advertisement

Vaimo sa ecom seminar feb 27 2014 ecom & ux - PJ Utsi

57 %
43 %
advertisement
Information about Vaimo sa ecom seminar feb 27 2014 ecom & ux - PJ Utsi
Technology

Published on March 4, 2014

Author: ImmoBhm

Source: slideshare.net

Description

PJ Utsi talks about e-commerce design
advertisement

E-COMMERCE & USER EXPERIENCE Vaimo E-commerce Seminar February 27, 2014 Sage Technology Park, Pretoria

PJ UTSI CO-FOUNDER & CHIEF CREATIVE OFFICER Stockholm, Sweden Science + Development + Design + Innovation Business + Sales + Product + Digital + Web
 = Ecommerce!

AGENDA • What is user experience? • • How to start • How to continue • • How to think Demo
 What’s new & happening? • Mobile • Multi-channel • Demo

USER EXPERIENCE Design, Look & Feel, Usability, Readability, Accessibility Speed, Intuitiveness, Precision, Stability, Quality, Reliability Price, Discounts, Availability, Payment, Shipment, Returns Delivery, Packaging, Products, Warranty, Brand, Marketing It’s everything!

USER EXPERIENCE: 
 HOW TO THINK • Building a digital store • • • Digital is not physical You have more than one store layout People shop differently • • • Men vs. Women Rational vs. Emotional People are right • We are probably only guessing • Digital means we have data

USER EXPERIENCE: 
 HOW TO START • The site • • What does it do? The customer • • • Who is it? Why is she here? Scenarios & journeys • • What is going to happen? Prioritize • What is most important?

CUSTOMER & SCENARIOS

THE BRAND LOYAL CONSUMER

THE CONVENIENCE CONSUMER


 PERSONAS 24-hour fashion lover Time-pressed optimizer

USER EXPERIENCE: 
 HOW TO CONTINUE • The site • • Is it working? The customer • • • Who is it really? Why is she really here? Scenarios & journeys • • What is actually happening? Prioritize • What is most important, now that we know more?

WHO IS IT REALLY?

WHAT IS ACTUALLY HAPPENING?

DEVICES, TRAFFIC & SALES?

DEVICES, TRAFFIC?

DEVICES, SALES?

USER EXPERIENCE:
 DEMO • Gant - http://us.gant.com • Eton - http://www.etonshirts.com • Björn Borg - http://www.bjornborg.com • Bauhaus - http://www.bauhaus.se • JC - http://www.jc.se • P O. P - http://www.polarnopyret.com • Ridestore - http://www.ridestore.se • FCNY - http://www.flightclub.com • Konga - http://www.konga.com

WHAT’S NEW & HAPPENING? Mobile Multi-channel


 MOBILE • What is it? • Is it important? • What’s the problem? • What must we do?

MOBILE: WHAT IS IT? • Are you mobile? • Are you desktop? • What’s the difference?

MOBILE: WHAT IS IT? • Smaller screen • • Sometimes a lot, sometimes a little
 Touch • No keyboard • No cursor

MOBILE: IS IT IMPORTANT? • The PC is dead • We only buy mobile devices

MOBILE: IT DOMINATES ALL…

MOBILE: …EXCEPT THE WEB

WHY? FROM NATIVE TO WEB

WHY? MEAT IN THE WAY

WHY? IT’S NOT THE SAME

WHY? IT’S SLOW

THE WEB ON MOBILE, 
 NOT EXACTLY A PARTY… …AND IT’S THOSE ☁#★!& NATIVES FAULT!

HOW? APPS SET THE BAR 
 
 HIGH BUT… SO WE HAVE TO • Touch We can’t replace • Look like an app • Sharp every site with an • Act like an app • Focus app • Shed weight • Recognize me • Connection is slower • Hardware • Browser is weak • Performance •

HOW? WE WANT DESKTOP- 
 
 GRADE BUT… SO… • Content • Screen is smaller • Features • Sometimes portrait, • Interface • Readability sometimes landscape • Different size • Everything must be available • Content and layout must adapt

MOBILE: WHAT MUST WE DO? • Look & act like an app
 • Shed weight
 • Make everything available
 • Adapt content & layout to screen size

MOBILE: RESPONSIVE WEB DESIGN

MOBILE: RESPONSIVE WEB DESIGN

MOBILE: DEMO • Eton - http://www.etonshirts.com • Björn Borg - http://www.bjornborg.com • P O. P - http://www.polarnopyret.com • Bauhaus - http://www.bauhaus.se • CUM Books - http://www.cumbooks.co.za • Konga - http://www.konga.com


 MULTI-CHANNEL • What is it? • Is it important? • What’s the problem? • What must we do?

MULTI-CHANNEL:
 DEMO • CUM Books - http://www.cumbooks.co.za • Pavers - http://www.pavers.co.uk • Flight Club - http://www.flightclub.com • P O. P - http://www.polarnopyret.com • Bauhaus - http://www.bauhaus.se • Tilbords - http://www.tilbords.no

THANK YOU! www.vaimo.co.za ! www.facebook.com/VaimoGlobal 
 www.twitter.com/vaimoglobal !

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

Ecom | LinkedIn

UX, Service Design & Analytics Account Manager at ECOM Past UX, Service Design & Analytics Account Executive at ECOM, UX & ...
Read more

Director i of Ecom Box 2014 - Documents - docslide.us

Download Director i of Ecom Box 2014. Transcript. X. Recommended. Anatomy of eCom Application
Read more