% PRODUSE VRAC/SERVIRE ASISTATA 1 3% PAGINI DE IMAGINE 5 2% PAGINI DE IMAGINE FMCG 3 60% PAGINI DE IMAGINE FRESH 2 40% TEXTILE 6 2% FEMEI 6 100% VALENTINE'S STRUCTURE Nb of products %Products

2 pages in the national leaflet 06-18.02.2014 Indragosteste-te de oferte! FOOD + NON FOOD 10 100% BAZAR 5 50% CULTURA SI PAPETARIE 1 20% JUCARII 1 20% MENAJ 3 60% FMCG 5 50% FOOD 5 100% VALENTINE'S STRUCTURE Nb of products %Products

Thank you for your attention Florentina Vasile Leaflet Monitor Director Romania florentina.vasile@hiper-com.com +40 (0) 743 216 282 We remain at your disposal for further information or a live demo Follow us on social networks for more Markets Intelligence

Add a comment

Related presentations

Related pages

10 Ideas for Restaurant Promotion on Valentines Day - POS ...

Use restaurant promotion on Valentines day to create new interesting offer and attract new guests.
Read more

Valentine's Day promotion - Google Store

Get romantech this Valentine’s Day with cool gifts and perfectly paired devices for him and for her.
Read more

Valentine’s day SmartyDNS promotion (2016) | SmartyDNS

Update! 16 February, 2016 The promotion has ended!Lovely surprises in the most lovely month of the year – February. Why is February lovely? Simply ...
Read more

Great Valentine's Day Email Promotions & Campaign Examples ...

We've reviewed hundreds of emails sent by online retailers between January 15th - February 14th to find examples of great Valentine's Day themed email ...
Read more

Valentine's Day Ideas, Deals, Promotions 2016 | ShopBack.my

Great valentine's deals on gifts, hotels & vacations! Plus get CASHBACK from ShopBack Malaysia. Find the perfect valentines day ideas for your sweetheart!
Read more

20 Examples of Restaurant Promotions for Valentine's Day

See twenty sweet examples of restaurant promotions for Valentine's Day, that are sure to pack the lovers in for a special night out.
Read more

Six Ideas for Valentine's Day Restaurant Promotions ...

Thinking strategically about Valentine’s Day has many rewards for restaurateurs. True, many restaurants are typically booked solid for the holiday, and ...
Read more

Valentine's Day (2010) - IMDb

Valentine's Day . PG-13 | 2h 5min | Comedy, Romance | 12 February 2010 (USA) 2:09 | Trailer. 5 VIDEOS | 198 IMAGES. Watch Now From $2.99 (SD ...
Read more

Valentines Day Virginia 2016 & Valentines Dinner Virginia ...

Book now at Valentine's Day 2016 restaurants in Virginia. Explore special menus, see photos and read reviews for romantic Valentine's dinner restaurants.
Read more

Valentine's Day Cards, Free Valentine's Day eCards ...

Valentine's Day is a day to celebrate love, the most beautiful feeling in the world. Lucky are those who are loved and cared for. Why not...
Read more