Uxriga 2014 - User Experience and User Centric Design matters to your process and your business

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Information about Uxriga 2014 - User Experience and User Centric Design matters to your...
Design

Published on February 27, 2014

Author: trinefalbe

Source: slideshare.net

Description

The slides are from my talk at UXRiga 2014. You will learn how to lead your design process with a User Centric mindset to create great user experiences for your users. And you will learn why UX is not only for designers and developers - that it is in fact a very smart business strategy. 

Hello! #uxriga @trinefalbe

Once upon a time... http://www.flickr.com/photos/scottishlibraries/2530928014/

And they all lived happily ever after... http://www.flickr.com/photos/scottishlibraries/2530928014/

Said no one, EVER http://www.flickr.com/photos/scottishlibraries/2530928014/

And they all lived happily ever after http://www.flickr.com/photos/scottishlibraries/2530928014/

Better UX through User Centric Design #uxriga @trinefalbe

UX focus = smart business decision #uxriga @trinefalbe

UX? #uxriga @trinefalbe

UX ≠ UI UX ≠ Usability UX ≠ functionality #uxriga @trinefalbe

UX is much more than just digital presence #uxriga @trinefalbe

Every touch point your user has with your company #uxriga @trinefalbe

User experience is a result, not a tool #uxriga @trinefalbe

UX is not an trademark #uxriga @trinefalbe

Bad UX makes users feel stupid #uxriga @trinefalbe

They leave #uxriga @trinefalbe

Then they shame you in public #uxriga @trinefalbe

Then their friends leave #uxriga @trinefalbe

Sturgeon’s Law: 90% of everything is crap #uxriga @trinefalbe

Once upon a time #uxriga @trinefalbe

Once upon a time I flew with Ryanair #uxriga @trinefalbe

and had the best experience! #uxriga @trinefalbe

Said no one, EVER. #uxriga @trinefalbe

Thank you for flying Ryanair (mua ha ha haaaaa!) Nooooo! http://www.flickr.com/photos/epsos/4887528060/

The dreaded hand luggage treatment

“the staff derive great pleasure in humiliating certain passengers and forcing them to dump belongings or pay a charge” #uxriga @trinefalbe

Sturgeon’s Law: 90% of everything is crap #uxriga @trinefalbe

UX User #uxriga @trinefalbe

User Centric Design #uxriga @trinefalbe

UCD is a mindset #uxriga @trinefalbe

Site-centric: Help site meet it's goals #uxriga @trinefalbe

User-centric: Aid in the goal of the website by helping the user meet their goals #uxriga @trinefalbe

Early user involvement #uxriga @trinefalbe

Site goals User goals #uxriga @trinefalbe

UCD makes sense! #uxriga @trinefalbe

1. Set user goals #uxriga @trinefalbe

“Usable” is never a user goal #uxriga @trinefalbe

“Usable” is an expectation. #uxriga @trinefalbe

Buy tickets? #uxriga @trinefalbe

Tell stories Stories http://www.flickr.com/photos/scottishlibraries/2530928014/

http://www.flickr.com/photos/xiangxi/4332921248/

http://www.flickr.com/photos/peterned/6222174089/

#uxriga @trinefalbe http://www.flickr.com/photos/ndrwfgg/161657349/

Buy ticket = feature #uxriga @trinefalbe

A holiday is a dream - a high point #uxriga @trinefalbe

Not designing features #uxriga @trinefalbe

Designing solutions #uxriga @trinefalbe

Once upon a time... #uxriga @trinefalbe

Stories = context #uxriga @trinefalbe

Stories = motivation #uxriga @trinefalbe

Stories = behavior #uxriga @trinefalbe

Thoughtfully designed experiences #uxriga @trinefalbe

UX focus = smart business decision #uxriga @trinefalbe

LAUNCH s n tio ta en pl em us coer t rre es ct ting ing er ro r im n rc h sig de ea re s Traditional workflow

LAUNCH im tio n ta en pl em us rch er re se de ar ch sig n ea re s UCD workflow user involvement/ user testing

Meeting user needs doesnʼt mean you canʼt meet site goals #uxriga @trinefalbe

Site User goals goals #uxriga @trinefalbe

Designer User WTF? This is easy! #uxriga @trinefalbe

Share my excitement => more exposure => increased ticket sales #uxriga @trinefalbe

UX focus = smart business decision #uxriga @trinefalbe

Feel #uxriga @trinefalbe

We respond with our emotions first #uxriga @trinefalbe

1. Visceral 2. Behavioral 3. Reflective #uxriga @trinefalbe

1. Looks pleasing 2. Solves problems 3. Works #uxriga @trinefalbe

Maya Angelou: “I’ve learned that people will forget what you said,but they will never forget how you made them feel” #uxriga @trinefalbe

Summary #uxriga @trinefalbe

Once upon a time... http://www.flickr.com/photos/scottishlibraries/2530928014/

LAUNCH im tio n ta en pl em us rch er re se de ar ch sig n ea re s UCD workflow user involvement/ user testing

Tell stories Stories http://www.flickr.com/photos/scottishlibraries/2530928014/

And they all lived happily ever after http://www.flickr.com/photos/scottishlibraries/2530928014/

The end http://www.flickr.com/photos/scottishlibraries/2530928014/

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