UX Café March '13 - Mark Doolan

50 %
50 %
Information about UX Café March '13 - Mark Doolan

Published on March 21, 2013

Author: uxcafelondon

Source: slideshare.net

Description

'Choice Architecture - issues that arise when presenting information and products to users'

CHOICE ARCHITECTUREHelping people to make choices By Mark Doolan March 2013 1

CHOICE IS ENPOWERINGAutonomy Flexibility Freedom 2

BUT CHOICE CAN DRIVE US MADAnxiety Regret Opportunity cost 3

LESS CHOICE IS MORE CHOICE24 jars = 3% conversion 6 jars = 30% conversion 4

SUPPORT MAXIMIZERSClear labeling Progressive disclosure Effective filtering 5

MAKE IT EASY FOR SATISFICERSRecommendations Framing Simple differentiation 6

THANK YOU 7

Add a comment

Related presentations

Related pages

UX Café March '13 - Nik Horn - Documents

Share UX Café March '13 ... UX Café March '13 - Mark Doolan. UX Café March '13 - Ulrik Hogrebe. March 13. March 13. March 13. Horn. SmB café 13 Jun '13 ...
Read more

UX Café March '13 - David Hawdale - Documents

Download UX Café March '13 - David Hawdale. Transcript. 1.
Read more

UX Café March '13 - Nik Horn - Documents - docslide.us

2. UX Research for startupsWhat I will NOT talk about: What I will talk about:• Types of knowledge to be aware of• Steps to take before doing research ...
Read more

SmB café brainstorm 12 Dec '13 - Living Lab voor ...

Share SmB café brainstorm 12 Dec '13 - Living Lab voor Zorginnovaties ... UX Café March '13 - Mark Doolan Comments. RECOMMENDED. SmB café 13 sep '12 ...
Read more

Behance, Branding and Design on Pinterest

Mark Stewart. Church Design. Save ... Village Café - a kid-friendly coffee shop on Behance ... UX/GUI/WEB/Event page. Save Learn more at haberdash-ery ...
Read more

The building, 18th century and Brooklyn on Pinterest

The River Café – Brooklyn, NYC. ... 13 PHOTOS See More. Chantal ... Awesome pictures for the sunset of New York City, ...
Read more

Worcester Mag April 21, 2011 by Worcester Magazine - issuu

13. 10. Not available in NY. ... as has Mark Noiles; ... Fantastic Pizza & Café 910-A Main Street, Worcester 508-798-5577 Food: ...
Read more

QIMR Annual Report 2007-2008 by QIMR Berghofer Medical ...

issuu company logo Explore Arts & Entertainment Style & Fashion Home & Garden Business Travel Education Sports Health & Fitness Hobbies Food & Drink ...
Read more