Published on December 11, 2013
#TalentUpdates Introducing Talent Updates December 2013 Wesley Hendriks Recruitment Product Consultant Alex Charraudeau Media Solutions Consultant
Positively influencing your Employer Brand indirect direct indirect Three ways of sourcing Attracting the right candidates Building relationships Source: De Academie van Arbeidsmarktcommunicatie
“Continuously and systematically build relations with potential placements, current placements and alumni with the goal of identifying and creating mutual opportunities” 3
Reduction in Time to Hire Three facets for an efficient pipeline workflow Prospecting Search Refine Organise Developing Reach Interest Nurture Build Interest Close Sourcing
Talent Updates: Keep building those relationships Post updates to the feed of people who follow your company, right from Recruiter Focus on the right talent with powerful targeting Instantly build relationships with interested prospects Surface candidates that are ready make a move
Company Followers are a highly valuable asset for companies They are your biggest fans, brand evangelists, and potential future hires! xyzCo Careers 71% of members are 494794 followers interested in updates on job opportunities from companies they follow Join the team that is transforming the future. We are passionate about what we do. Jobs at xyzCo Ariel Hsiao Manager Todd Logan VP of Finance 83% follow 6 or fewer Emily Meinhardt Account Executive Hillary Carroll Manager of Operations Manager Manager companies Senior Manager Manager Senior Manager ABOUT xyzCo Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers. Director of Human Resources Director of Human Resources Plus, we’re really excited to show off our newly remodeled office space! Check out the links below for more about us: Our Career Site ► Amazon
Followers are sharing your message with their network Your followers, fans, members, connections will see your content. Good content will get Liked, Shared and Commented on. Earned This may spread your content further to their networks. Organic This is called social amplification or Viral Marketing
Posting Content Split job posts and content 80:20. Short and sweet. engagement. 50 characters or less drives 28% more “Best of” and “Top 10” lists are in. They will increase amplification by about 40%. Ask questions. Want 50% more comments? Then ask a question. Get it? 2 billion Over updates are seen weekly across LinkedIn.
Follow your Brand guidelines LinkedIn Confidential ©2012 All Rights Reserved 9
Follow your Brand guidelines 1. How are we different? 2. How do I communicate as a consultant? Is it the same message as my colleagues? 3. Do I have authority to speak about this subject? 4. What are our values? 5. What is our unique selling proposition? LinkedIn Confidential ©2012 All Rights Reserved 10
Let’s see how it works
Getting started: request access from your Company Page admin
Log in to Recruiter and go to the Talent Updates page Requesting Access
Click ‘Learn more’ to request access (step 1 of 3) Requesting Access
Click ‘Request access’ (step 2 of 3) Company Page admins are listed here Requesting Access
Send the InMail request to Company Page Admins (step 3 of 3) Requesting Access
Company Pages Admins are notified of requests Requesting Access
You are notified in two ways when your request is approved Requesting Access 19
Posting updates and pipelining from results
Focus on the right talent with powerful targeting • • • • • • Posting an Update Company Size Industry Function Seniority Geography Current Employee/ nonEmployees Updates will be seen by company followers
Type the post, a preview appears, then click share Posting an Update
Real-time analytics show you who responds so you can surface warm leads Pipelining from Results Real time data on key metrics & analytics relating to the post See who likes, comments or shares the post so you can add interesting people to your pipeline
Your five next steps 1. Make Talent Updates a part of your social strategy 2. Designate one or two RPS seat holders to post updates 3. Start building your brand and accelerate your pipeline 4. Get inspired by our gallery of great updates: http://lnkd.in/AllStarGallery 5. Post your company’s first Talent Update!
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