Published on September 28, 2015
1. Stephen Waddington @wadds Using tools for listening and understanding publics European Refugee Crisis Your Future PR toolkit - PRMoment 24 September, 2015
2. Evolution of public relations Media relations Influencer relations Brands as media Community management Social Business
3. Mapping workflow Workflow Publicity / media Planning Insights Management Content Channel Monitoring Analytics Branded / owned Influencer relations Community
4. Introducing PRstack
5. Planning process Research Insight Strategy CreativityContent Channels Evaluation
6. Social media research and insight Landscape audit (test a hypothesis) Social media audit (markets, issues and topics) Characterize publics (Who, what, where and when?) Insights (Motivation and content)
7. Landscape audit
8. Markets, topics and issues
9. Characterise publics
10. @hghazian, Istanbul, 8 September, 2015
11. @elmasriT, Jordan, 12 September, 2015
12. @lisa_azzurra, Röszke (Hungary), 15 September, 2015
13. @shadirahimi07, Saltzburg (Austria near German border), 17 September, 2015
14. @artulaitala, Röszke (Hungary), 18 September, 2015
15. @RupertsStreet, Calais (France), 18 September, 2015
16. @VladaRH, Tovarnik (Croatia near Serbian border), 19 September, 2015
17. @AdrianTorres_G, Brussels, 19 September, 2015
18. Fares Lababidi, Athens, 22 September, 2015
19. Thank you Listening to publics is easier than ever thanks to social networks and tools Develop a rigorous process. Check prstack.co for tools and how-to case studies You’ll find a list of freemium tools mapped against workflow at wadds.co.uk/prtoolbox I’m @wadds on Twitter or Stephen.Waddington@Ketchum.com
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