Published on March 21, 2013
CHOICE ARCHITECTUREHelping people to make choices By Mark Doolan March 2013 1
CHOICE IS ENPOWERINGAutonomy Flexibility Freedom 2
BUT CHOICE CAN DRIVE US MADAnxiety Regret Opportunity cost 3
LESS CHOICE IS MORE CHOICE24 jars = 3% conversion 6 jars = 30% conversion 4
SUPPORT MAXIMIZERSClear labeling Progressive disclosure Effective filtering 5
MAKE IT EASY FOR SATISFICERSRecommendations Framing Simple differentiation 6
THANK YOU 7
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