Published on April 15, 2008
UX in the Wind: Experienceon MotorcyclesJoe SokohlDirector of User Experience (NorthAmerica)Chief Motorcyclist
RouteBackground experienta docet inspriatio docetWhy? Risks and rewards of motorcyclingControls and dashboardsDiscussion April 13, 2008 2
What Does Motorcyclist Mean to You? April 13, 2008 3
What a long, strange trip... 70,000 miles Six Years April 13, 2008 4
A Perfect Day QuickTime™ and a YUV420 codec decompressor are needed to see this picture. April 13, 2008 5
Risk QuickTime™ and a YUV420 codec decompressor are needed to see this picture. April 13, 2008 6
Hunter S. ThompsonBut with the throttle screwed on, there is only the barest margin, and no room at all for mistakes. It has to be done right...and thats when the strange music starts, when you stretch your luck so far that fear becomes exhilaration and vibratesalong your arms. You can barely see at a hundred; the tears blow back so fast that they vaporize before they get to yourears. The only sounds are the wind and a dull roar floating back from the mufflers.You watch the white line and try to lean with it... howling through a turn to the right,then to the left, and down the long hill to Pacifica... letting off now, watching forcops, but only until the next dark stretch and another few seconds on the edge...The Edge... There is no honest way to explain it because the only people whoreally know where it is are the ones who have gone over.The others- the living- are those who pushed their luck as far as they felt they could handle it, and then pulled back, orslowed down, or did whatever they had to when it came time to choose betweenNow and Later. But the edge is still Out there. Or maybe its In.The association of motorcycles with LSD is no accident of publicity. They are botha means to an end, to the place of definitions. April 13, 2008 7
Melissa Holbrook PiersonFrom my mother I learned to write prompt thank-you notes for a variety of occasions. FromMrs. Kings ballroom dancing school I learned a proper curtsy and, believe it or not, what todo if presented with nine eating utensils at the same place setting.... From motorcycles Ilearned practically everything else. April 13, 2008 8
Camaraderie April 13, 2008 9
Solitude April 13, 2008 10
Places Yet Unseen April 13, 2008 11
Thrill April 13, 2008 12
Show Me the UX• Rider’s position • Shoulder-to-wrist length • Leg-to-peg length • Bend of knee • Back position• Weather protection • Naked • Faired• Power• Visibility • Mirrors • Eyes• Protection • Gear • ATGATT April 13, 2008 13
Dashboard Defined A dashboard is a visual display of the most important information needed to achieve Dashboard Design: Taking a Metaphor Too Far one or more objectives, Stephen Few March 2005 consolidated and arranged on a single screen so the information can be monitored at a glance. April 13, 2008 14
Tight Displays of Information April 13, 2008 15
É una Guzzi! April 13, 2008 16
Multifunction Display April 13, 2008 17
Even More Control April 13, 2008 18
There’s Always Design April 13, 2008 19
Conventional Issues April 13, 2008 20
Reflection April 13, 2008 21
Wrapping Up user experience human factors motivation desire April 13, 2008 22
Sources for Inspiration & ResearchBooks • The Perfect Vehicle: What It Is about the Motorcycle by Melissa Holbrook Pierson • Zen and the Art of Motorcycle Maintenance by Robert irsig • Hell’s Angels by Hunter S. ThompsonMusic • “The Wild One” and “Destination” by the Nighthawks • “Motorcycle Blues” by Jesse Colin Young • “1952 Vincent Black Lightning” by Richard Thompson • “The Tibetan Side of Town” by Bruce Cockburn • Steppenwolf, of courseOnline • www.motoguzzi-us.com • www.killboy.com • www.roadrunner.travel April 13, 2008 23
Q&A Joe Sokohl email@example.com Flickr: mojohand (Motorcycle Collections) Questions? Thank you! April 13, 2008 24
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