Published on March 11, 2014
© 2014 TigerLogic Confidential!1 U S E R using GENERATED CAMPAIGNS to fuel CONTENT
4 THE PSYCHOLOGY OF UGC ego reward community
8 CORE ELEMENTS 1. 2. 3. 4. 5. 6. 7. 8. UGC Dedicated Team Hashtag (just one) Call to Action / Goal Contextual Content Aggregate, Curate and Display Terms and Conditions Ampliﬁcation
7 TIPS 1. 2. 3. 4. 5. 6. 7. Make it worthy of user’s timeline Make the collection interesting Curation is your friend Seed content Reward great posts Consider barrier to entry Think beyond the web
6 TRENDS 1. 2. 3. 4. 5. 6. UGC and SEO will ﬁnally have BFF moment. Copyright concerns will trigger debate. Content creators will lead creative ideation. Searchable hashtags on all social networks. Speciﬁc role / responsibility for curation. UGC will be commonplace on product pages and in store
© 2014 TigerLogic Confidential!41 Y O U THANK
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