Published on March 12, 2014
Design Mission UX TOOLS FOR AGILE TEAMS ©2014 . Marc-Oliver – Digital Product Designer . London
Missions are high level design principles for individual team members. They link roles to speciﬁc design principles and concrete actions. They are personalized statements of what you need to focus on most in order to deliver a high quality product experience. They help you say "NO" to irrelevant stuff. WHAT DOES IT DO? ©2014 . Marc-Oliver – Digital Product Designer . London
MISSIONS PRINCIPLES ACTIONS Role Team Member 2 Role Team Member 3 Role Team Member 4 Role Team Member ... Role Team Member 1 Principle 2 Principle 3 Principle 4 Principle ...Principle 1 Action 2 Action 3 Action 4 Action ...Action 1 ©2014 . Marc-Oliver – Digital Product Designer . London
EXAMPLE ©2014 . Marc-Oliver – Digital Product Designer . London MISSIONS PRINCIPLES ACTIONS Unify Clarify Contextualize Invite & MotivateSimplify Delight & Innovate Measure & Optimize • Embrace platform standards and device conventions (touch, browser compatibility, NUI, etc.) • Design with best practices in mind • Deliver cross platform brand and interaction consistency • Reduce concepts to increase conﬁdence • Create a stable system • Understand the real problem ﬁrst – design the solution second • Collect all requirements ﬁrst • Start with the user experience ﬁrst – service second – feature deﬁnition third – product forth – tech last. • Do what is necessary – not what is possible • Reduce the number of choices • Process information step by step • Think “how” not “what” • Make it scalable and responsive • Stay on strategy • Think of your audience, the context and timing of usage • Design for server driven UI’s • Be relevant – anytime and anywhere • Reduce friction and foster ﬂow • Use invitations to create responsiveness • Design for the 1st impression – design for the 2nd (think process)impression • Let people DO • Make it persuasive • Cut the crap out • Scaffold • Create visual hierarchy that matches user needs • Increase spacing and contrast • Group and size related objects • Make our customers live easier • Talk like a human • Think long-term • Focus on the end product • Pay attention to details • Optimize design to meet frequent user tasks • Design for fast iterations • Few commands – better than many • Know what converts • Fill the gaps and design end to end As a UX Designer I make it work simple As a Visual Designer I make it look simple As a Copy Writer I make it understandable As a Developer I make it fast and secure As a producer I make it sell easily As a Content Manager I make it connect easily
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