UX Café December 2013: Michel Jansen 'Why UX is not UI'

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Information about UX Café December 2013: Michel Jansen 'Why UX is not UI'

Published on December 16, 2013

Author: uxcafelondon

Source: slideshare.net


We were joined by Michel Jansen for our last UX Café of 2013, who spoke to our audience of designers and startups about why UX is not UI.

Michel helps companies improve the UX of their products at Syzygy, where he works as a User Experience Architect. Previously, he worked at the UX Lab of Siemens Corporate Research and more recently at London-based startup Lokku, where he was UX lead for property search engine Nestoria.

Check him out on twitter: https://twitter.com/dawuss

UX = UI and other misconceptions Michel Jansen @dawuss

UX = UI and other misconceptions Michel Jansen @dawuss

UX = UI misconception 1

Gowalla, ca. 2010 Foursquare, ca. 2010

Facebook, 2011 Google+, 2011

value > pain

UX = UI (but a good UI helps)

UX can be designed misconception 2

User Experience can be designed

product user ux

ux Hassenzahl’s model of User Experience

User Experience can be designed

User Experience can be designed (but you can design for it)

UX is a job misconception 3

ux Hassenzahl’s model of User Experience

sales business fulfilment engineering support

providing a good user experience is everyone’s job but it helps if someone makes sure of that

UX is a phase misconception 4

Damien Newman's squiggle of the design process

upfront research building the right thing & building the thing right ongoing improvement

UX is singular misconception 5

(cc) http://www.flickr.com/photos/joyoflife/3019568224

providing good user experiences starts with people


#1 care about people, your users

#2 create value, reduce pain

#3 take responsibility as a team

#4 look past the surface

#4 keep listening

UX = UI and other misconceptions Michel Jansen @dawuss

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