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UXSG2014 Lightning Talks - Applying Lean UX in designing enterprise software from ground up (Kok Chiann)

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Information about UXSG2014 Lightning Talks - Applying Lean UX in designing enterprise...
Design

Published on October 13, 2014

Author: uxsingapore

Source: slideshare.net

Description

Applying Lean UX in designing enterprise software from ground up

Presented by
Kok Chiann
UX Manager
Ezypay & iconnect360, Malaysia
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1. Applying Lean UX in designing enterprise software from ground up Kok Chiann UX Manager, Ezypay & iconnect360

2. I’m here to share about our learnings Around evolution

3. Alongside our product growth, and how Lean UX principles served as an enabler How our UX process evolved Just do it Growing User Research Laser focus on outcomes

4. Let’s dive right in Here’s how it all started

5. It’s all breezy. The primary target market of the product is gyms. Before release

6. Things were going along. Kind of a Kanban approach. The UX process during then

7. …After rollout Things were less breezy

8. Our customer base was growing steadily. Progression towards targeting new market – Swimschools iconnect360 was newly rolled out

9. Our UX process had to evolve…

10. ? But…. User research became critical

11. User research practices implemented within UX process to inform design

12. Refining our practices around Conceptualisation & Prototyping •Sketch and firm the concept first •Designing hi-fidelity prototypes with realistic data to validate designs •Switched to using Invision for prototyping - Front-end engineer required - Takes days - UX designers can do it - Takes hours

13. Just the ones around user/customer validation. Lean UX principles adapted into the UX process

14. Case Study: The crude persona

15. Case Study: Feature request to delete a member

16. Our product fared pretty well And we got on-board more and more clients

17. Rolling out to NZ, 6 countries in Asia & new target market of Swimschools. Process improved towards monthly release cycles for both products. Our growth was exponential

18. Our UX process had to evolve…again

19. We needed to work smarter and focus on the top priorities constantly A laser focus on outcomes was necessary

20. Empowering execution teams • Cross functional teams • Democratising creativity & decision making • Sense of ownership • Skills brought to table • Collaborate towards the best outcome

21. The changing role of the designer Facilitator Customer Advocate

22. E.g.: Improvising for low-risk, low uncertainty features. Flexing the process

23. “Okay” solutions are okay • • •

24. Avoid further iterations (if possible) • •

25. Collaborative focus towards outcomes More Lean UX principles adapted into process

26. Case Study: Designing the Online Bookings Form

27. Wrap up With a quick summary

28. Be pragmatic in evolving your UX process Just do it Growing User Research Laser focus on outcomes There is no one-size fit all process. Adapt principles that work for you.

29. Q & A Thank You! kok.chiann@iconnect360.com kokchiann.com

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