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Utility Content - Frederick New Media and Tech Conference

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Information about Utility Content - Frederick New Media and Tech Conference
Business-Finance

Published on March 10, 2014

Author: jonmikelbailey

Source: authorstream.com

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PowerPoint Presentation: Utility Content – Be the Hero Your Clients Need Breaking through the noise with content that serves a purpose! Today we will discuss: Content Marketing Buyer Personas Creating and Sharing Content Responsive Design Maintaining Your Hero Status # FredNMT Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com PowerPoint Presentation: Content Marketing – Didn’t that die? Content marketing is alive and well! As long as it’s useful. What is content marketing? “Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” - Robert Rose, from Content Marketing Institute # FredNMT Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com PowerPoint Presentation: Content Marketing – Making it useful… What is useful content marketing? Ann Handley, author of Content Rules , says the most important takeaway from her book is… “ Be relentlessly customer-focused and not corporate-focused. Ask yourself…‘What marketing will my customer THANK me for?’” # FredNMT Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com PowerPoint Presentation: Buyer Personas – Being customer focused… Being customer focused means knowing them… To paraphrase Adele Revella , founder of Buyer Persona Institute , a buyer persona is defined as … “ A detailed profile of an example buyer that represents the real audience – the buyer that you hope to persuade to buy your products, services or solution.” # woodstreet Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com PowerPoint Presentation: Buyer Personas – Have some fun… # woodstreet Who are they ? What do they do ? Why should they care about your organization ? Where are they and where do they find you ? How do you convert them into a client or a fan? Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com PowerPoint Presentation: Content – Give them the good stuff… You know your audience, give them what they need … Write how-to posts Lists, reviews and other quick posts Instructional video and podcasts White papers and eBooks Your expert knowledge in their language # woodstreet You are an expert. Share your expert knowledge with them… They don’t know what you know ! Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com PowerPoint Presentation: Content – Don’t waste great content… You create good content almost daily… Emails Conversations Presentations Sales materials Ideas are everywhere! # woodstreet Ideas, inspiration, and the stuff your audience needs… Right under your nose… Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com PowerPoint Presentation: Responsive Design – Utility and Mobile Mobile is made for utility content… Video how-to content Directions, number, hours, etc. Pricing, product reviews Social media channels Account information Content suggestions # woodstreet This is situational. Think through the user experience. What do your customers need from you on mobile? Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com PowerPoint Presentation: Responsive Design – Utility and Mobile # woodstreet Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com PowerPoint Presentation: Maintaining Your Hero Status Heroes are consistent, reliable, always save the day… Stay on top of trends, read! Revisit personas, anything change? Where are your connections? Where aren’t your connections? Is your content still relevant? Can you repurpose existing content? Are you sharing in other ways? # woodstreet Be there in their time of need… Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com PowerPoint Presentation: Maintaining Your Hero Status Always be thinking… Are you getting thanks ? When? With what? Can you duplicate? Can you expand the effort? What else do they need? # woodstreet “…What marketing will my customer THANK me for ?” Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com PowerPoint Presentation: Resources www.woodstreet.com www.marketingprofs.com www.contentmarketinginstitute.com www.zeromomentoftruth.com www.mediapost.com www.spinsucks.com www.contentrulesbook.com www.optimizebook.com # woodstreet Blogs and books… Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com Subscribe to blogs Attend seminars Google Alerts or something similar READ Write every day Learn how to shoot video Learn how to take good pictures Listen to yourself! Things to do… PowerPoint Presentation: Questions? www.woodstreet.com jbailey@woodst.com @ woodstreetweb @jonmikelbailey Facebook.com/ woodstreetweb Also on Pinterest , Google+ , LinkedIn 301.668.5006 x101 # woodstreet Contact me… Contact Information Jon-Mikel Bailey | @jonmikelbailey | 301-668-5006 x101 | jbailey@woodst.com

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