Published on February 20, 2014
Best practices on the Web Tatiana Sidorenkova Elvira Arslanova Julia Malyk UXify Eindhoven 18.02.2014
Reddit The culture of Reddit (video) http://www.alexa.com/siteinfo/reddit.com
What are the best practices?
A best practice is... ➢ a method or technique ➢ that has consistently shown results superior to those achieved with other means, ➢ and that is used as a benchmark. It can evolve to become better as improvements are discovered.
The elements of UX by J.J.Garrett
Further reading Heuristics: Usability Heuristics for User Interface Design by J.Nielsen First Principles of Interaction Design by B.Tognazzini 20 Guiding Principles for Experience Designers by H.Whitney List of Style and Product Guidelines Web: ISO Standards W3C Standards including Web Content Accessibility Guidelines (2008) Web Style Guide by Patrick J. Lynch and Sarah Horton (2009)
Similarity Closure Continuation Proximity Figure
Main Message § Short and clear § Straight to the point
Call to action
Main principles of call-to-action: Color Position White space improved legibility fresh feel drawing attention higher comprehension (stop worrying about fold) Shape Size Secondary action (http://eu.marketo.com/) Tell users what they will get
Navigation success of navigation system is that the user will click through it with a high degree of confidence
Choose the logic for navigation • Understand your users and your content. • Understand the content properly, make wireframes • Find “lists” of things in the content • Create diagrams (hub & spokes, card sorting, post • • • • notes, word association games etc.) Find individual things Create diagrams Group “logically” to your user ( according to the research that you have done). Iterative, tests. Give names to the “clumps”
Find space in your content
Do not conflict with local navigation
Understand the behaviour of your user What screens are most often visited? Do they jump between the pages often?
Now it’s time to be creative. Choose a widget. Iterate. Examples: Rijksmuseum Couchsurfing Dataveeys Ultranoir
Further Reading Web User Interface (UI) Elements Web Design Elements: Examples And Best Practices Web Forms: Luke Wroblewski Modern Web Form Design, Web Form Design in Action, Web Form Design Best Practices, Designing for Today's Web Social Login Accounts Good UI UI Patterns Libraries: UI Patterns Welie Quince PatternTap Patternry Responsive Patterns Motion Graphics Transitions and Animations Dark Patterns
Purpose Why and for whom am I writing this? vs.
Metadata • meta titles • meta description • meta keywords + alt tags
Language Consider type of user and context
Skip the “happy talk” • Objective • Short • Concise × 1 idea per paragraph
AIDA Principle Attention, Interest, Desire, Action
Structure – Heading – Subheadings – Paragraphs – Bullet points – Links × Pictures & Layout
Home page • establishes the brand; • sets the tone; • gives the push in the right direction. Important to: – spell out the big picture; – create a good tagline; – put contacts and call to action upfront.
Web Typography in 4 simple steps and it’s not about choosing fonts
4. Negative space
Getting a little more professional
How? Typography layout
There’s more Fascinating kerning game
Further reading – Web Is All About Typography – Smashing Magazine – A List Apart – I Love Typography
Links from the discussion Awesome website Bootstrap is a front-end framework for developing responsive, mobile first projects on the web. Foundation is an advanced responsive front-end framework. inuitcss is a powerful, scalable, Sass-based, BEM, OOCSS framework. HAL (Hypertext Application Language) is a simple format that gives a consistent and easy way to hyperlink between resources in your API (very technical).
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