Using social media tools to listen to publics: European Refugee Crisis

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Information about Using social media tools to listen to publics: European Refugee Crisis

Published on September 28, 2015

Author: wadds

Source: slideshare.net

1. Stephen Waddington @wadds Using tools for listening and understanding publics European Refugee Crisis Your Future PR toolkit - PRMoment 24 September, 2015

2. Evolution of public relations Media relations Influencer relations Brands as media Community management Social Business

3. Mapping workflow Workflow Publicity / media Planning Insights Management Content Channel Monitoring Analytics Branded / owned Influencer relations Community

4. Introducing PRstack

5. Planning process Research Insight Strategy CreativityContent Channels Evaluation

6. Social media research and insight Landscape audit (test a hypothesis) Social media audit (markets, issues and topics) Characterize publics (Who, what, where and when?) Insights (Motivation and content)

7. Landscape audit

8. Markets, topics and issues

9. Characterise publics

10. @hghazian, Istanbul, 8 September, 2015

11. @elmasriT, Jordan, 12 September, 2015

12. @lisa_azzurra, Röszke (Hungary), 15 September, 2015

13. @shadirahimi07, Saltzburg (Austria near German border), 17 September, 2015

14. @artulaitala, Röszke (Hungary), 18 September, 2015

15. @RupertsStreet, Calais (France), 18 September, 2015

16. @VladaRH, Tovarnik (Croatia near Serbian border), 19 September, 2015

17. @AdrianTorres_G, Brussels, 19 September, 2015

18. Fares Lababidi, Athens, 22 September, 2015

19. Thank you Listening to publics is easier than ever thanks to social networks and tools Develop a rigorous process. Check prstack.co for tools and how-to case studies You’ll find a list of freemium tools mapped against workflow at wadds.co.uk/prtoolbox I’m @wadds on Twitter or Stephen.Waddington@Ketchum.com

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